A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
Fully funded places still available for September 2018.
Stages 1 & 2
You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.
You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.
You will learn through a combination of lectures, tutorials and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by groups and individuals. You will work as an individual and also as part of a team on case studies, projects, study trips, presentations and discussions.
You will gain experience using industry specific software including Lectra’s Kaledo fashion software, Adobe Photoshop, the Retailer Business Simulation package and WGSN, the leading online trend-analysis and research service.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
- Lectures - 10-20 students per group, 3 hours per week
- Tutorial - 10-20 students per group, 3 hours per week
- Practical class or workshop - 10-20 students per group, 4 hours per week
- Independent Study - 30 hours per week
- Placement / Work Based Learning - Individual, 100 (minimum) hours per year
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 30 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course assessments.
Typically students are assessed each year:
- 6 reports
- 1 dissertation
- 2 portfolios
- 2 project outputs
- 2 oral assessments
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
Staff Delivering on This Course
All the MSc Fashion Management teaching staff have worked in a variety of roles in industry such as fashion design and garment development, visual merchandising, fabric design, marketing and events management.
All staff have teaching qualifications, including fellowship or senior fellowship of the Higher Education Academy, recognising their practice, impact and leadership in teaching and learning.
Other staff members include fashion industry experts, media technicians and subject experts in supporting disciplines of Communication, Media, Marketing and Management.
The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
ONLINE LEARNING & SUPPORT
All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.
STUDY SKILLS SUPPORT
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.
You will undertake a 4 week (generally unpaid) professional placement or consultancy project in a fashion-related company, which will enable you to put into practice the knowledge and skills developed throughout the course. For September starts, this placement opportunity takes place at the end of Semester 2. For January starts, the placement takes place between Semesters 1 and 2.
You will have access to our Employment and Professional Enrichment Hub, who will support you in sourcing and validating a suitable placement position.
Previous placements include Zara, Hugo Boss, John Lewis, Ferregamo, Johnston’s of Elgin and Debenhams.
Fashion is a multi-disciplinary business activity and the fashion industry recognises a need for those with both management and digital skills.
On completion of this course, you will be ready to make a valuable contribution within the regional, national and global fashion business sector and its wider community.
Opportunities exist in head office roles, often located in fashion capitals such as London, in fashion buying, financial merchandising and allocation, brand management, marketing and digital content creation.
Roles held by our graduates include Content Manager for Amazon in London, PR and Events Assistant for Michael Kors in Italy, Merchandiser for Gucci Group in Hong Kong, Merchandiser at ASOS in London, Buyer at Lifestyle Sports in Ireland.
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
English Language Requirements
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.
We accept a variety of in-country and secure English language tests, find out more:
Please note, some courses may require a higher standard of English than stated in this page. Contact email@example.com for further information.
International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.
Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.
For Academic Year 2018/2019
- £5,500 entire course
- £12,100 entire course
FOR ACADEMIC YEAR 2019/2020
- £5,500 entire course
- £12,470 entire course
The following course-related costs are not included in the course fees:
- The cost of books that you may wish to purchase.
- Costs associated with your placement / study abroad
- Accommodation and Living costs
- £50-£80 dissertation print costs
For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:
Postgraduate students will normally make their own arrangements for payment of fees.
There are a limited number of funded places on this course.
There are also sources of funding that are applicable to categories of student.
Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.
Scholarships and Financial Awards
You may also qualify for a scholarship or financial award:
Strategic Digital Communications is accredited by SISA Level 1.
Taking this course, you will have access to some of the world's best facilities.
We've invested more than £100 million in the development of our campus, new facilities and new resources.University Wide Facilities
We’ve got a few options for applying to our postgraduate courses for UK, EU and international applicants.
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