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BA (Hons)

Robert Gordon University offers a BA (Hons) Media degree which incorporates both the theoretical and practical aspects relating to media. It will help you build a portfolio of production output and provide you with the knowledge and skills to pursue a specialist career in media.

Our strong links with industry ensures the course content remains current and relevant for the real world of contemporary media. There is strong practitioner input, including guest speakers and live client projects. Our professional placements provide you with industry training in social media marketing, audience segmentation and content creation. You will have the opportunity to enhance your practical experience through your involvement in RGU Film, RGU TV, RADAR Magazine and working in the student radio station.

1st in Scotland for student satisfaction in Communication and Media Studies - Complete University Guide 2021

2nd university in Scotland for overall student satisfaction in Media - National Student Survey 2022

This course has multiple study options
View study options

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date


Course Length

4 years

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date

January (Entry via International College)

Course Length

4 years

Year 1

You will be introduced to the function and operation of the media industries and the main theoretical frameworks for media analysis.  You will design and produce practical media content and start to develop both your production and critical thinking skills through the Introduction to Filmmaking and Visual Culture and Design modules.

Year 2

Year 2 contains a strong combination of theoretical and practical modules. You will continue to develop critical theory skills in Media Semiotics and Discourse and industry-specific knowledge in Integrated Marketing Communications and Introduction to Media Law. Key production skills are acquired in Documentary Discourse and Practice, Web Design and Digital Filmmaking.

Year 3

In Year 3 you will continue to develop your specialist knowledge and have the flexibility to tailor your own study. You may complete a six-week, 12-week, or year-long work experience placement; undertake an academic term at one of our partner institutions abroad; or choose a taught, on-campus route which includes a focus on freelancing and research-based skills.

Year 4

Your final year will focus on specialist modules that provide a thorough grounding in media strategy, cultural theory and media representation.  These include Celebrity Culture, Commercial and Corporate Filmmaking and Postmodern Culture. You will work with a supervisor to develop a research project on a topic of your choice, which will develop your research, analytical and interpretive skills.  You may choose to follow a conventional or practice-based research route.



Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.

Detailed module information

Learning Methods

You will learn through a range of delivery modes including lectures, tutorials, workshops and practical-based activities. The nature of the course is interactive: you will apply theory to practice, and consider a range of problems, issues and case studies. Academic modules are typically delivered by a lecture followed by a seminar where you can discuss or apply the thinking to relevant tasks. This may involve analysing texts or giving oral presentations. The practical classes will involve creative ideation, storyboarding, filming and editing. Modules, such as narrative filmmaking, may include input from appropriate industry experts.


A Media degree can be successfully completed in 4 years, in which the opportunity to receive the necessary skills are obtained.

Activity Summary

  • Lectures - 35-40 students per group, 4-5 hours per week
  • Seminars - 15-25 students per group, 4-8 hours per week
  • Tutorial - 15-25 students per group, 3-6 hours per week
  • Project Supervision - 6-8 students per group, 1-2 hours per week
  • Practical class or workshop - 2 hours per week

Independent Study

In addition to lectures and tutorials, you will spend approximately 20-30 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for assignments, team meetings and researching and writing course assignments.

Staff Delivering on This Course

All staff teaching on this course have significant experience in their specialist areas and have strong industry experience in the areas of Media and the Arts.  Some staff are active in research in areas such as Media Representation and Discourse, Postmodern Culture, and Social Media Analysis. 

Our staff have either achieved Fellowship/Senior Fellowship of the Higher Education Academy or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.


Typically students are assessed each year:

Year 1

  • 1 written assignment, including essay
  • 5 portfolios

Year 2

  • 3 written assignments, including essay
  • 3 portfolios

Year 3

  • 2 written assignments, including essay
  • 3 portfolios

Year 4

  • 3 written assignments, including essay
  • 3 portfolios
  • 1 dissertation


We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.


Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.



In Year 3, you will have the invaluable opportunity of undertaking a six-week, twelve-week or year-long placement where you will gain practical experience, put your skills and knowledge to the test and establish links with potential employers. Previous media placements have included Aberdeen Journals, Scottish Rugby, Original 106, International Youth Festival, Aberdeen Inspired and Aberdeen Performing Arts. 

You can choose to source your own placement or access our Placement Office, who will support you in sourcing and validating a suitable position.

Study Abroad

In Year 3 you can study with partner institutions in Europe or worldwide as part of the Study Abroad programme. This is dependent on similar Media programmes being offered by partner institutions. For more information, please visit:

Job Prospects

The media degree leads to a wide range of rewarding careers and is expanding further with the growth of digital media. This course will prepare you for a career in a variety of areas such as the creative industries, documentary production, social and digital media, commercials, corporate video production and web design.

Is Media a good career choice?

Previous BA Media graduates of Robert Gordon University have gone on to pursue the following careers:

  • Television and Radio Researcher
  • Web Designer
  • Social Media Marketing Officer 
  • Advertising Account Executive
  • Journalist
  • Video Production

What is needed for a BA (Hons) Media degree?

Standard Entry Requirements

  • SQA Higher: BBBB to include English (or a written subject requiring the use of English).
  • GCE A Level: BCC to include English (or a written subject requiring the use of English).
  • Irish Leaving Certificate Higher: H2H2H3H3 to include English at H2 (or a written subject requiring the use of English).
  • IB Diploma: 28 to include Higher Level English (or a written subject requiring the use of English) at grade 5.

Minimum Entry Requirements

The minimum entry requirements for widening access applicants are:

  • SQA Higher: BBC/BCCC to include English or a written subject requiring the use of English at B.

Alternative Qualifications

We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

Applicants from Partner Colleges

A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.


Tuition fees for this BA (Hons) Media degree are as follows:

For Academic Year 2021/2022

  • Scottish Students: £1,820 per academic year
  • EU Students: £5,000 per academic year
  • Rest of UK Students: £5,000 per academic year
  • International Students: £14,000 per academic year

For Academic Year 2020/2021

  • Scottish/EU Students: £1,820 per academic year
  • Rest of UK Students: £5,000 per academic year
  • International Students: £14,000 per academic year

Additional Costs

The following course-related costs are not included in the course fees:

  • The cost of books that you may wish to purchase.
  • Costs associated with your placement / study abroad
  • Accommodation and living costs
  • Printing
  • Shorthand tuition (external provider) - approx £155

Student Funding

If you are a Scottish resident you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:

Widening Access Accommodation and Welcome Pack Offer

If you are applying to RGU for September 2021 and meet widening access criteria, you may qualify for free accommodation in your first year of study, along with our welcome pack to support your transition to university. Find out if you are eligible:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:


Have a question about the course? Get in touch with our Student Admissions Service and we'll do our best to help.

Get in touch

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

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