Digital Marketing

Stage 1

You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real life business scenarios.

Stage 2

You will explore the importance of social media in the digital marketing sphere and gain first-hand understanding of how to approach it in a strategic context. You will learn about digital marketing analytics tools and applications and work in teams to showcase knowledge and skills. You will begin to explore a wide range of research methods for your Project/Dissertation.

Stage 3

The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Student stories

Hear from our students and graduates about their experiences studying this course:

On Campus Study

You will engage with the course through online and on campus learning materials, lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part Time On Campus and Online Study 

You can study part time through online learning and on campus delivery. You will benefit from the support of CampusMoodle but also interaction with tutors and classmates.

The Digital Scot

The Digital Scot offers you the opportunity to actively engage in the digital environment and build, maintain and develop the student led initiative. For more information visit:

Activity Summary

Please note the below activity summary represents full-time on campus mode only, part-time mode will differ.

• Lectures - 100 students per group, 2 hours per week
• Tutorial - 25-35 students per group, 1 hours per week
• Project Supervision - 1 student per group, 0.5 hours per week
• Practical class or workshop - 25-35 students per group, 8 hours per week
• Supervised time in studio / workshop - 25-35 students per group, 4 hours per week
• Field Work - 1 hour per course
• External Visits - various per course

How long is a Digital Marketing course?

The Digital Marketing MSc can be successfully completed within 12 - 33 months.

Assessment

Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.

• 1 report
• 1 dissertation
• 2 portfolios
• 1 set exercise
• 1 project output

Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Independent Study

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

Staff Delivering on This Course

Our teaching team consists of digital academics and practitioners. Other staff members include industry experts who offer guest lectures, masterclasses and workshops. Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives. Recent industry partners and guest speakers include Fifth Ring, Weber Shandwick, Equator, Red Evolution, and Aberdeen International Airport.

Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

• Academic writing
• Study skills (note taking, exam techniques, time management, presentation)
• Maths and statistics
• English language
• Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

Job Prospects

Is Digital Marketing a good career choice?

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.

Possible roles include:

• Digital Marketing Manager
• Social Media Manager
• Community Manager
• SEO Manager
• Digital Strategist
• Online PR Manager

Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe Communications, QueryClick, and MediaCom. Some have set up their own digital agency.

What is needed for an MSc in Digital Marketing?

• Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
• Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
• Applicants who successfully achieve the RGU Pre-Masters Graduate Certificate Creative and Cultural Business are also eligible to apply or this Masters.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

International students

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

Please note, some courses may require a higher standard of English than stated in this page. Contact admissions@rgu.ac.uk for further information.