DMI Certified Digital Marketing Specialist - Strategy & Planning

Short Course
DMI Certified Digital Marketing Specialist - Strategy & Planning

This programme is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognised professional certification.

Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.

Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organisation.

This course has one study option

Mode of Attendance

  • Online Learning

Mode of Study

  • Part Time

Start Date

October 2022

Course Length

10 weeks

Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.

There are nine topics in the programme:

  1. Introduction
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Marketing Automation
  6. Budget and Resourcing
  7. Big Data & Analytics
  8. Digital Leadership
  9. Strategy Formulation and Plan

Upon successful completion of 2 hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a strategy and planning specialist and will help boost and enhance your career.

Certified professionals will gain the knowledge and skills needed to plan and strategise digital campaigns that engage customers and increase sales for companies of any size. An internationally recognised certified professional badge will also be available for you to promote on your LinkedIn profile.



The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.


On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.

Independent Study

The course features approximately 30 hours of online self-study across 9 topics. This allows you to study at your own pace and in your own time.

Staff Delivering on This Course

The course is delivered in partnership with the Digital Marketing Institute.

About The Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.



A 2019 survey highlighted the real impact of a digital marketing institute certification:

  • Enhances Employability: 95% of Professional Certification graduates are currently employed, with 74% working in digital marketing roles
  • Fast Track Careers: 81% of graduates were promoted after completing a professional certification, while 88% felt their learning made them well prepared for their roles
  • Increased Salary Potential: 53% of graduates received a pay rise after completing a professional certificate
  • Personal Satisfaction & Fulfilment: 84% of graduates would encourage friends, family or colleagues to study a Digital Marketing Institute course, whilst 92% of graduates say their certification has had a positive impact on their career

There are no pre-requisites for this course. This is an online course completed through independent study. 

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.



For Session 2021/2022

  • £1,000

Please note payment is required on registration.

Additional Costs

To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.

The following course-related costs are not included in the course fees:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Have a question about the course? Get in touch with the team and we'll do our best to help.

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