Barbara Diack
First Name: Barbara
Surname: Diack
Position: Lecturer
Telephone: +44 (0)1224 263023
Linkedin: LinkedIn Icon

Duties and Responsibilities

Barbara is a lecturer in  Fashion Management, currently teaching  within the department of Communication, Marketing and Media. She is a specialist in the area of textiles and clothing, acting as a consultant to Consumer Protection, Trading Standard Departments and various Scottish  companies. The main areas of teaching are in Fashion Buying and Forecasting, The Fashion Business which primarily deals with the evolution of Fashion in the 20th century, Store Design and Visual Merchandising and Fashion Construction and Technology. Teaching on both the undergraduate BA( Hons) Fashion Management degree and also on the MSc in Fashion Management. She is module co-ordinator for a variety of both undergraduate and post graduate modules within these courses.   She is also  Head of year for Stage 1 of the undergraduate Fashion Management degree.

Academic Background

Barbara has taught  on a variety of areas related to textiles, clothing construction  and technology, fashion buying, forecasting and merchandising, store design, and visual merchandising over her many years within RGU.  Much of which is based on her previous commercial and marketing  experience working within industry and linked with her own academic background of textile  design and technology.

Research Interests

Fashion Buying and Merchandising, Fashion Evolution, Store Design, Layout and Visual Merchandising, Fashion Retailing, Fashion Forecasting, Fashion Marketing, Textile Technology.

Professional Memberships

Associate of the Textile Institute

Associate of the Higher Education Academy

External / Professional Roles

External Examiner with the London College of Fashion in Fashion Buying.

Training Agency-funded Local Development Programmes with special reference to training in the textile industry

Consultancy work carried out for the Scottish Consumer Protection Departments and Norwich Trading Standards Departments as well as various retailers and individuals

Research and consultancy work undertaken with colleagues from the School of Hotel, Tourism and Retail Management for various companies through a Retex project

Various initiatives through CREDO dealing mainly with the sourcing of merchandise and also store design for several local companies.

Preliminary work carried out for a local textile manufacturer towards a KTP award.


Paper published in Journal of Fashion Marketing and Management, Vol.7 No.2, 2003 Titled “The purchase of children’s clothing – who has the upper hand “