Communication, Marketing and Media - Undergraduate

Digital Marketing

BA (Hons)

This course is the only BA (Hons) Digital Marketing degree course available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.

Journalism

BA (Hons)

This is an intensive and practical Journalism degree which will equip you with the key skills you will need for a demanding career in Journalism or related industries. You will study the ways that news is sourced, regulated, produced and consumed, and examine the effects of this output on audiences.

Management with Marketing

BA (Hons)

The BA (Hons) Management with Marketing degree explores all aspects of marketing with a firm focus on the end consumer. The course will not only ensure you understand the theoretical aspects of Marketing but will provide you with plenty opportunities to put your knowledge into practice.

Media

BA (Hons)

This media degree incorporates both the theoretical and practical aspects of the media industries. It will help you build a portfolio of practical experience and provide you with the knowledge and skills to pursue a specialist career in media.

Public Relations

BA (Hons)

This Public Relations course will help you understand the wider context of PR, the principles and practice of communication, and its application in a range of contexts. You will gain the knowledge and skills required to perform a comprehensive range of communications activities.

CIPR Specialist Diploma - Crisis Communication

Short Course

This professional short course is designed for any professional who has a responsibility for crisis management and business recovery strategies, as well as those looking to specialise in crisis communication as a career.

Corporate Communications and Public Affairs

PgCert | PgDip | MSc

This CIPR accredited course provides you with the practical skills and relevant academic knowledge to ensure you will be capable of operating in a strategic communication role on graduation.

Knowledge Organisation

Short Course - 15 credits at SCQF level 11

This short course takes a practical, hands-on approach to Knowledge Organisation, involving students in the construction of a controlled vocabulary, a faceted classification, sample thesaurus entries, and the design of a web portal. These well-established techniques are used to develop an Information Architecture for an organisation, visitor attraction, or an event.

Managing Subsurface Exploration and Production Data

Short Course

This course is intended to enable students to develop knowledge and understanding of subsurface exploration and production data and evaluate its importance to the upstream oil and gas business.

Networking

Short Course - 15 credits at SCQF level 11

This module will enable you to evaluate recent technologies for information dissemination.