International Marketing

PgCert | PgDip | MSc

This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

This course has multiple study options
View study options

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date


Course Length

12 months

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date


Course Length

14 months

Stage 1

You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.

Stage 2

You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the master's dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.

Stage 3

The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.



Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information. 

Detailed module information

Learning Methods

You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group activities, case studies, individual learning, discussion, simulation and presentations.

Text books, academic journals and professional marketing related commercial publications will provide you with additional knowledge and understanding of the subject.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Activity Summary

  • Lectures - 30-60 students per group, 8 hours per week
  • Seminars - 25 students per group, 2 hours per week
  • Tutorial - 25 students per group, 2 hours per week
  • Project Supervision - 1 student per group, 0.5 hour per week
  • Field Work - 1 student per group, 1 hour per course
  • External Visits - various hours per course

How long is an International Marketing course?

The International Marketing MSc can be successfully completed within 12 - 14 months.

Independent Study

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 10-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.


Typically students are assessed each year:

  • 5 reports
  • 1 dissertation
  • 1 portfolio
  • 1 project output
  • 1 oral assessment


We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Staff Delivering on This Course

A number of our teaching staff have industry experience, with some undertaking teaching exchange visits in an overseas partner institution, which provides them with unique experiences and can enhance your learning through translation into case studies, lectures and tutorials.

Other staff members include guest lecturers, industry professionals and subject experts in supporting disciplines of Communication, Media and Management.  Many of our staff feature in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives.


Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.



You will have the opportunity to undertake a four-week period of professional industry experience in a marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

Job Prospects

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

Is International Marketing a good career choice?

There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.

Example roles you could progress into include:

  • Marketing Manager
  • Brand Manager
  • Global Marketing Executive
  • Director of Advertising

What is needed for an MSc in International Marketing?

  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.


Academic Year 2022-2023

Scottish Students

Full Time

On Campus
Over 1 year Year 1 £6,180

Rest of UK Students

Full Time

On Campus
Over 1 year Year 1 £6,180

EU Students

Full Time

On Campus
Over 1 year Year 1 £6,180

International Students

Full Time

On Campus
Over 1 year Year 1 £14,130

Academic Year 2021-2022

Scottish Students

Full Time

On Campus
Over 1 year Year 1 £6,000

Rest of UK Students

Full Time

On Campus
Over 1 year Year 1 £6,000

EU Students

Full Time

On Campus
Over 1 year Year 1 £6,000

International Students

Full Time

On Campus
Over 1 year Year 1 £13,720

Additional Costs

The following course-related costs are not included in the course fees:

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.

Student Funding

Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
There are also sources of funding that are applicable to categories of student.

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Have a question about the course? Get in touch with our Student Admissions Service and we'll do our best to help.

Get in touch

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

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