Profile

Title: Dr
First Name: Morag
Surname: Hamilton
Telephone: +44 (0)1224 263027
Email:

Morag Hamilton on Linkedin

Role and Responsibilities
Dr Morag Hamilton is a lecturer and Course Leader for the MSc in Fashion Management course, launched in September 2011. Her specialist areas are in marketing and brands.

She has over 30 years of teaching experience and has had a range of teaching and administrative responsibilities during that time. These include staff management, research leadership, course leadership, personal and stage tutorship and supervision of postgraduate research students. She has also represented the Faculty on a number of University committees.

Her original research interests focussed on projects involving the new product evaluation and sensory evaluation of food products. She has recently completed a PhD research project focussing on the role played by country of origin of Scottish luxury brands.

Key External/Professional Roles
She is a member of the Academy of Marketing and a fellow of the Higher Education Academy.

Publications

Journals
Doyle, S.A., Moore, C.M., Doherty, A.M. and Hamilton, M., 2008, Brand Context and Control: The Role of the Flagship Store in B&B Italia, International Journal of Retail and Distribution Management, 36 (6and 7), pp.551-563.

Physical characteristics of pig fat and their relation to fatty acid composition, (with S. J. Maw, V.R. Fowler, and A. M. Petchey), Meat Science, 2002.

Effect of husbandry and housing of pigs on the organoleptic properties of bacon, (with S. J. Maw, V.R. Fowler, and A. M. Petchey), Livestock Production Science, 2001, 68, (2-3), pp.119-130.

The consumer acceptability of some underutilised fish species,(with P D Baird, R Bennett). In: Food Acceptability (ed by D.M.H. Thomson), Elsevier Science Publishers Ltd, 1988, pp. 431-442.

A comparison of sensory attributes in beef from high and low input grassland systems, (with D Younie, and S. B Heath). In: Efficient Beef Production from Grass (ed by J. Frame), Occasional Symposium British Grassland Society, No 22, Maidenhead. 1988, pp.282-284.

The effect of chilled storage and of freezing and thawing on the consumer acceptability of Cod and Whiting,
(with R Bennett), 1986, Journal of Food Technology, 21, 311.

Hygiene and Cleaning in the Fish Industry, (with P D Baird, R Bennett), 1986, SFIA Open Tech Module.

Maintenance of Fish Quality After Landing, (with P D Baird, R Bennett), 1986, SFIA Open Tech Module.

Consumer acceptability as the basis for determining the chilled shelf lives of smoked products from thawed herring and mackerel,
(with P D Baird, R Bennett, J Smith, and K Whittle) 1985. Proceedings of IIR-IIR Commission C2 and D3, Aberdeen 191.

Consumer Preferences for nine fresh white species, (with R Bennett), Journal of Consumer Studies and Home Economics, 1984, 8, 243.

An investigation into consumer preference for nine fresh fish species and the sensory attributes which determine acceptability, (with R Bennett), Journal of Food Technology, 1983, 18, 75.

The use of techniques of Sensory Evaluation as a framework for teaching experimental method, (with R Bennett), Journal of Biological Education, 1981, 15, 270.

A comparative study of consumer preference for Blue Whiting and Whiting, before and after incorporation into products, (with R Bennett), Journal of Food Technology , 1981,16, 655.

The diffusion of salt into potatoes during boiling and consumer preferences for various final salt concentrations, (with R Bennett), Journal of Consumer Studies and Home Economics, 1981, 5, 229.

A preliminary investigation of consumer preference for white fish of different species. Journal of Consumer Studies and Home Economics, (with R Bennett), 1980, 4, 151.

The Sensory Evaluation of Food - 4 part series, Home Economics 1978-1979 (October - January).

Conference Papers
Hamilton, M. and Moore, C.M., 2007. Communication of Country-of-Origin by Scottish Premium Brands, Proceedings of 14th EIRASS Conference, San Francisco.

Hamilton, M. and Moore, C.M., 2007. Communication of Country-of-Origin by Scottish Premium Brands, Proceedings of the Thought Leaders International Conference on Brand Management, University of Birmingham, April.

Impulse shopping in convenience stores does gender make a difference? (with Bremner, P.A.M, and Mclennan, K.) In the Proceedings of 12th EIRASS Conference, 2006, Budapest.

Holistic Customer Loyalty (with V. M. Houston and P. A. M Bremner). Poster Presentation, Consumer Education and International Dimension, XIX International Consumer Studies and Home Economics Conference, 1999, Belfast.

Food Product Development: A New Challenge for Psychologists British Psychological Society, Scottish Branch Annual Conference, 1998, Crieff, Perthshire.

Current Consumer Trends ? Opportunities for New Product Development, Grampian Enterprise Conference, 1995, January.

A Consumer Study into the Acceptability of Beef from Young Bulls(with D. J. Gair, K. D. Sinclair, and O.MacPherson), British Society of Animal Production, 1992.

The Consumer Acceptability of Some Underutilised Fish Species (with R Bennett and P D Baird). SCI Symposium on Food Acceptability, 1987, University of Reading.

The Effect of Field Efficiency and Meat Quality of Slaughtering Cattle at Varying Levels of Fatness (with T Thomas, M Kay, and D Fisher). Poster Presentation: The British Grassland Society and The British Society of Animal Production Conference, 1987, Peebles.

The Effect of Breed and Fatness on the Efficiency and Meat Quality of Beef Cattle (with C Hankey and M Kay). Poster Presentation: The British Grassland Society and The British Society of Animal Production Conference, 1987, Peebles.

The Modern Consumer ? The Move to Convenience, MLC Conference, 1986, Aberdeen.

Investigations into Factors Influencing the Consumer Acceptability of White Fish (with R Bennett). Home Economics Research Conference, 1983, Cardiff University

A Comparison of the Acceptability of Salt and of a Salt Substitute (with R Bennett). Home Economics Research Conference, 1983, Cardiff University.

Using Taste Panels to Teach Methodology. Home Economics Research Conference, 1981, Sheffield Polytechnic.

Sensory Evaluation of Fish Species. Home Economics Research Conference, 1979, City of Manchester College.

Consultancy

Product Development projects for:
Highland Cuisine Inverurie, Strathbogie Bakery Huntly, Harlaw Fruit Inverurie, Clipper Seafoods Aberdeen, North Sea Foods Aberdeen, North East Farmers Up Country Oat Flakes.

Product Promotion projects for:
British Gas, Farmfoods Ltd Aberdeen, Halls of Broxburn, Grampian Country Chickens Aberdeen, Grampian Pig Producers Huntly.

Product Evaluation (Sensory Analysis) projects for:
Torry Research Station Aberdeen, Scottish Agriculture College, Aberdeen University and the Rowett Research Institute, Aberdeen (involved in several major research projects on eating quality of Beef, Pork and Chicken).
Alex Ross (Fishmerchants) Ltd, Bickiepegs Ltd, D B Marshall, (a series of poultry breeding/eating quality trails), Mackies Quality Farmfoods, Bell Bakers Ltd, Aberdeen Milk Services, Tesco plc Cheshunt, Cordah Environmental Management Consultants, McIntosh of Dyce, Grampian Country Food Group, Macphie of Glenbervie, Deans of Huntly, The Game Factory, Howegarden, Quaker Oats, Roche Products Ltd, Allarburn Farm Dairies.