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Management with Marketing

BA (Hons)
BA (Hons) Management with Marketing

The BA (Hons) Management with Marketing degree explores all aspects of marketing with a firm focus on the end consumer. The course will not only ensure you understand the theoretical aspects of Marketing but will provide you with plenty opportunities to put your knowledge into practice.

You will learn the key disciplines through a unique blend of modules including Advertising Communication and Digital Business. Our strong industry relationships ensures the course is constantly developing in line with industry demand. Within the penultimate years of the course, you will be able to tailor your study to your own interests and career aspirations and have the opportunity to participate in short term management and enterprise projects.

At Aberdeen Business School, we are in the business of changing your tomorrow.

1st university in Scotland for overall student satisfaction in Business and Management (National Student Survey 2020).

This course has multiple study options
View study options

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date

September

Course Length

4 years

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date

January (Entry via International College)

Course Length

4 years
Year 1

You will be introduced to the key business functions of Marketing, Finance, Accounting and Human Resource Management in Year 1. Through studying a range of modules you will develop the intellectual and practical skills you will need to form the foundation for your degree.

Year 2

You will choose whether to continue studying at RGU or spend either Semester 1 or 2 studying abroad. Modules will build on the foundation business functions learned in Year 1 and contain a number of Marketing specific modules including Advertising Communication and Digital Media Platforms and Practices.

YEAR 3

In Year 3 you have four options, a year-long placement, an academic year at one of our partner institutions abroad, a taught route at Aberdeen Business School, or the ‘Connect to Business’ route, offering you flexibility to tailor your study to your own interests and career aspirations.

Year 4

Year 4 is the pinnacle of your course. You will study advanced business modules in Global Leadership, Innovation and Business Strategy as well as more specialised marketing related modules covering Consumer Psychology and International Branding. You will also undertake a significant piece of independent marketing research in the form of a thesis.

 

Modules

Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information. 

Detailed module information

Throughout this course, it is typical that a quarter of your time will be spent learning in large groups and three quarters of the time you will be taught in a small group tutorial environment

In Year 2 you will have the opportunity to build on your business creativity through exploring how to generate and develop viable commercial ideas in the Business Ideas and Opportunities module. You will work in multidisciplinary teams, develop your creativity skills and showcase your ideas as part of an annual Trade Fair held on-campus.

Our Year 3, Connect to Business option allows you to undertake short term management and enterprise projects with a range of different organisations. This will help develop your employability skills through an exciting and flexible programme of work related experiences.

Activity Summary

Year 4

  • Lectures - 80 students per group, 3 -6 hours per week
  • Seminars - 25 students per group, 4 hours per week
  • Tutorial - 25 students per group, 6 hours per week
  • Project Supervision - 1 student per group,2 hours per week
Independent Study

In addition to lectures and tutorials, you will spend approximately 20 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course reports.

Staff Delivering on This Course

Academic staff who teach on this course have worked in a range of professional backgrounds, are ‘business-connected’ and use professional networks and their academic research to ensure teaching is professionally relevant and cutting edge.

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members include local business owners and industry professionals who offer you the opportunity to learn through business-led workshops, guest lectures and masterclasses.

Assessment

Typically students are assessed each year:

Year 1

  • 6 written exams, typically for 2 hours
  • 4 written assignments, including essays

Year 2

  • 4 written exams, typically for 2 hours
  • 5 written assignments, including essays

Year 3

  • 6 written exams, typically for 2 hours (Continuing students and Direct Entry students, no exams for Connect to Business or Placement Routes)
  • 3 written assignments, including essays (Continuing students and Direct Entry students, no assignments for Connect to Business Route)
  • 1 written assignment, including essays (Placement Route)
  • 2 portfolios (Connect to Business Route)
  • 1 oral assessment (Continuing students and Direct Entry students)

Year 4

  • 2 written exams, typically for 2 hours
  • 5 written assignments, including essays
  • 1 dissertation
  • 1 oral assessment
Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

 

ACADEMIC SUPPORT

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

The Inclusion CENTRE

ONLINE LEARNING & SUPPORT

All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

CampusMoodle

STUDY SKILLS SUPPORT

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

STUDY SKILLS SUPPORT

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library

 
Placements

In Year 3, you will have the opportunity to undertake a one-year salaried work placement or 12 week unpaid placement on ‘Connect to Business’ route.

