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Undergraduate Courses

Communication, Marketing and Media - Undergraduate

Develop specialist and transferable skills through our portfolio of highly creative and interdisciplinary courses.

Our undergraduate courses are designed to offer you many opportunities to build on your business creativity by practicing a blend of academic theory as well as practical experience ensuring you are best equipped to transition from education to employment.

1st in Scotland for student experience in Business, Management & Marketing (The Times and Sunday Times Good University Guide 2026).
1st in Scotland for student experience in Communication & Media Studies (The Times and Sunday Times Good University Guide 2026).
2nd in Scotland for Media and Film Studies (Guardian University Guide 2026).

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Business Analytics

BA (Hons)

This interdisciplinary course will enable you to take a data-driven approach to business challenges, preparing you to manage, analyse and visualise data effectively. This course has been designed in response to huge demand from employers for individuals with data and digital skills who can turn data into insight and insight into action.

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Business with Marketing

BA (Hons)

The BA (Hons) Business with Marketing degree at Robert Gordon University is accredited by the Chartered Institute of Marketing (CIM), which allows you to take advantage of certain exemptions to gain CIM qualification through the CIM Graduate Gateway.

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Digital Marketing

BA (Hons)

Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.

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Digital Marketing and Business Analytics

BA (Hons)

Robert Gordon University offers the only BA (Hons) Digital Marketing and Business Analytics degree in Scotland and equips you with the ability to design, manage and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.

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Film and Media

BA (Hons)

Robert Gordon University offers a BA (Hons) Film and Media degree which incorporates both the theoretical and practical aspects relating to media. It will help you build a portfolio of production output and provide you with the knowledge and skills to pursue a specialist career in media.

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Journalism

BA (Hons)

Robert Gordon University offers an intensive and practical BA (Hons) Journalism degree that will equip you with the key skills needed for a rewarding career in Journalism or related industries. Our multimedia course provides you with critical knowledge and specialist theoretical, analytical and production skills for working in this fast-paced environment.

Web and Mobile Design

BSc (Hons)

Providing a unique approach to Web and Mobile Design, this course brings together Computing, Digital Marketing, and Visual Communication expertise from three schools across the University to prepare graduates with a creative, adaptable skillset for the modern web and mobile software industry .