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BA (Hons)
BA (Hons) Media

This media degree incorporates both the theoretical and practical aspects of the media industries. It will help you build a portfolio of practical experience and provide you with the knowledge and skills to pursue a specialist career in media.

We have strong links with industry to ensure our course content remains up to date and relevant for the real world of contemporary media. There is a great deal of practitioner input, incorporating a range of guest speakers and live client projects. Our partnership with STV2 provides you with industry training in marketing, audience segmentation and content creation.

You will have a number of opportunities to enhance your practical experience through your involvement in RGU Film, RGU TV, RADAR Magazine and working in the student radio station.

1st in Scotland for feedback satisfaction in Media and Film Studies (Guardian University Guide 2021)

This course has multiple study options
View study options

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date


Course Length

4 years

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date

January (Entry via International College)

Course Length

4 years
Year 1

You will be introduced to the media industries and the main theoretical frameworks for media analysis.  You will produce content and critique case studies, and start to develop your production and critical thinking skills through the Creative Short Film Making and Visual Culture and Design modules.

Year 2

Year 2 contains a strong combination of theoretical and practical modules. You will develop critical theory skills in Media Semiotics and Discourse and industry-specific knowledge in Advertising Communication and Media Law. Key production skills are acquired in Documentary Discourse and Practice, Web Design and the Media Production Project.


You will continue to develop contextual knowledge of the media through specialist modules and have the option to study abroad in Semester 1. Semester 2 you have two options, a six week placement plus a theoretical module or a 12 week placement.

Year 4

In-depth, self-directed study is expected and you will continue to develop your analytical and critical thinking skills. You can choose modules which provide a thorough understanding of the specialist areas of media strategy, cultural theory and media representation.  You will also carry out a research project on a self-selected topic that may be written or contain a practical element.


Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information. 

Detailed module information

You will learn through a range of delivery modes including lectures, tutorials, seminar and IT lab-based practical activity. The nature of the course is interactive: you’ll apply theory to practice, and consider a range of problems and issues, including live client projects.

Often teaching is contained within a three hour block per week (lecture and interactive or discussion-based activity) with some of the more production type modules building in lab time. You will share tutorials within relatively small groups where you will have the opportunity to study subject-specific case studies and interact with members of staff and other students.

Activity Summary
  • Lectures - 30-40 students per group, 4 hours per week
  • Tutorial - 20 students per group, 3-6 hours per week
  • Project Supervision - 5 students per group, 1 hour per week
Independent Study

In addition to lectures and tutorials, you will spend approximately 20 - 25 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course assignments.

Staff Delivering on This Course

All staff teaching on this course have significant experience in their specialist areas and have strong industry experience in the areas of Media and the Arts.  Some staff are active in research in areas such as Media Representation and Discourse, Postmodern Culture, and Social Media Analysis. 

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members may include industry guest lecturers, staff from other schools in the University, honorary doctoral professionals, media technicians and librarians.


Typically students are assessed each year:

Year 1
  • 1 written exam, typically for 2 hours
  • 3-4 written assignments, including essays and reports
  • 1 portfolio
  • 1 oral assessment
  • 1 practical skills assessment

Year 2
  • 2 written exams, typically for 2 hours
  • 1 written assignment, including essay and report
  • 3 practical skills assessments

Year 3
  • 1 written exam, typically for 2 hours
  • 1-3 written assignments depending on route including essay and report
  • 1-2 project outputs
  • 1 practical skills assessment depending on electives chosen
  • 1 group critique

Year 4
  • 2 written exams, typically for 2-3 hours
  • 5 written assignments, including essay and reports
  • 1 dissertation
  • 3 oral assessments depending on electives chosen
  • 1 practical skills assessment if practical project route is chosen

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.



The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

The Inclusion CENTRE


All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.



The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support


Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library


In Year 3, you will have the invaluable opportunity of undertaking a six-week, twelve-week or year-long placement where you will gain practical experience, put your skills and knowledge to the test and establish links with potential employers. Previous media placements have included Aberdeen Journals, Scottish Rugby, Original 106, International Youth Festival and Aberdeen Performing Arts. 

You can choose to source your own placement or access our Placement Office, who will support you in sourcing and validating a suitable position.


Study Abroad

In Year 3, there are opportunities to study with partner institutions in Europe or worldwide as part of the Erasmus Programme.  For more information, please visit:


Job Prospects

The media industry encompasses a wide range of careers and is expanding further with the growth of digital media. This course will prepare you for a career in a variety of areas with possible careers in such areas as the creative industries, documentary production, social and digital media, commercials, corporate video production, interactive media and web design.

Is Media a good career choice?

Previous BA Media graduates of Robert Gordon University have gone on to pursue the following careers:

  • Television and Radio Researcher
  • Web Designer
  • Social Media Marketing Officer 
  • Advertising Executive
  • Journalist
  • Video Production

Find Your CAREER Path

Standard Entry Requirements
  • SQA Higher: BBBB to include English (or a written subject requiring the use of English).
  • GCE A Level: BCC to include English (or a written subject requiring the use of English).
  • Irish Leaving Certificate Higher: H2H2H3H3 to include English at H2 (or a written subject requiring the use of English).
  • IB Diploma: 28 to include Higher Level English (or a written subject requiring the use of English) at grade 5.
Minimum entry requirements

The minimum entry requirements for widening access applicants are:

  • SQA Higher: BBC/BCCC to include English or a written subject requiring the use of English at B.
Alternative Qualifications

We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

Applicants from Partner Colleges

A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.


English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

English Language requirements

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Pre-Sessional English Programme at RGU

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.


Scottish Students

  • £1,820 per academic year

EU Students

  • Fee to be confirmed

Rest of UK Students

  • £5,000 per academic year

International Students

  • £14,000 per academic year

Scottish/EU Students

  • £1,820 per academic year

Rest of UK Students

  • £5,000 per academic year

International Students

  • £14,000 per academic year
Additional Costs

The following course-related costs are not included in the course fees:



For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Student Funding

If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.


Students from other parts of the UK should visit the appropriate website:




Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:



Have a question about the course? Get in touch with our Student Admissions Team and we'll do our best to help.

+44 (0) 1224 262728

Get in touch

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

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