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Duties and Responsibilities
Carolyn McNicholas is Subject Leader Marketing and a Senior Marketing Lecturer in Communication, Marketing and Media managing the team of Marketing Lecturers. She has experience of teaching undergraduate and postgraduate marketing; international marketing, marketing communications, strategic marketing, organisational marketing, consumer behaviour and digital marketing both online and offline. She also teaches Business Creativity and has delivered marketing training to a variety of commercial organisations.
Prior to joining RGU, she worked for a multinational paint company in business to business marketing, consumer marketing and sales management roles. She also owned her own Chartered Institute of Marketing accredited college providing marketing training.
Her current research interests are in the marketing of universities especially marketing communications strategy and digital marketing. In addition to conference papers, she has had work published in the International Journal of Service and Non Profit Marketing.