Communication, Marketing and Media - Postgraduate

Postgraduate Courses

Communication, Marketing and Media - Postgraduate

Our Communication, Marketing and Media course portfolio has changed the way people think about business. We're constantly innovating, creating new ways of thinking, different ways of learning and better ways of teaching.

Our postgraduate courses are designed to be flexible and collaborative, giving you the opportunity to gain valuable experience through studying how communication, marketing and digital strategies are used in business. We will equip you with the skills required to adapt in a competitive world where knowledge is constantly evolving.

CIPR Specialist Diploma (Crisis Communication)

Short Course

This professional short course is designed for any professional who has a responsibility for crisis management and business recovery strategies, as well as those looking to specialise in crisis communication as a career.

Graduate Certificate Creative and Cultural Business

Graduate Certificate

The course supports students in developing their academic identity and skills in preparation for postgraduate study. Students will be exposed to and explore the scope and features of the creative and cultural industries, thereby developing academic skills, particularly in the areas of enquiry, research and communication.

computer screen displaying data

Short Course - 15 credits at SCQF level 9

Grasp the principles of effectively using data to manage health care operations. Conduct and explain both patient-focused and public health analytics.

man in an office

Short Course - 15 credits at SCQF level 11

This module provides students with a broad appreciation of the range of digital library services within contemporary contexts and to encourage a critical engagement with the roles and purpose of these services. It examines and evaluates both the cultural and technical elements which contribute to these services.

Document Control Foundation SCQF Level 9 (5 credits)

Short Course - 5 credits at SCQF level 9

This short foundation course has been developed for new entrants to the Document Control function in the Oil and Gas sector.

Knowledge Organisation 15 credits at SCQF 11

Short Course - 15 credits at SCQF level 11

This short course takes a practical, hands-on approach to Knowledge Organisation, involving students in the construction of a controlled vocabulary, a faceted classification, sample thesaurus entries, and the design of a web portal. These well-established techniques are used to develop an Information Architecture for an organisation, visitor attraction, or an event.

Oil rig in the sea at sunset

Short Course

This course is intended to enable students to develop knowledge and understanding of subsurface exploration and production data and evaluate its importance to the upstream oil and gas business.

student working on a laptop

PgCert | PgDip | MSc

The unique MSc Business Analytics degree from Robert Gordon University will prepare you to work with and analyse data effectively to inform business decisions and processes. You will learn to design, commission, manage and deliver data projects and develop the skills and knowledge required to access, analyse and visualise data for business applications.

PgCert | PgDip | MSc Corporate Communications and Public Affairs

PgCert | PgDip | MSc

The CIPR accredited MSc Corporate Communications and Public Affairs Master’s degree from Robert Gordon University provides you with the practical skills and relevant academic knowledge to ensure you will be capable of operating in a strategic communication role on graduation.

PgCert | PgDip | MSc Digital Marketing

PgCert | PgDip | MSc

The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.

PgCert | PgDip | MSc International Marketing Management

PgCert | PgDip | MSc

This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

PgCert | PgDip | MSc Journalism

PgCert | PgDip | MSc

Robert Gordon University offers a MSc Journalism course, which focuses on the study of news and current affairs journalism in all its guises – from ‘traditional’ print, radio and TV coverage to the increasingly interactive approaches of news gathering and reporting to audiences of today’s online, digital and emerging multimedia platforms.

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