Profile

Tracy Pirie
Title: Mrs
First Name: Tracy
Surname: Pirie
Position: Lecturer
Telephone: +44 (0)1224 263826
Email:
Linkedin: LinkedIn Icon https://uk.linkedin.com/in/tracy-pirie-183a6a21
ORCID: ORCID Icon http://orcid.org/0000-0003-3170-7300

Duties and Responsibilities

After graduating from RGU with a BA Hons (with distinction) in Internal Marketing Management, Tracy worked at the university as a research assistant for a number of years.  She focused on a wide range of projects where she gained experience of developing research in oil and gas, but also supporting small and medium enterprises (SMEs) to engage with academia, through projects such as Women in Business and Business Skills for Growth (both funded by the European Social Fund). 

Tracy Pirie is now a lecturer in Communications, Marketing and Media.  She teaches on a range of undergraduate modules, including: Marketing, Managing in the Creative Industries, Advertising Communications, New Business Start Up in the Creative Industries and Business Creativity.  Tracy is a Fellow of the Higher Education Academy, and is involved with RGU’s Swiss partner programmes in Zurich and Lucern. Tracy is actively involved in supporting RGU’s student led Marketing Society, established in 2015.

Research Interests

Tracy’s research interests reflect her interdisciplinary background in her time at RGU and include the following themes:

  • Student Enhancement
  • Oil and Gas Health and Safety
  • Women’s Career Development in Scotland

More recently Tracy has been working alongside colleagues in developing research that focuses on marketing aspects of diversified agricultural businesses, driven by both her passion for marketing and her personal agricultural upbringing.

Publications

Journal Articles

Marcella, R., Pirie, T. and Rowlands, H. (2013). The information seeking behaviour of oil and gas industry workers in the context of health, safety and emergency response:  a discussion of the value of models of information behaviourInformation Research, 18(3). 

Conference Papers

Pirie, T., and McNicholas, C. From Placement to Academic Meltdown: a qualitative study in student experience in the transition from third year work placement back to fourth year academic study.  In: 2nd International Conference on Enhancement and Innovation in Higher Education, Scotland, 9-11 June 2015.

Eickhoff, M., Dyczkowski, T. and Pirie, T.  The Business Creativity Module (BCM) – Evaluating effects of teaching Business Creativity and EuroPreneurship in European University Networks.  In: G-Forum Conference, Germany, 7-8 November 2013.

Marcella, R., and Pirie, T. The Health and Safety Information Gap. A report on research carried out for AVEVA Solutions Ltd.  In: AVEVA, The Health and Safety information Gap Conference, Aberdeen, 1 September 2011.

Marcella, R., and Pirie, T. Tick Safety not Boxes.  Competency and Compliance in the oil and gas industry.  In: Opito Global Safety and Competence Conference, Abu Dhabi, 22 November 2011.

Marcella, R., and Pirie, T. Beyond the Barricades. The quest for global health, safety and emergency response training standards in the oil and gas industry. In: Opito Global Safety and Competence Conference, Abu Dhabi, 25 November 2010.

Research Reports

Marcella, R., Rowlands, H., and Pirie, T. (2012) Managing the Safety Chain: The Management of Workforce Safety and Competency in the Oil and Gas Industry. A report on research carried out for OPITO.

Marcella, R. and Pirie, T. (2011) The Health and Safety Information Gap. A report on research carried out for AVEVA Solutions Ltd.

Marcella, R. and Pirie, T. (2011) Tick Safety not Boxes.  Competency and Compliance in the oil and gas industry. A report on research carried out for OPITO.

Marcella, R. and Pirie, T. (2010) Beyond the barricades: the quest for global health and emergency response training standards in the oil and gas industry. A report on research carried out for OPITO.

Leslie, T., Pinnington, A., Brown, M., Connon, J., Walker, C., Stevenson, A., Bailey, M. (2007) Women's Development: A Scottish Perspective, The Robert Gordon University. A project part funded by the European Union

Brown, M., Stevenson, A., Bailey, M., Leslie, T., Pinnington, A., Connon, J., and Walker, C. (2007) Women’s Career Development and Advancement: The Role of Social Networks.  Part Funded by the European Social Fund (ESF).

Media Coverage