Find out the latest guidance and information about the impact of COVID-19 on the University.

COVID-19: Advice for Staff, Students and Community

DMI Certified Digital Marketing Specialist - Search

Short Course
DMI Certified Digital Marketing Specialist - Search

Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognised professional certification. Covered within this certification are specialised modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.

This course has one study option

Mode of Attendance

  • Online Learning

Mode of Study

  • Part Time

Start Date

24 January 2022

Course Length

10 weeks

As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.

There are eight topics in the program:

  1. Introduction
  2. SEO Setup
  3. SEO Content
  4. SEO Workshop
  5. Paid Search
  6. Display Advertising
  7. Analytics with Google Analytics
  8. Strategy & Planning

Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist.

Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognised certified professional badge will also be available for you to promote on your LinkedIn profile.



The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.


On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.

Independent Study

The course features approximately 30 hours of online self-study across 8 topics. This allows you to study at your own pace and in your own time. 

Staff Delivering on This Course

The course is delivered in partnership with the Digital Marketing Institute.

About The Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.


Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.


A 2019 survey highlighted the real impact of a digital marketing institute certification:

  • Enhances Employability: 95% of Professional Certification graduates are currently employed, with 74% working in digital marketing roles
  • Fast Track Careers: 81% of graduates were promoted after completing a professional certification, while 88% felt their learning made them well prepared for their roles
  • Increased Salary Potential: 53% of graduates received a pay rise after completing a professional certificate
  • Personal Satisfaction & Fulfilment: 84% of graduates would encourage friends, family or colleagues to study a Digital Marketing Institute course, whilst 92% of graduates say their certification has had a positive impact on their career

There are no pre-requisites for this course. This is an online course completed through independent study. 

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.



For Session 2020/2021

  • £1,000 *New Reduced Fee*

Please note payment is required on registration.

Additional Costs

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.

The following course-related costs are not included in the course fees:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Have a question about the course? Get in touch with the team and we'll do our best to help.

Get in touch

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

Cookie Consent