This short course will provide you with the entrepreneurial tools required to establish and lead creative businesses and organisations to achieve long-term sustainability, built on a foundation of value-driven creative production, current entrepreneurial thinking and a critical understanding of how to apply this in the broader creative industries context.
The course is part of a portfolio of courses and activities to support innovation and entrepreneurship in Scotland, and support talent retention. As a critical driver to economic development and culture, there is a requirement for creative entrepreneurs who demonstrate sectoral knowledge and ingenuity, and the ability to think differently in an ever-changing world.
Six topics will cover:
- Entrepreneurial Mindset: Purpose, Values, Goals and Decision Making
- Entrepreneurial Toolkit: business model canvas, value proposition canvas and other tools.
- Desirability: Understanding and communicating with Customers.
- Feasibility: the practicalities of running a business and balancing the activities and resources required as well as exploring how collaboration can support your business.
- Viability: Understanding your cost structures and income streams with an exploration of Pricing.
- Story: its many applications to business including pitching, presenting, building brand and curation
All set in the wider context of 21st century creative industries and including case studies, guest speakers and the potential to showcase your work.
Disclaimer
The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.
Learning Methods
The course will be delivered online using the University’s virtual learning environment, CampusMoodle.
Independent Study
Independent study will take place between workshops with specific practical tasks set and logged in reflective portfolio for final submission.
Staff Delivering on this Course
You will be taught by staff from the Entrepreneurship and Innovation team, who are experienced in delivering the highly successful RGU Startup, and will introduce and help you apply a range of business development tools. You will also be taught by members of Look Again Aberdeen, part of Gray’s School of Art, who will provide you with coaching through the process of producing and curating the final showcase.
Assessment
Typically students are assessed through producing Project Outputs and a Portfolio during the course.
Academic Support
The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
Online Learning & Support
All online learning students, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.
Study Skills Support
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
Library Support
The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.
The course will provide you with the knowledge and skills required to start up and/or develop a sustainable and successful business, furthering your career prospects through the production and sale of products or services. You will also gain a wealth of collaborative opportunities and networks that you can further build upon on successful competition of the course.
There is also the opportunity to continue building a portfolio of similar short courses into a postgraduate qualification.
To qualify for a place on the course you must be living in Scotland.
Academic Year 2022/2023
- Course fees will be met in full for students who qualify for Scottish Funding Council funding. To qualify for SFC funding, applicants must be resident in Scotland.
Additional Costs
The following course-related costs are not included in the course fees:
Disclaimer
For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:
Have a question about the course? Get in touch with the team and we'll do our best to help.