Understand the tools available to you to grow a sustainable creative business.
The course is part of a portfolio of courses and activities to support innovation and entrepreneurship in Scotland, and support talent retention. As a critical driver to economic development and culture, there is a requirement for creative entrepreneurs who demonstrate sectoral knowledge and ingenuity, and the ability to think differently in an ever-changing world.
Six topics will cover:
- Entrepreneurial Mindset: Purpose, Values, Goals and Decision Making
- Entrepreneurial Toolkit: business model canvas, value proposition canvas and other tools.
- Desirability: Understanding and communicating with Customers.
- Feasibility: the practicalities of running a business and balancing the activities and resources required as well as exploring how collaboration can support your business.
- Viability: Understanding your cost structures and income streams with an exploration of Pricing.
- Story: its many applications to business including pitching, presenting, building brand and curation
All set in the wider context of 21st century creative industries and including case studies, guest speakers and the potential to showcase your work.
Learning Methods
The course will be delivered online using the University’s virtual learning environment, CampusMoodle.
Independent Study
Independent study will take place between workshops with specific practical tasks set and logged in reflective portfolio for final submission.
Staff Delivering on this Course
You will be taught by staff from the Entrepreneurship and Innovation team, who are experienced in delivering the highly successful RGU Startup, and will introduce and help you apply a range of business development tools. You will also be taught by members of Look Again Aberdeen, part of Gray’s School of Art, who will provide you with coaching through the process of producing and curating the final showcase.
Assessment
Typically students are assessed through producing Project Outputs and a Portfolio during the course.
The course will provide you with the knowledge and skills required to start up and/or develop a sustainable and successful business, furthering your career prospects through the production and sale of products or services. You will also gain a wealth of collaborative opportunities and networks that you can further build upon on successful competition of the course.
There is also the opportunity to continue building a portfolio of similar short courses into a postgraduate qualification.
Find out moreRGUflex
To qualify for a place on the course you must be living in Scotland.
Academic Year 2024/2025
Fee-waiver places
If you are domiciled in Scotland, you may be eligible for a fee-waiver place, meaning you can study for free.
To meet the requirements to be allocated a funded place, applicants must meet the criteria to be assessed as "Home" for the purposes of fees. Find out more about the Fee Status and the Scottish Government regulations that we use to make our assessment:
Eligibility is assessed on application and further evidence may be required.
All other applicants
Applicants who are not eligible for a fee-waiver place can pay to study the course - £500 for the entire course
Additional Costs
Some other costs are not included in the course fees:
Disclaimer
For new intakes, course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information:
Any questions?
Get in touch with the team and we'll do our best to help.