It is an opportunity to consolidate and apply the learning you have gained in Years 1 and 2, and to acquire real world business experience that further develops your professional skills and business acumen. During your placement you can expect to work in the UK or abroad and report to a Manager who will assess your performance on a regular basis. You also continue your academic learning by compiling a portfolio to provide evidence of your employability.

Previous students who have completed the Business Ideas and Opportunities module have opted to run their own company instead of participating in a traditional placement, with support from staff in our Centre for Entrepreneurship and an industry mentor.

placements at rgu

Study Abroad

You have the opportunity to study abroad for one semester of Year 2 or both semesters of Year 3. If you have a real taste for travel, you can study abroad in Year 2 and undertake a placement abroad in Year 3. Study abroad destination include Europe, Asia, USA, and Canada

STUDY ABROAD

Job Prospects

This course will prepare you for a marketing or managerial career in business. You will develop the skills to pursue a career in all aspects of marketing including branding, customer relationship management, advertising, promotion, market research, public relations, international marketing and events management.

Is Management with Marketing a good career choice?

Previous BA Management with Marketing graduates of Robert Gordon University have gone on to pursue the following careers:

  • International Customer Service Advisor
  • Project Executive
  • Digital Marketing Executive
  • Digital Marketing Executive
  • Marketing Consultant

Find Your CAREER Path

 
Standard Entry Requirements

Entry to Year 1

  • SQA Higher: ABBB
  • GCE A Level: BBC
  • Irish Leaving Certificate: H2H2H2H3
  • IB Diploma: 29

Entry to Year 2

  • SQA Advanced Higher: BBC
  • GCE A Level: ABB
  • IB Diploma: 31
Minimum entry requirements

The minimum entry requirements for widening access applicants are:

Entry to Year 1

  • SQA Higher: BBB/BBCC
Alternative Qualifications

We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

Applicants from Partner Colleges

A relevant HND from one of our partner colleges will be considered for entry into Year 3. Students entering Year 3 of the course will follow the class based taught route as an alternative to a placement in Year 3.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Please note, some courses may require a higher standard of English than stated in this page. Contact admissions@rgu.ac.uk for further information.

 
FOR ACADEMIC YEAR 2021/2022

Scottish Students

  • £1,820 per academic year
  • £910 for a full placement year

EU Students

  • Fee to be confirmed

Rest of UK Students

  • £6,000 per academic year
  • £3,000 for a full placement year

International Students

  • £15,000 per academic year
  • £1,000 for a full placement year
FOR ACADEMIC YEAR 2020/2021

Scottish/EU Students

  • £1,820 per academic year
  • £910 for a full placement year

Rest of UK Students

  • £6,000 per academic year
  • £3,000 for a full placement year

International Students

  • £15,000 per academic year
  • £1,000 for a full placement year
Additional Costs

The following course-related costs are not included in the course fees:

OTHER FEES AND CHARGES

Disclaimer

For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:

STUDENT FINANCE

Student Funding

If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

STUDENT AWARDS AGENCY FOR SCOTLAND (SAAS)

Students from other parts of the UK should visit the appropriate website:

STUDENT FINANCE ENGLAND

STUDENT FINANCE WALES

STUDENT FINANCE NI

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:

SCHOLARSHIPS AND FINANCIAL AWARDS

 

Have a question about the course? Get in touch with our Student Admissions Team and we'll do our best to help.

Get in touch
  • Taking this course, you will have access to some of the world's best facilities. 

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

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