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DMI Certified Digital Marketing Professional

Short Course
DMI Certified Digital Marketing Professional

This short course, delivered in partnership with the Digital Marketing Institute, provides an in-depth and comprehensive introduction to the essentials of digital marketing. Validated by the Digital Marketing Institute's Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

This course has one study option

Mode of Attendance

  • Online Learning

Mode of Study

  • Part Time

Start Date

WC 28 September 2020

Course Length

10 weeks

By earning this certification, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimise digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
 

There are ten topics in the programme:

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. SEO (Search Engine Optimization)
  5. Paid Search (PPC) using Google Ads
  6. Display & Video Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics using Google Analytics
  10. Digital Marketing Strategy


Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognised digital marketing short course certification.

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points.

 

On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.

INDEPENDENT STUDY

The course features approximately 30 hours of online self-study across 10 topics. This allows you to study at your own pace and in your own time.

STAFF DELIVERING ON THIS COURSE

The course is delivered in partnership with the Digital Marketing Institute.

About The Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.

 

ACADEMIC SUPPORT

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

ONLINE LEARNING & SUPPORT

All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

STUDY SKILLS SUPPORT

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support
LIBRARY SUPPORT

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

 

A 2019 survey highlighted the real impact of a digital marketing institute certification:

  • Enhances Employability: 95% of Professional Certification graduates are currently employed, with 74% working in digital marketing roles
  • Fast Track Careers: 81% of graduates were promoted after completing a professional certification, while 88% felt their learning made them well prepared for their roles
  • Increased Salary Potential: 53% of graduates received a pay rise after completing a professional certificate
  • Personal Satisfaction & Fulfilment: 84% of graduates would encourage friends, family or colleagues to study a Digital Marketing Institute course, whilst 92% of graduates say their certification has had a positive impact on their career
 

There are no pre-requisites for this course. This is an online course completed through independent study. 

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.

 

 

For Session 2020/2021

£1,000 *New Reduced Fee*

Please note payment is required on registration.

Additional Costs

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.

The following course-related costs are not included in the course fees:

Other Fees and Charges

Disclaimer

For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:

STUDENT FINANCE

 

Have a question about the course? Get in touch with the team and we'll do our best to help.

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Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

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