PgCert | PgDip | MSc
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You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.
You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.
You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the master's dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.
The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.
Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.Detailed module information
You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group activities, case studies, individual learning, discussion, simulation and presentations.
Text books, academic journals and professional marketing related commercial publications will provide you with additional knowledge and understanding of the subject.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
- Lectures - 30-60 students per group, 8 hours per week
- Seminars - 25 students per group, 2 hours per week
- Tutorial - 25 students per group, 2 hours per week
- Project Supervision - 1 student per group, 0.5 hour per week
- Field Work - 1 student per group, 1 hour per course
- External Visits - various hours per course
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 10-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.
Typically students are assessed each year:
- 5 reports
- 1 dissertation
- 1 portfolio
- 1 project output
- 1 oral assessment
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
Staff Delivering on This Course
A number of our teaching staff have industry experience, with some undertaking teaching exchange visits in an overseas partner institution, which provides them with unique experiences and can enhance your learning through translation into case studies, lectures and tutorials.
Other staff members include guest lecturers, industry professionals and subject experts in supporting disciplines of Communication, Media and Management. Many of our staff feature in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.
Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives.
The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
ONLINE LEARNING & SUPPORT
All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.
STUDY SKILLS SUPPORT
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.
You will have the opportunity to undertake a four-week period of professional industry experience in a marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.
You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.
On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.
There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.
Example roles you could progress into include Marketing Manager, Brand Manager, Global Marketing Executive, Director of Advertising.
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
English Language Requirements
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.
We accept a variety of in-country and secure English language tests, find out more:
Please note, some courses may require a higher standard of English than stated in this page. Contact firstname.lastname@example.org for further information.
International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.
Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.
FOR ACADEMIC YEAR 2020/2021
- £6,000 entire course
- £13,720 entire course
FOR ACADEMIC YEAR 2019/2020
- £5,500 entire course
- £12,470 entire course
The following course-related costs are not included in the course fees:
- The cost of books that you may wish to purchase.
- Costs associated with your placement / study abroad
- Accommodation and living costs
Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.
Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
There are also sources of funding that are applicable to categories of student.
Scholarships and Financial Awards
You may also qualify for a scholarship or financial award:
For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:
The balance between digital marketing and traditional marketing is really good. One of the highlights was being able to start a Marketing Society!
This course has dual award accredited status from the Chartered Institute of Marketing (CIM), the UK’s professional body. On successful completion of this course, you can undertake two additional CIM modules and gain CIM PG Professional Diploma in Marketing.
Taking this course, you will have access to some of the world's best facilities.
We've invested more than £100 million in the development of our campus, new facilities and new resources.University Wide Facilities
The university has moved to home teaching and working following official COVID-19 guidance from the Scottish Government. Our staff will continue to process applications and respond to enquiries about your course during this time.
We’ve got a few options for applying to our postgraduate courses for UK, EU and international applicants.
All applicants to postgraduate courses can apply direct to the university using our online application form.
All applicants can apply direct to the University with our PDF form.