DMI Certified Digital Marketing Specialist - Social Media

Short Course
DMI Certified Digital Marketing Specialist - Social Media

This short course is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It has been designed to help you engage effectively with social media in an overall digital marketing domain.

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognised professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.

An in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to effectively engage and influence through social media. A specialist certification, it focuses on the planning, implementation and measurement of your social media strategy.  

This course has one study option

Mode of Attendance

  • Online Learning

Mode of Study

  • Part Time

Start Date

October 2022

Course Length

10 weeks

Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks. This will provide you with practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.

There are ten topics in the program:

  1. Social Research
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Instagram & Snapchat
  8. YouTube & Social Video
  9. Social Customer Service
  10. Strategy & Planning

Upon successful completion of 2 hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a social media specialist and can boost and enhance your career.

Certified professionals will gain the knowledge and skills needed to produce innovative and creative social media strategies that resonate and convert for companies of any size. An internationally recognised certified professional badge will also be available for you to promote on your LinkedIn profile.



The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.


On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.

Independent Study

The course features approximately 30 hours of online self-study across 10 topics. This allows you to study at your own pace and in your own time.

Staff Delivering on This Course

The course is delivered in partnership with the Digital Marketing Institute.

About The Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.




A 2019 survey highlighted the real impact of a digital marketing institute certification:

  • Enhances Employability: 95% of Professional Certification graduates are currently employed, with 74% working in digital marketing roles
  • Fast Track Careers: 81% of graduates were promoted after completing a professional certification, while 88% felt their learning made them well prepared for their roles
  • Increased Salary Potential: 53% of graduates received a pay rise after completing a professional certificate
  • Personal Satisfaction & Fulfilment: 84% of graduates would encourage friends, family or colleagues to study a Digital Marketing Institute course, whilst 92% of graduates say their certification has had a positive impact on their career

There are no pre-requisites for this course. This is an online course completed through independent study. 

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.



For Session 2021/2022

  • £1,000

Please note payment is required on registration.

Additional Costs

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.

The following course-related costs are not included in the course fees:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Have a question about the course? Get in touch with the team and we'll do our best to help.

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