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The PR world is at Ralica’s feet


A talented international student, who has a love of dancing, has the world at her feet after graduating from Robert Gordon University (RGU).

Ralica Naumova.Bulgarian student Ralica Naumova (23) graduated this summer with a first class honours degree in Public Relations.

Originally from the Bulgarian capital, Sofia, Ralica came to Aberdeen in 2012 with her partner Stoyan to follow her dreams of developing a career in the communications industry.

Ralica said: “I’m very proud to have graduated with a first class degree in Public Relations from RGU and am looking forward to starting my career in this exciting field.

“Studying at the university has given me a unique chance to develop new skills and grow both as a person and as a professional.”

This month Ralica was also awarded the Aberdeen Communications Group prize for The Best Student in the Final Year of BA (Hons) Public Relations for the highest overall marks.

Despite initially feeling homesick after arriving in the Granite City, Ralica eventually settled in to university life and made the most of her experience at RGU's Aberdeen Business School.

Ralica is also a talented dancer, specialising in Hip-Hop, Jazz and Contemporary and joined a number of dance groups in the city.

Starting at the age of 15, Ralica took part in her first competition aged 16 and has enjoyed success in a number of age groups.

She said: “I love dancing and have been involved with the dancing societies at RGU and the University of Aberdeen which has been a great way to enjoy my hobby as well as study and be successful at both.

“My dissertation also focused on how hip-hop culture has been used to promote the Adidas brand to a global audience so my interest in dancing has influenced my university studies as well.”

In her third year at RGU, Ralica enjoyed an ERASMUS exchange visit to Madrid where she spent five months studying at the prestigious CEU San Pablo University.

She said: “I was keen to gain more international experience and get out of my comfort zone so the Erasmus programme was the perfect opportunity to do so.

“It was hard for me to be an international student and I’m so glad I challenged myself again and went on an ERASMUS exchange to Spain.

“The university was fantastic and the whole experience helped me realise I can achieve anything I want when I put my mind to it.”

As part of RGU’s Public Relations course, Ralica and her classmates had to complete a number of marketing and communications projects to promote businesses to local communities, including city centre coffee shop ‘Books and Beans.’

Ralica said: “We had an enormous amount of fun while filming, acting in and editing three viral videos, managing social media accounts and building a website for the business.

“We worked hard on the project for months and managed to impress the general manager and owner, as well as gain valuable industry experience.” 

Now that she has completed her studies Ralica is weighing up her career options before deciding on her next step.

She said: “I’ve gained so much confidence from my time at university and have really grown as an individual. Studying at RGU has opened my eyes to a world of possibilities for university graduates and I am ready to put my skills to good use in the communications industry.”

Posted by
Ross AndersonCommunications Officer | Health and Sport