Aberdeen Business School

Business with Marketing Management

PgCert | PgDip | MSc

PgCert | PgDip | MSc Business with Marketing Management
This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.

It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.

This course is part of the MSc Business and Management programme, giving you the option of studying a 2 year MSc (with work placement)

All the modules are rooted firmly in professional practice and are designed to provide you with the ability to apply your managerial and marketing skills in a variety of sectors.

You will gain an understanding of the forces at play in the business environment, the impact of organisational strategy on the marketing process and the cause and effect of successful marketing decision making.

At Aberdeen Business School, we are in the business of changing your tomorrow.

This course has one study option
View study options
Mode of Attendance
Mode of Study
Start Date
Course Length
Mode of Attendance
  • On Campus
Mode of Study
  • Full Time
Start Month
September
Course Length
1 year

Mode of Attendance
  • On Campus
Mode of Study
  • Full Time
Start Month
September
Course Length
24 months (includes 12 month placement)
Stage 1

You will develop an understanding of how and why business operates and extend your knowledge of the basic elements and techniques of change and resilience. You will focus on an organisation’s marketing strategy, whilst reinforcing your professional and transferable skills through interpersonal communication and teamwork.

Stage 2

You will critically review and manipulate a range of analytical tools to support strategic decision-making. You will learn to use tools and techniques associated with managing the finances of an organisation and further your expertise in marketing via a focus on digital marketing and on the marketing of innovation.

STAGE 3

The Capstone module is designed to provide you with an opportunity to integrate master's level knowledge and skills by independently working on an applied academic study or business consultancy project from a degree related discipline. Personal and professional skills such as research, oral presentation and teamwork will be developed.

Extended Master’s

We offer an extended Master’s route, starting in September, on our traditional 1-year route which incorporates a 12 month placement. This route has a duration of 24 months, and will follow the same teaching programme as the 1 year course. You will receive training, guidance and support to support you through the recruitment and selection stages for the jobs on offer from our dedicated Employability and Enrichment Hub team.

 
Modules

Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information. 

Detailed module information
On Campus Study

You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals.

There is 12 hours of timetabled classes per week with a further 12 hours of directed and individual study. The course uses a workshop type approach with flexible module sessions normally of 3 hours per week for each module. Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos and e-books).

Activity summary
  • Seminars - 30 students per group, 12 hours per week 
  • Independent Study - 24 hours per week
Independent Study

The course encourages you to work autonomously and to take responsibility for your own learning and professional development. The main vehicle for independent learning is the Capstone Project where you will develop your learning in many aspects: the nature of research, writing a proposal, sourcing relevant information, data collection and analysis, research ethics and presenting work.

Assessment

Typically students are assessed over the duration of the course:

  • 6 written assignments, including essays
  • 1 dissertation
  • 1 oral assessment
  • 1 practical skills assessment
Staff Delivering on This Course

Academic staff who teach on this course have worked in a range of professional backgrounds, are ‘business-connected’ and use professional networks and their academic research to ensure teaching is professionally relevant and cutting edge.

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members include industry professionals, guest lecturers, staff with Research experience or past Postgraduate Research students.

Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

 

ACADEMIC SUPPORT

The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

DISABILITY & DYSLEXIA CENTRE

ONLINE LEARNING & SUPPORT

All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

CampusMoodle

STUDY SKILLS SUPPORT

The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support

STUDY SKILLS SUPPORT

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library

 
CAPSTONE

You are encouraged to apply for live Capstone consultancy projects which are sourced locally and are advertised through our Professional Enrichment hub. You are also able to negotiate and source your own consultancy host organisation in discussion with the Professional Enrichment Hub.  

12 Month Placement

For those on our Extended Master’s route (24 months Full Time On Campus) you will have the opportunity to embark on a 12 month placement on completion of the 9-month teaching programme (mid-May). If you successfully secure a placement, you will start your placement no later than September and will complete your placement by the following June prior to graduation in July.

Placement opportunities are real jobs in an extensive range of organisations from small and medium sized enterprises (SMEs) to global multinationals, and is an excellent way to test your academic knowledge, develop transferable skills and develop your business networks. The employing organisation is likely to be a source of rich data for the Capstone module and you will be encouraged to research an organisational issue of your choosing – likely identified through discussion with the placement employer.  You will also complete a reflective e-portfolio which captures the skills development through the placement period.  

Throughout the placement you will be assigned both a workplace mentor and an academic mentor and will receive ongoing support to enhance your career development.

N.B. The University cannot guarantee that all students will be successful in securing a placement. If unsuccessful, your course fee attached to the work experience element will be refunded.
PROSPECTS
This course is for new graduates or experienced professionals who wish to have a career in business. You may be from a non-relevant (i.e. non business) academic or professional background. It is also for those already working in business, at a junior or middle manager level, and seeking to progress their career with reinforced skills in modern approaches to marketing. If you are looking to enter this field and have no relevant formal qualifications, this course will allow you to gain the necessary expertise.
 
  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject discipline.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis
English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

English Language requirements

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

ICRGU - INTERNATIONAL COLLEGE 

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency. 

Pre-Sessional English Programme at RGU

Please note, some courses may require a higher standard of English than stated in this page. Contact admissions@rgu.ac.uk for further information.

 
For Academic Year 2019/2020

Full-Time On Campus

Home/EU

  • £5,500 entire course

International Students

  • £12,470 entire course

Extended Full-Time Masters with Work Placement

UK/EU Students - Full-time

  • £5,500 Year 1
  • £5,500 Year 2

International Students - Full-time

  • £12,470 Year 1
  • £5,500 Year 2
Additional Costs

The following course-related costs are not included in the course fees:

Other Fees and Charges

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.

Alumni Discount

Student Funding

Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
There are also sources of funding that are applicable to categories of student.

Postgraduate Students' Funding

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:

SCHOLARSHIPS AND FINANCIAL AWARDS

DISCLAIMER

For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:

STUDENT FINANCE

 

Have a question about the course? Get in touch with our Student Admissions Team and we'll do our best to help.

+44 (0) 1224 262728

Accreditation

Aberdeen Business School accredited by:

AACSB-logo-accredited-color-250

Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities

Apply

We’ve got a few options for applying to our postgraduate courses for UK, EU and international applicants.


All applicants to postgraduate courses can apply direct to the university using our online application form.


Applicants from non-EU countries can apply direct to the University with our PDF form.

Cookie Consent