This video captures a range of contemporary digital channels that will be explored, and the importance of identity, visibility and credibility will be examined. The role and value of content marketing, social media strategy and influencer outreach to reach and engage audiences is discussed, followed by a Q&A session.
RGU Knowledge Bites for Business
Video: Online Branding for Business
Christina Stewart, Lecturer and Course Leader for the BA(Hons) Digital Marketing and BA(Hons) Public Relations, School of Creative & Cultural Business, gives a presentation providing an introduction to building your online brand identity where importance of identity, visibility and credibility will be examined.