Profile

Jo Royle c2
First Name: Jo
Surname: Royle
Position: Head of School of Creative and Cultural Business
Telephone: +44 (0)1224 263906
Email:
ORCID: ORCID Icon http://orcid.org/0000-0001-8596-4500

Duties and Responsibilities

Jo Royle is Head of the School of Creative and Cultural Business. The school encompasses a variety of subject areas in the creative and cultural industries including: media, journalism, fashion management, tourism, events management, hospitality, public relations, marketing and advertising. It also incorporates Information Management.

Academic Background

Creative and cultural education, media management, media strategy, electronic publishing, e-books

Publications

Laing A. and Royle J., “Bookselling online: an examination of consumer behaviour patterns”. Publishing Research Quarterly, Vol. 29, Iss.2, June 2013

Laing A. and Royle J., ‘Examining chain bookshops in the context of “third place”’, International Journal of Retail and Distribution Management, Vol. 41 Iss: 1, pp27-44, 2012

Laing, A. and Royle, J., "The Bookselling Culture and Consumer Behaviour: Marketing Strategies and Consumer Responses in UK Chain Bookstores". Book chapter in The Future of the Book in the Digital Age, Cope B. and Phillips A. (eds), Chandos Publishing, Oxford, 2008.

Royle, J. "International Co-authorship in Academic Journals: a Chinese perspective on motivators, benefits and barriers". International Journal of the Book, Vol 4, 2007.

Royle, J., Coles, L., Williams, D. and Evans, P. "Publishing Trends in International Journals: An Examination of Trends in Chinese Authorship". Scientometrics, Summer 2006.

Laing, A. and Royle, J. "The Bookselling Culture and Consumer Behaviour: Marketing Strategies and Consumer Responses in UK Chain Bookstores". International Journal of the Book, Vol 3, 2006.

Laing, A. and Royle, J., "Marketing and the Bookselling Brand". International Journal of Retail and Distribution Management, Vol.34, no. 3, March 2006.

Laing, A. and Royle, J. "Extend the Market or Maintain the Loyal Customer?". Publishing Research Quarterly, Vol.21, no.2, Summer 2005.

Royle, J.M. "Publishers' relationships on the web: an examination of how publishers' websites are causing changes in relations in the book industry". The New Review of Information Networking, 2001, Vol. 5.

Johnson, I.M. and Royle, J.M. "Education and Training for Publishing in Britain Prepares for the Information Society". Publishing Research Quarterly, Fall 2000, Vol. 16, No. 3.

Royle, J.M. and Stockdale, R. "Publishers' relationships on the web: an examination of how publishers' websites are causing changes in relations in the book industry". July 2000, funded by the British National Bibliography Research Fund, SIM Research Report 7.

Royle, J.M. and Stockdale, R. "The Use of Branding by Trade Publishers". Publishing Research Quarterly, Winter 1999/2000, Vol. 14, No. 4.

Anthoney, A , Royle, J.M. and Johnson, I.M. "The UK Publishing House - adapting to change for children's multimedia market". Electronic Library, Vol. 18, No. 4, 2000.