Aberdeen Business School

Pricing Strategy

Short Course

Apply Now Start November 2019

Pricing Strategy
The pricing of your product or service is crucial for the profitability and potential growth of your business which many organisations struggle to get it right. Participants will learn to consider the value of their product, the reputation of their brand as well as the competition in the market.

Pricing is a key factor in the decision making process of a customer, this can be both an enabler as well as barrier to the tangible growth of your business.

This course will examine areas such as market demand and supply and pricing in business objectives. Participants will learn to utilise tools such as a price framework. They will also gain an understanding of cost plus pricing, product lifecycle, price differentiation and value proposition.


This course has one study option
Mode of Attendance
Mode of Study
Start Date
Course Length
Mode of Attendance
  • On Campus
Mode of Study
  • Part Time
Start Date
November 2019
Course Length
16 hours of workshop delivery

On completion of this course, participants will have explored topics including:

  • Understanding of the product market and competition within the context of their own environment
  • Exploration of the fundamental forces that affect the price of goods and services
  • Evaluation of the organisation’s current pricing techniques
  • Reviewed best practice in the pricing of new products and new export markets
  • Development a pricing strategy in line with the business growth objectives

All Fit4Energy courses are energy-focused and delivered in partnership with industry.

Fit4Energy equips participants with energy sector-specific skills and knowledge to plan for implementing growth.  

The course has been developed with industry stakeholders and draws on energy sector insights, case studies and global best practice.

The course will be delivered through 3 workshops. These are designed to engage businesses and help to tackle the unique challenges and opportunities presented in global markets and product innovation. 
To facilitate this, RGU envisage small groups of participants for each course, which will allow time for each participant to discuss their business and circumstances. Each cohort will contain maximum number of 20 delegates.

This course is recommended for those interested in how to price products and services to successfully grow a business. It is designed for those people who need to know how to price proposals or who supply into segmented markets. It is also useful to people in sales who need to appreciate the interplay between price and value.

All our growth courses are recommended for those interested in successfully growing a business.Our courses are most appropriate for employees in SME’s with a growth ambition. However, they are also appropriate from employees of larger organisations who are seeking support in growing a subdivision of the company or who lead a team with a growth objective

Individuals Learner or Employees

£500 per course

For other delivery formats please contact us to discuss your requirements: f4e@rgu.ac.uk

Fit4Energy Cohort 3

£3,700 per company for the minimum of eight courses. Each additional course, over and above the 8, will be charged at a rate of £465.


Pricing for the bespoke company packages is assessed on a case by case basis. This will be based on the number of delegates and the location for delivery. Contact us to discuss your requirements: f4e@rgu.ac.uk

Costs include all teaching materials, access to the RGU online portal and follow up support. 


Have a question about the course? Get in touch with the Fit4Energy team and we'll do our best to help.

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities


Register online for Fit4Energy

Have a question about the course? Get in touch with the Fit4Energy team and we'll do our best to help.

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