Management with Marketing
You will be introduced to the key business functions of Marketing, Finance, Accounting and Human Resource Management in Year 1. Through studying a range of modules you will develop the intellectual and practical skills you will need to form the foundation for your degree.
You will choose whether to continue studying at RGU or spend either Semester 1 or 2 studying abroad. Modules will build on the foundation business functions learned in Year 1 and contain a number of Marketing specific modules including Advertising Communication and Digital Media Platforms and Practices.
In Year 3 you have four options, a year-long placement, an academic year at one of our partner institutions abroad, a taught route at Aberdeen Business School, or the ‘Connect to Business’ route, offering you flexibility to tailor your study to your own interests and career aspirations.
Year 4 is the pinnacle of your course. You will study advanced business modules in Global Leadership, Innovation and Business Strategy as well as more specialised marketing related modules covering Consumer Psychology and International Branding. You will also undertake a significant piece of independent marketing research in the form of a thesis.
Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.Detailed module information
Throughout this course, it is typical that a quarter of your time will be spent learning in large groups and three quarters of the time you will be taught in a small group tutorial environment
In Year 2 you will have the opportunity to build on your business creativity through exploring how to generate and develop viable commercial ideas in the Business Ideas and Opportunities module. You will work in multidisciplinary teams, develop your creativity skills and showcase your ideas as part of an annual Trade Fair held on-campus.
Our Year 3, Connect to Business option allows you to undertake short term management and enterprise projects with a range of different organisations. This will help develop your employability skills through an exciting and flexible programme of work related experiences.
- Lectures - 80 students per group, 3 -6 hours per week
- Seminars - 25 students per group, 4 hours per week
- Tutorial - 25 students per group, 6 hours per week
- Project Supervision - 1 student per group,2 hours per week
In addition to lectures and tutorials, you will spend approximately 20 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course reports.
Staff Delivering on This Course
Academic staff who teach on this course have worked in a range of professional backgrounds, are ‘business-connected’ and use professional networks and their academic research to ensure teaching is professionally relevant and cutting edge.
Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.
Other staff members include local business owners and industry professionals who offer you the opportunity to learn through business-led workshops, guest lectures and masterclasses.
Typically students are assessed each year:
- 6 written exams, typically for 2 hours
- 4 written assignments, including essays
- 4 written exams, typically for 2 hours
- 5 written assignments, including essays
- 6 written exams, typically for 2 hours (Continuing students and Direct Entry students, no exams for Connect to Business or Placement Routes)
- 3 written assignments, including essays (Continuing students and Direct Entry students, no assignments for Connect to Business Route)
- 1 written assignment, including essays (Placement Route)
- 2 portfolios (Connect to Business Route)
- 1 oral assessment (Continuing students and Direct Entry students)
- 2 written exams, typically for 2 hours
- 5 written assignments, including essays
- 1 dissertation
- 1 oral assessment
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
Study Skills Support
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
In Year 3, you will have the opportunity to undertake a one-year salaried work placement or 12 week unpaid placement on ‘Connect to Business’ route.
It is an opportunity to consolidate and apply the learning you have gained in Years 1 and 2, and to acquire real world business experience that further develops your professional skills and business acumen. During your placement you can expect to work in the UK or abroad and report to a Manager who will assess your performance on a regular basis. You also continue your academic learning by compiling a portfolio to provide evidence of your employability.
Previous students who have completed the Business Ideas and Opportunities module have opted to run their own company instead of participating in a traditional placement, with support from staff in our Centre for Entrepreneurship and an industry mentor.
You have the opportunity to study abroad for one semester of Year 2 or both semesters of Year 3. If you have a real taste for travel, you can study abroad in Year 2 and undertake a placement abroad in Year 3. Study abroad destination include Europe, Asia, USA, and Canada
This course will prepare you for a marketing or managerial career in business. You will develop the skills to pursue a career in all aspects of marketing including branding, customer relationship management, advertising, promotion, market research, public relations, international marketing and events management. Potential roles you could move into include Marketing Executive, Advertising Account Executive and PR-Coordinator.
SQA Higher: ABBB
GCE A Level - Year 1 entry: BBC
GCE A Level - Year 2 entry: ABB
Irish Leaving Certificate Higher: H2H2H2H3
IB Diploma: 29
We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.
APPLICANTS FROM PARTNER COLLEGES
A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3. Students entering Year 3 of the course will follow the class based taught route as an alternative to a placement.
All other applicants who are interested in applying for advanced entry will be considered on an individual basis.
International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.
English Language Requirements
We accept a variety of in-country and secure English language tests, find out more:
* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.
For Academic Year 2018/2019Scottish/EU Students
- £1,820 per academic year
Rest of UK Students
- £5,000 per academic year
- £12,360 per academic year
Additional CostsThe following course-related costs are not included in the course fees:
- The cost of books that you may wish to purchase. Find your reading list by module.
- Costs associated with your placement / study abroad
- Accommodation and living costs
For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:
If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.
Students from other parts of the UK should visit the appropriate website:
Scholarships and Financial Awards
You may also qualify for a scholarship or financial award:
Have a question about our courses or would like to keep up to date about open days, scholarships and other news? Fill out our online enquiry form.
UCAS Code: N2N5
We’ve got a few options for applying to our undergraduate courses for UK, EU and international applicants.
Applicants for first year entry will apply to other universities as well as to RGU through a single online Universities and Colleges Admissions Service (UCAS) application.
Applicants from non-EU countries can apply direct to the University with our PDF form.
RGU accepts applications through the Common Application for those liable to pay international tuition fees.