International Marketing Management

PgCert | PgDip | MSc

This accredited course is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

This course has multiple study options
View study options
Mode of Attendance
Mode of Study
Start Date
Course Length
Mode of Attendance
  • On Campus
Mode of Study
  • Full Time
Start Month
September
Course Length
12 months

Mode of Attendance
  • On Campus
Mode of Study
  • Full Time
Start Month
January
Course Length
16 months
stage 1

You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.

stage 2

You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the Masters dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.

stage 3

The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

 
Detailed module information

You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group activities, case studies, individual learning, discussion, simulation and presentations.

Text books, academic journals and professional marketing related commercial publications will provide you with additional knowledge and understanding of the subject.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Activity Summary
  • Lectures - 30-60 students per group, 8 hours per week
  • Seminars - 25 students per group, 2 hours per week
  • Tutorial - 25 students per group, 2 hours per week
  • Project Supervision - 1 student per group, 0.5 hour per week
  • Field Work - 1 student per group, 1 hour per course
  • External Visits - various hours per course
Staff Delivering on This Course

A number of our teaching staff have industry experience, with some undertaking teaching exchange visits in an overseas partner institution, which provides them with unique experiences and can enhance your learning through translation into case studies, lectures and tutorials.

Other staff members include guest lecturers, industry professionals and subject experts in supporting disciplines of Communication, Media and Management.  Many of our staff feature in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives.

Assessment

Typically students are assessed each year:

  • 5 reports
  • 1 dissertation
  • 1 portfolio
  • 1 project output
  • 1 oral assessment
Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Independent Study

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 10-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

ACADEMIC SUPPORT

The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

DISABILITY & DYSLEXIA CENTRE

ONLINE LEARNING & SUPPORT

All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

CampusMoodle

STUDY SKILLS SUPPORT

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

STUDY SKILLS SUPPORT

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library

 
Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

PLACEMENT OFFICE

Job Prospects

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.

Example roles you could progress into include Marketing Manager, Brand Manager, Global Marketing Executive, Director of Advertising.

CAREERS

 
  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

English Language requirements

Please note, some courses may require a higher standard of English than stated in this page. Contact admissions@rgu.ac.uk for further information.

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

ICRGU - INTERNATIONAL COLLEGE

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Pre-Sessional English Programme at RGU

 
For Academic Year 2018/2019

UK/EU Students

  • £5,500 entire course

International Students

  • £12,100 entire course
FOR ACADEMIC YEAR 2019/2020

UK/EU Students

  • £5,500 entire course

International Students

  • £12,470 entire course
Additional Costs

The following course-related costs are not included in the course fees:

Other Fees and Charges

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.

Alumni Discount

Student Funding

Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
There are also sources of funding that are applicable to categories of student.

Postgraduate Students' Funding

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:

SCHOLARSHIPS AND FINANCIAL AWARDS

DISCLAIMER

For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:

STUDENT FINANCE

 

Have a question about the course? Get in touch with our Student Admissions Team and we'll do our best to help.

+44 (0) 1224 262728

The balance between digital marketing and traditional marketing is really good. One of the highlights was being able to start a Marketing Society!
GERALD ZELTNER, MSC INTERNATIONAL MARKETING MANAGEMENT GRADUATE

Accreditation

This course has dual award accredited status from the Chartered Institute of Marketing (CIM), the UK’s professional body. On successful completion of this course, you can undertake two additional CIM modules and gain CIM PG Professional Diploma in Marketing.

Chartered Institute of Marketing - Dual Award Accreditation

Strategic Digital Communications is accredited by SISA Level 1.

 

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Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

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We’ve got a few options for applying to our postgraduate courses for UK, EU and international applicants.


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