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Postgraduate Courses

Communication, Marketing and Media - Postgraduate

Our Communication, Marketing and Media course portfolio has changed the way people think about business. We're constantly innovating, creating new ways of thinking, different ways of learning and better ways of teaching.

Our postgraduate courses are designed to be flexible and collaborative, giving you the opportunity to gain valuable experience through studying how communication, marketing and digital strategies are used in business. We will equip you with the skills required to adapt in a competitive world where knowledge is constantly evolving.

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Business Accounting for Managers

Short Course - 15 credits at SCQF level 9

This course is designed to allow participants to understand the nature, context, and format of financial information of companies and to develop knowledge of financial and management accounting techniques to support business decision making.

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CIPR Specialist Diploma - Crisis Communication

Short Course

This professional short course is designed for any professional who has a responsibility for crisis management and business recovery strategies, as well as those looking to specialise in crisis communication as a career.

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Commercial Filmmaking & Storytelling

Short Course - 15 credits at SCQF level 9

Learn how to create compelling films for brands, products and causes. This online course explores commercial filmmaking as a powerful storytelling tool—teaching you how to plan, pitch and produce visually engaging content that reflects brand identity and connects with audiences in a competitive digital landscape.

Data Analytics for Healthcare Management

Short Course - 15 credits at SCQF level 9

Grasp the principles of effectively using data to manage health care operations. Conduct and explain both patient-focused and public health analytics.

Digital Libraries

Short Course - 15 credits at SCQF level 11

This module provides students with a broad appreciation of the range of digital library services within contemporary contexts and to encourage a critical engagement with the roles and purpose of these services. It examines and evaluates both the cultural and technical elements which contribute to these services.

Document Control Foundation

Short Course - 5 credits at SCQF level 9

This short foundation course has been developed for new entrants to the Document Control function in the Oil and Gas sector.

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Knowledge Organisation

Short Course - 15 credits at SCQF level 11

This short course takes a practical, hands-on approach to Knowledge Organisation, involving students in the construction of a controlled vocabulary, a faceted classification, sample thesaurus entries, and the design of a web portal. These well-established techniques are used to develop an Information Architecture for an organisation, visitor attraction, or an event.

Screenwriting for Narrative Film

Short Course - 30 credits at SCQF level 9

Learn how to craft compelling stories for the screen. This practical, online course explores the fundamentals of screenwriting, from concept to formatted script, giving you the tools to develop original ideas, build engaging characters, and master the visual language of film.

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Search Engine Optimisation and Paid Search

Short Course - 30 credits at SCQF level 9

This short course will provide an overview of the key principles, practices and concepts of search engine optimisation and paid search, the tools and techniques used including keyword optimisation, on- and off-page SEO and link building strategies and the opportunity to apply this to a project of your choice.

Strategic Digital Marketing

Short Course - 30 credits at SCQF level 9

Explore the digital marketing landscape, strategy, tools & tactics for effective communication.

Business Analytics

PgCert | PgDip | MSc

The unique MSc Business Analytics degree from Robert Gordon University will prepare you to work with and analyse data effectively to inform business decisions and processes. You will learn to design, commission, manage and deliver data projects and develop the skills and knowledge required to access, analyse and visualise data for business applications.

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Corporate Communications and Public Affairs

PgCert | PgDip | MSc

The CIPR accredited MSc Corporate Communications and Public Affairs Master’s degree from Robert Gordon University provides you with the practical skills and relevant academic knowledge to ensure you will be capable of operating in a strategic communication role on graduation.

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Digital Marketing

PgCert | PgDip | MSc

The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.

International Marketing

PgCert | PgDip | MSc

This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

Journalism

PgCert | PgDip | MSc

Robert Gordon University offers a MSc Journalism course, which focuses on the study of news and current affairs journalism in all its guises – from ‘traditional’ print, radio and TV coverage to the increasingly interactive approaches of news gathering and reporting to audiences of today’s online, digital and emerging multimedia platforms.