Communication, Marketing and Media

Communication, Marketing and Media

Research in Communication, Marketing and Media is primarily concerned with the use and impact of communication and media in the modern world. There are countless opportunities for you to explore and advance your knowledge in a specific topic within this subject area.

MRes | MPhil | PhD | DBA
Start Date
February and October

We welcome proposal submissions from students to undertake research in the following indicative areas, although other areas will be considered:

  • Events and festival consumption
  • Transport in remote, rural and island areas; Transport, cultural identity and place; Transport service and operational innovation – Professor David Gray
  • Digital Business – Dr Neil Connon
  • Women and social media, particularly Mumsnet; the suffragettes and the press; Scottish women politicians and social media; fourth-wave feminism and social media – Professor Sarah Pederson
  • Postmodern cultural and media theory, Fan and celebrity culture, Media discourse & representation – Dr Fiona Smith
  • Dark tourism, events and social interaction – The Paranormal, Society and Consumer Culture – Dr Rachael Ironside
  • Hotel management ownership/business models, Tourism motivation, Tourism destination development, Whisky Tourism – Dr Andrew Martin
  • Moral panics, media representations of minority and marginalised groups, risk society issues, audience reception/media effects, participatory journalism – Dr James Morrison
  • E-retail and Consumer Psychology – Dr Elliot Pirie
  • Political Communications – Dr Nicola Furrie-Murphy

We are also interested in the following broad Information Management research opportunities:

  • Media discourse & representation
  • Gender and media
  • Media history
  • Postmodern cultural and media theory
  • Publishing
  • Fan and celebrity culture
  • Media effects, audience reception and participation, and moral panics
  • On- and offline bookselling
  • Political communication and information
  • Digital consumer behaviour
  • Export markets
  • Services Marketing
  • Consumer socialisation and demographics
  • Fashion and retail
  • Events and festival consumption
  • Events management strategy 
  • Events and social interaction
  • Dark tourism
  • Entrepreneurship in the creative industries 
  • Knowledge exchange - Collaboration between SMEs and academia
  • Transport in remote, rural and island areas
  • Transport, cultural identity and place
  • Transport service and operational innovation 

We also offer a Doctorate of Business Administration (DBA), a professional doctorate which provides a dynamic, research-based view of real world management issues. A DBA is equivalent in terms of academic study to a PhD but more applied in nature.


Normal entry requirements are a first or upper second class honours degree from a University of the United Kingdom, or from an overseas University, or degree equivalent qualification, subject to the approval of Robert Gordon University. Applicants holding qualifications other than those above shall be considered on their merits and in relation to the nature and scope of the proposed research programme. 

Applicants holding qualifications other than those above shall be considered on their merits and in relation to the nature and scope of the proposed research programme. Applicants will normally register for an MSc/PhD or MRes/PhD with transfer to PhD dependent on satisfactory progress. However, applicants who already possess a Master’s degree which includes a significant research component could be registered directly for a PhD, subject to a satisfactory research proposal, and clear evidence of research expertise. 

English Language

Any applicant whose first language or language of previous University-level instruction is not English must normally demonstrate competence in English. This should be a score of IELTS 6.5 or equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.


For Academic Year 2022/2023


  • Full time - £4,596 per academic year
  • Part time MPhil/PhD - £2,760 per academic year
  • Part time MRes/MSc by research - £2,298 per academic year


  • Full time- £14,850 per academic year
  • Part time MPhil/PhD- £8,910 per academic year
  • Part time MRes/MSc by research - £7,425 per academic year

Additional Costs

The following course-related costs are not included in the course fees:

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.

Student Funding

Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
There are also sources of funding that are applicable to categories of student.

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:


For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:


All applications should be made via the University's online application for research students.

Our Research degrees usually start in February and October each year. There is no official deadline for you to submit your application, though we recommend you submit it as early as possible in order to ensure we can help you join us at your preferred time.

Completed application forms should be accompanied by:
  • Two academic references
  • A transcript or mark sheet for all graduate qualifications
  • A draft research proposal, or at least a short summary to indicate the potential area of research (Refer to Section 8 of the Application Form)

For applicants whose first language or language of university education is not English, applications must include:

  • Certificate of English language competency score of IELTS 6.5 in each of the four test components (Listening, Reading, Writing, Speaking).
  • Students who can demonstrate successful completion of tertiary (university or college) studies in a country whose national language is English, may be exempted from this requirement.


For more information on your proposal and application:

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