A series of hard hitting adverts have been created by students at Robert Gordon University (RGU) to promote responsible behaviour in the city centre over the festive period.
The media students created six adverts on behalf of Police Scotland for the Aberdeen Weekend Planning Partnership to promote safety messages for the festive party season.
The student-led project, which was initiated by RGU’s Students’ Union and delivered through RGU:TV, was to create the adverts to highlight the simple steps that people can take to make sure they stay safe on their festive nights out.
The group, which consisted of students studying media and journalism at Aberdeen Business School, were given a tight deadline of just 11 days to complete the films with no budget for filming or editing.
Second year media student, Adam Johnston, who took on a co-director and co-producer role, says: “It was a tight turnaround time so we had to work fast to create the ideas before developing the storyboards so that we could work out the finer details of each video.
“Police Scotland were really supportive throughout the process and ensured we had everything we needed by putting us in touch with useful contacts to help source the props and the venues for filming.”
Each film shows a different scenario that party goers could be involved in on a night out such as their phone running out of battery, having their drink spiked or having drunken antics filmed and put online.
Corina Andrian, a second year media student who also had a co-director and co-producer role, says: “The whole experience was really exciting and different from anything that I had done before. There was a great deal of responsibility involved, delivering such an ambitious project for such an important client which was relying on our artistic vision and skills.
“The project really expanded our skills and it was a great learning experience as we constantly had to adapt and push ourselves throughout the process.
“In the end it wasn't just about creating artistic films but it was about striving to efficiently send out safety messages, change attitudes towards drinking responsibly and contributing to the community.”
“We’re delighted at the positive feedback we’ve received and at the success of the campaign which shows that our hard work has paid off,” adds Adam.
Corina adds: “We’re all so grateful at the opportunity to work on the project which no doubt will help boost our CVs and portfolios to pursue our desired careers when we graduate.”
Stevie Kearney, Student Development and Volunteering Coordinator at RGU:Union, says: “It’s quite incredible what the group has produced, especially considering the tight timescale and budget constraints. The end result looks very professional and this is a great example of how our students are more than capable of leading a successful high-profile media project."
The adverts were first screened at a special viewing at Cineworld in Union Square and have since been shared on websites and social media across the region.
Anna DuthieCommunications Officer