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Events Management

BA (Hons)

This BA (Hons) Event Management degree is highly practical and provides you with a perfect blend of core management and specialist event management knowledge and skills to be successful in the industry. You will have the opportunity to attend guest lectures and events, organise live events and participate in course related study trips.

A unique and focal aspect of the course is the opportunity to gain real world industry experience and build strong industry links through the development of your Industry Experience Portfolio (IEP). You can tailor your portfolio to the industry of your choice and in your final year will apply your knowledge to plan, manage and analyse your own event for a local charity in the Main Event module.

This course has multiple study options
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Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date


Course Length

4 years

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date

January (Entry via International College)

Course Length

4 years

Year 1

You will begin to develop your knowledge and understanding of business and events through general business and specialist event modules. You will learn how to scope and design an event, from event vision through to planning and executing the event itself and start building your Industry Experience Portfolio (IEP).

Year 2

You will develop your management knowledge by studying brand management, advertising communication and consumer behaviour modules. Specialist events modules will cover key issues including identifying and managing risk, crowd behaviour and control, and contemporary threats to security and their appropriate management. You’ll continue your practical experience within industry by undertaking your second IEP module.

Year 3

You will consider policy and planning in relation to a range of events from small community-based cultural activities to sporting mega-events. You will study the growing need for events and venues to be sustainable and the role they play in economies and nation states. Your team will plan, manage, produce and evaluate a live festival event in Aberdeen city centre.

Year 4

You undertake a significant piece of independent research into a specific aspect of the industry, guided and supported by an allocated supervisor. You will test all your practical and theoretical skills by designing and delivering your own large charity event on a city wide stage.


We have on campus and virtual events to help you find out more about study, student experience and future career paths.



Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.

Detailed module information

Learning Methods

This course is taught through varied class sizes, diverse lecturing styles and a range of assessment techniques. Each module involves around three hours of class teaching per week and while this differs from module to module, most include one hour of lectures delivered to the whole class and a further two hour tutorial taught to a smaller group of students. Lectures tend to focus on a formal session, where the lecturer provides and discusses key topics, ideas and authors, while tutorials investigate and discuss the ideas presented in lectures in more interactive and informal ways.

You will also have the opportunity to be involved in field trips, industry conferences, guest lectures and masterclasses. 

Activity Summary

  • Lectures - 36 students per group, 3 hours per week
  • Tutorial - 18 students per group, 6 hours per week
  • Project Supervision - 6 hours per week/term

How long is a BA (Hons) Events Management course?

An Events Management degree can be successfully completed in 4 years, in which the opportunity to receive the necessary skills are obtained.

Independent Study

In addition to lectures and tutorials, you will spend approximately 30 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course reports.

Staff Delivering on This Course

Academic staff who teach on this course have extensive experience within the creative and cultural industries, most of which have a professional background in the subject area of Events, Tourism and Hospitality.

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members include industry experts, postgraduate research students, media technicians, e-learning advisors and library staff.


Typically students are assessed each year:

Year 1

  • 1 written exam, typically for 2 hours
  • 4 reports
  • 1 portfolio
  • 1 oral assessment

Year 2

  • 1 written exam, typically for 2 hours
  • 1 written assignment, including essays
  • 4 reports
  • 1 portfolio

Year 3

  • 3 reports
  • 1 portfolio
  • 2 oral assessments
  • 1 poster presentation

Year 4

  • 1 written exam, typically for 2 hours
  • 3 reports
  • 1 dissertation
  • 1 portfolio


We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.


Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.



You will have the opportunity to complete an Industry Experience Portfolio (IEP), which allows you to build a portfolio of experience, apply your learning to the practical environment and build your professional network.

You will build up a total of 225 hours of work (four-year programme) or 50 hours (advanced entry students) of work experience. This experience carries credits towards your degree award, with the aim for you to gain experience across the diverse sectors of the events industry.

Previous students have worked with T in the Park, The X Factor, and National Trust, with many being offered the option to return to the employer after graduation.

You are responsible for securing this experience however staff will provide ongoing advice, contacts and opportunities.

Study Abroad

In Years 2 and 3, there may be exciting opportunities for you to study with partner institutions in Europe as part of the Study Abroad programme. This is dependent on similar Event Management programmes being offered by partner institutions. For more information visit:

Job Prospects

Event Management graduate employment prospects are wide-ranging and diverse. You can specialise by event sector, for example, business events (conference/meetings, exhibitions, incentive travel, corporate hospitality); music festivals and cultural events; concerts, theatres and performance arts; sporting and spectator events; charity and fundraising events; party and wedding planning; and community events.

Is Events Management a good career choice?

Previous  BA Events Management graduates of Robert Gordon University have gone on to pursue the following careers:

  • Commercial and Events Coordinator at Aberdeen FC
  • International Events Coordinator at Cricket Scotland 
  • Event Coordinator at Edelman DABO in Dubai

What is needed for a BA (Hons) Events Management degree?

Standard Entry Requirements

  • SQA Higher: BBBB 
  • GCE A Level: BCC 
  • Irish Leaving Certificate Higher: H2H2H3H3 
  • IB Diploma: 28 

Minimum Entry Requirements

The minimum entry requirements for widening access applicants are:

  • SQA Higher: BBC/BCCC to include English or a written subject requiring the use of English.

Alternative Qualifications

We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

Applicants from Partner Colleges

Entry to Year 2 may be possible for students who have completed a relevant Events Management HNC. Entry to Year 3 may be possible for students who have completed a relevant Events Management HND.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.


Tuition fees for this BA (Hons) Events Management degree are as follows:

For Academic Year 2021/2022

  • Scottish Students: £1,820 per academic year
  • EU Students: £5,000 per academic year
  • Rest of UK Students: £5,000 per academic year
  • International Students: £14,000 per academic year

For Academic Year 2020/2021

  • Scottish/EU Students: £1,820 per academic year
  • Rest of UK Students: £5,000 per academic year
  • International Students: £14,000 per academic year

Additional Costs

The following course-related costs are not included in the course fees:

Student Funding

If you are a Scottish resident you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:

Widening Access Accommodation and Welcome Pack Offer

If you are applying to RGU for September 2021 and meet widening access criteria, you may qualify for free accommodation in your first year of study, along with our welcome pack to support your transition to university. Find out if you are eligible:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Have a question about the course? Get in touch with our Student Admissions Service and we'll do our best to help.

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Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

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