Public Relations BA (Hons)

Degree in Public Relations

1. Overview

Our Public Relations degree course develops key communication, IT and media handling skills which are required in everyday business practices.

This course is accredited by the Chartered Institute of Public Relations (CIPR), the professional body for the UK public relations industry, which is a mark of the high professional standard and credibility of the course. Industry practitioners are also involved in course development to ensure that teaching reflects leading practices in business.

You will take part in challenging, real-world projects from design to delivery and evaluation, and analyse communication issues from a range of academic and practical perspectives.

2. What you will study

3. Entry requirements

SQA Higher: BBBC including English at Grade B

GCE A Level: BCC including English or Communication

Irish Leaving Certificate Higher: B2B2B2C1 including English at Grade B2

IB Diploma: 27 to include Higher Level English at Grade 5

Alternative Qualifications: Equivalent overseas qualifications, SQA, BTEC, S/NVQs and some access programmes will be considered

Degree Link Programme: Advanced entry students should apply to UCAS using code P9P2 for Communication with Public Relations.

A relevant HND from one of our partner FE Colleges may be considered for year 3 entry.

* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

English language requirements for those whose first language is not English.

4. Placements and accreditations

Placement 
During the six-week industrial placement in year 3 you will gain practical experience in an area of individual choice within the communication and public relations industries. This is an invaluable opportunity to gain practical experience and establish relationships with potential employers. Strong links exist with public, private and charitable organisations within the public relations, marketing, advertising and media fields.

Study Abroad

The course offers the opportunity to undertake an international study exchange or work placement during the first semester of year 3. This is undertaken through Erasmus (European Community Action Scheme for the Mobility of University Students). Please see page 16 for more information.

Professional Recognition
This course is recognised by the Chartered Institute of Public Relations (CIPR), which is the professional body for the UK public relations industry.

5. Student Funding

If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

Scholarships

6. Course Fees

For Academic Year 2014/2015

Scottish/EU Students

  • £1820 per academic year

Rest of UK Students

  • £5,000 per academic year

International Students

  • £10,500 per academic year

For Academic Year 2013/2014

Scottish/EU Students

  • £1820 per academic year

Rest of UK Students

  • £5,000 per academic year

International Students

  • £9,900 per academic year

For Academic Year 2012/2013

Scottish/EU Students

Full-time

  • £1,820 per academic year

Rest of UK Students

Full-time

  • £5,000 per academic year

International Students

  • £9,500 per academic year

For Academic Year 2011/2012

UK/EU Students

  • £1820 per academic year

International Students

  • £9,250 per academic year

All course fees are reviewed annually and subject to change. Published fees apply to the course's mode of delivery.

For further information see Student Finance pages

 

7. How to apply

All applications should be made through UCAS. You must apply online at www.ucas.com/students/apply.

Once you register and create your username and password you are guided through the process of applying. After submission, log in to your UCAS Track account and you can see the progress of your application, view and respond to your offers.

8. Prospects

Graduates from this course will be accomplished communicators and will be able to use a range of media effectively. These skills can be used across a range of careers in the communications industries in areas such as public relations, advertising, marketing, media, information services, public affairs, and event management, as well as managerial careers in commerce, industry or the public sector.

Back to undergraduate

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Award
BA (Hons)
UCAS Code
P210
Start date
September 2014
Course length
4 years
Mode of Attendance
Full-time
Academic school
Aberdeen Business School
Teaching locations
Garthdee
More information:
Undergraduate Admissions (01224) 262728
Accredited By
Chartered Institute of Public Relations

Undergraduate Guide


Robert Gordon University, Garthdee House, Garthdee Road, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781