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RGU Knowledge Bites for Business

Video: Online Branding for Business

Christina Stewart, Course Leader, School of Computing gives a presentation providing an introduction to building your online brand identity where importance of identity, visibility and credibility will be examined.

This video captures a range of contemporary digital channels that will be explored, and the importance of identity, visibility and credibility will be examined. The role and value of content marketing, social media strategy and influencer outreach to reach and engage audiences is discussed, followed by a Q&A session.

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