Find out the latest guidance and information about the impact of COVID-19 on the University.

COVID-19: Advice for Staff, Students and Community

RGU Knowledge Bites for Business

Video: Crisis Communications and Covid 19

This video will provide some practical advice for how organisations can take effective steps to protect themselves from reputational harm during the pandemic, using established crisis communication principles and techniques.

With the pandemic entering a second wave across the globe, organisations of all shapes and sizes must ensure they can respond to complex stakeholder demands within a dynamic and uncertain business environment, where the risk of a corporate crisis is greater than ever.

This video will provide some practical advice for how organisations can take effective steps to protect themselves from reputational harm during the pandemic, using established crisis communication principles and techniques. It is then followed by a Q&A session.

The key takeaways are outlined as follows:

  • What are the possible causes of reputational harm during Covid 19?
  • How does a crisis impact reputation?
  • How can you improve your crisis communications?

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