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Business with Data Analytics

BA (Hons)
person typing on a laptop with glasses and a phone on the desk beside them

The BA (Hons) Business with Data Analytics course at RGU will provide you with the knowledge and skills to navigate a data driven future. As businesses increasingly depend upon data to inform strategic decision making, you will be at the forefront of data innovation bringing new and contemporary approaches to established businesses.

Recent years have seen an exponential increase in the volume and significance of data within business environments generating a demand for individuals who can create, analyse and manage data strategically to inform business decision making.

This course will provide you with specialist knowledge in data analytics which is critical to business success whilst enabling you to build confidence in the wider business environment, having developed skills across all of the key business disciplines.

The course is part of the BA (Hons) Management Programme delivered at Aberdeen Business School.

This course is subject to validation.

Aberdeen Business School is Business School of the Year (Times Higher Education 2020 Awards)

This course has one study option

Mode of Attendance

  • On Campus

Mode of Study

  • Full Time

Start Date


Course Length

4 years

Year 1

You will be introduced to the key business functions of marketing, finance, accounting and human resource management in Year 1. In addition, you will tackle a specialist module introducing the digital business environment. Through studying a range of modules you will develop the intellectual and practical skills to form the foundation for your degree.

Year 2

You can continue your studies in Aberdeen or can opt to spend one semester studying abroad. Modules undertaken provide more focus on your chosen specialism, introducing programming and visualisation methods. You will also build on the foundations introduced in year 1 with a focus on entrepreneurship, project management and finance.

Year 3

In year 3 you have four options: a year-long placement, an academic year at one of our partner institution abroad, a taught route or the ‘Connect to Business’ route offering you the flexibility to tailor your study to your own interests and career aspirations.

Year 4

Year 4 is the pinnacle of your course. Your learning will take on a more strategic focus, considering how data can inform business transformation. You will also undertake a significant piece of independent research in the form of a thesis. For this you will receive guidance and support from a dedicated Thesis Supervisor.



Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.

Learning Methods

Throughout this course, approximately a quarter of your time will be spent learning in large groups and three quarters of the time you will be taught in a small group tutorial or computer lab environment.

In Year 2 you will have the opportunity to build on your business creativity, exploring how to generate and develop viable commercial ideas in the Business Ideas and Opportunities module. You will work in multidisciplinary teams, develop your creativity skills and showcase your ideas as part of an annual Trade Fair held on-campus.

Our Year 3, Connect to Business option allows you to undertake short term data projects with a range of different organisations, developing your employability skills through an exciting and flexible programme of work related experiences.

Your course resources will be available on CampusMoodle, our Virtual Learning Environment (VLE) and will enhance your learning experience and keep you up-to-date with coursework and assignments.

How long is a BA (Hons) Business with Data Analytics course?

The duration of the Business with Data Analytics degree is 4 years.

Activity Summary

Year 4

  • Lectures - 80 students per group, 3-6 hours per week
  • Seminars - 25 students per group, 4 hours per week
  • Tutorial - 25 students per group, 6 hours per week
  • Project Supervision - 1 student per group, 2 hours per week

Independent Study

In addition to lectures and tutorials, you will spend approximately 24 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course reports.

Staff delivering on this course

Academic staff who teach on this course have worked in a range of professional backgrounds, are ‘business-connected’ and use professional networks and their academic research to ensure teaching is professionally relevant and cutting edge.

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this.  This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members include local business owners and industry professionals who offer you the opportunity to learn through business-led workshops, guest lectures and masterclasses.


Typically students are assessed each year:

Year 1

  • 6 written exams, typically for 2 hours
  • 4 written assignments, including essays

Year 2

  • 4 written exams, typically for 2 hours
  • 5 written assignments, including essays

Year 3

Taught Route

  • 6 written exams, typically for 2 hours
  • 3 written assignments, including essays
  • 1 oral assessment  

Connect to Business Route

  • 2 portfolios

Placement Route

  • 1 written assignment, including essays

Year 4

  • 2 written exams, typically for 2 hours
  • 5 written assignments, including essays
  • 1 dissertation
  • 1 oral assessment


We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.


Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.



In Year 3, you will have the opportunity to undertake a one-year salaried work placement or 12 week unpaid placement on ‘Connect to Business’ route.

It is an opportunity to consolidate and apply the learning you have gained in Years 1 and 2, and to acquire real world business experience that further develops your professional skills and business acumen. During your placement you can expect to work in the UK or abroad and report to a Manager who will assess your performance on a regular basis. You also continue your academic learning by compiling a portfolio to provide evidence of your employability.

Study Abroad

You may choose to study abroad either for one term of Year 2 or both terms of Year 3 which will offer additional educational and cultural experiences and provide international business insights. Study abroad destination include Europe, Asia, USA, and Canada.

Job Prospects

This course will prepare you for a career in a data driven business context. The breadth of the course is such that you may wish to apply your data skills in a more broad based managerial position or in a specific professional area such as marketing or finance.

Is Business with Data Analytics a good career choice?

This course is part of the BA (Hons) Business Management programme. Previous graduates of the programme have gone on to pursue the following careers:

  • Business Analyst
  • Management Consultant,
  • Marketing Executive/Manager
  • International Business Consultant
  • International Broker
  • Cultural Adviser

What is needed for a BA (Hons) Business with Data Analytics degree?

Standard Entry Requirements

Entry to Year 1

  • SQA Higher: ABBB
  • GCE A Level: BBC
  • Irish Leaving Certificate: H2H2H2H3
  • IB Diploma: 29

Entry to Year 2

  • SQA Advanced Higher: BBC
  • GCE A Level: ABB
  • IB Diploma: 31

Minimum Entry Requirements

The minimum entry requirements for widening access applicants are:

Entry to Year 1

  • SQA Higher: BBB/BBCC

Alternative Qualifications

We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

Applicants from Partner Colleges

A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University. 

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.


Tuition fees for this Business with Data Analytics degree are as follows:

For Academic Year 2021/2022

Scottish Students

  • £1,820 per academic year
  • £910 for a full placement year

EU Students

  • £6,000 per academic year
  • £3,000 for a full placement year

Rest of UK Students

  • £6,000 per academic year
  • £3,000 for a full placement year

International Students

  • £15,000 per academic year
  • £1,000 for a full placement year

Additional Costs

The following course-related costs are not included in the course fees:

Student Funding

If you are a Scottish resident you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:


Have a question about the course? Get in touch with our Student Admissions Service and we'll do our best to help.

Get in touch

Taking this course, you will have access to some of the world's best facilities.

We've invested more than £100 million in the development of our campus, new facilities and new resources.

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