You will be introduced to the media industries and the main theoretical frameworks for media analysis. You will produce content and critique case studies, and start to develop your production and critical thinking skills through the Creative Short Film Making and Visual Culture and Design modules.
Year 2 contains a strong combination of theoretical and practical modules. You will develop critical theory skills in Media Semiotics and Discourse and industry-specific knowledge in Advertising Communication and Media Law. Key production skills are acquired in Documentary Discourse and Practice, Web Design and the Media Production Project.
You will continue to develop contextual knowledge of the media through specialist modules and have the option to study abroad in Semester 1. Semester 2 you have two options, a six week placement plus a theoretical module or a 12 week placement.
In-depth, self-directed study is expected and you will continue to develop your analytical and critical thinking skills. You can choose modules which provide a thorough understanding of the specialist areas of media strategy, cultural theory and media representation. You will also carry out a research project on a self-selected topic that may be written or contain a practical element.
Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.Detailed module information
You will learn through a range of delivery modes including lectures, tutorials, seminar and IT lab-based practical activity. The nature of the course is interactive: you’ll apply theory to practice, and consider a range of problems and issues, including live client projects.
Often teaching is contained within a three hour block per week (lecture and interactive or discussion-based activity) with some of the more production type modules building in lab time. You will share tutorials within relatively small groups where you will have the opportunity to study subject-specific case studies and interact with members of staff and other students.
- Lectures - 30-40 students per group, 4 hours per week
- Tutorial - 20 students per group, 3-6 hours per week
- Project Supervision - 5 students per group, 1 hour per week
In addition to lectures and tutorials, you will spend approximately 20 - 25 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course assignments.
Staff Delivering on This Course
All staff teaching on this course have significant experience in their specialist areas and have strong industry experience in the areas of Media and the Arts. Some staff are active in research in areas such as Media Representation and Discourse, Postmodern Culture, and Social Media Analysis.
Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.
Other staff members may include industry guest lecturers, staff from other schools in the University, honorary doctoral professionals, media technicians and librarians.
Typically students are assessed each year:
- 1 written exam, typically for 2 hours
- 3-4 written assignments, including essays and reports
- 1 portfolio
- 1 oral assessment
- 1 practical skills assessment
- 2 written exams, typically for 2 hours
- 1 written assignment, including essay and report
- 3 practical skills assessments
- 1 written exam, typically for 2 hours
- 1-3 written assignments depending on route including essay and report
- 1-2 project outputs
- 1 practical skills assessment depending on electives chosen
- 1 group critique
- 2 written exams, typically for 2-3 hours
- 5 written assignments, including essay and reports
- 1 dissertation
- 3 oral assessments depending on electives chosen
- 1 practical skills assessment if practical project route is chosen
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
Study Skills Support
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
In Year 3, you will have the invaluable opportunity of undertaking a six or twelve-week placement where you will gain practical experience, put your skills and knowledge to the test and establish links with potential employers. Previous media placements have included Aberdeen Journals, Scottish Rugby, Original 106, International Youth Festival and Aberdeen Performing Arts.
You can choose to source your own placement or access our Placement Office, who will support you in sourcing and validating a suitable position.
In Year 3, there are opportunities to study with partner institutions in Europe or worldwide as part of the Erasmus Programme. For more information, please visit:
The media industry encompasses a wide range of careers and is expanding further with the growth of digital media. This course will prepare you for a career in a variety of areas with possible careers in such areas as the creative industries, documentary production, social and digital media, commercials, corporate video production, interactive media and web design. Job roles include Television and Radio Researcher, Web Designer, Social Media Marketing Officer, Advertising Executive and Journalist.
Previous graduates have gone on to have careers in video production, TV research and social media.
We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.
Applicants from Partner Colleges
A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3.
All other applicants who are interested in applying for advanced entry will be considered on an individual basis.
International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.
English Language Requirements
Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.
We accept a variety of in-country and secure English language tests, find out more:
* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.
For Academic Year 2018/2019
- £1,820 per academic year
Rest of UK Students
- £5,000 per academic year
- £12,360 per academic year
The following course-related costs are not included in the course fees:
- The cost of books that you may wish to purchase.
Find your reading list by module.
- Costs associated with your placement / study abroad
- Accommodation and living costs
For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:
If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.
Students from other parts of the UK should visit the appropriate website:
Scholarships and Financial Awards
You may also qualify for a scholarship or financial award:
Have a question about our courses or would like to keep up to date about open days, scholarships and other news? Fill out our online enquiry form.
UCAS Code: P4P5
We’ve got a few options for applying to our undergraduate courses for UK, EU and international applicants.
Applicants for first year entry will apply to other universities as well as to RGU through a single online Universities and Colleges Admissions Service (UCAS) application.
Applicants from non-EU countries can apply direct to the University with our PDF form.
RGU accepts applications through the Common Application for those liable to pay international tuition fees.