The first in a new series of public lectures will begin with a professorial lecture by Julian Malins, Professor of Design at Gray’s School of Art, on Tuesday 8 June at 6pm.
In tough economic times, businesses are constantly being urged to generate new ideas, products and services. In his lecture, Professor Malins will explore the concept of design thinking and how to release your inner creativity in order to drive business innovation, drawing upon examples of unusual thinkers who have contributed to a philosophy based on a user-centred approach to innovation.
Professor Malins is Theme Leader for Creativity, Design and Innovation within the University’s recently launched IDEAS (Innovation, Design and Sustainability) Research Institute and Director of C4DI, the University’s Centre for Design and Innovation.
During his presentation, Professor Malins will describe the unique approach of C4DI and the work it takes with SMEs (Small and Medium-sized Enterprises), explaining the link between spacemen, tartan bananas, stealth bombers and a host of seemingly unrelated subjects!
This free lecture will take place at the Faculty of Health and Social Care, Garthdee Road at 6pm, and will be followed by light refreshments.
For more information or to register your attendance, please contact Sarah Grieve on 01224 262388 or email email@example.com.
Photo details: Steve Harrison (Scottish Enterprise) and Julian Malins prior to the Professorial Lecture.
Robert Gordon University
Tel: 01224 262388