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Duties and Responsibilities
Barbara is a lecturer in Fashion Management, currently teaching within the department of Communication, Marketing and Media. She is a specialist in the area of textiles and clothing, acting as a consultant to Consumer Protection, Trading Standard Departments and various Scottish companies. The main areas of teaching are in Fashion Buying and Forecasting, The Fashion Business which primarily deals with the evolution of Fashion in the 20th century, Store Design and Visual Merchandising and Fashion Construction and Technology. Teaching on both the undergraduate BA( Hons) Fashion Management degree and also on the MSc in Fashion Management. She is module co-ordinator for a variety of both undergraduate and post graduate modules within these courses. She is also Head of year for Stage 1 of the undergraduate Fashion Management degree.
Barbara has taught on a variety of areas related to textiles, clothing construction and technology, fashion buying, forecasting and merchandising, store design, and visual merchandising over her many years within RGU. Much of which is based on her previous commercial and marketing experience working within industry and linked with her own academic background of textile design and technology.
Fashion Buying and Merchandising, Fashion Evolution, Store Design, Layout and Visual Merchandising, Fashion Retailing, Fashion Forecasting, Fashion Marketing, Textile Technology.
Associate of the Textile Institute
Associate of the Higher Education Academy
External / Professional Roles
External Examiner with the London College of Fashion in Fashion Buying.
Training Agency-funded Local Development Programmes with special reference to training in the textile industry
Consultancy work carried out for the Scottish Consumer Protection Departments and Norwich Trading Standards Departments as well as various retailers and individuals
Research and consultancy work undertaken with colleagues from the School of Hotel, Tourism and Retail Management for various companies through a Retex project
Various initiatives through CREDO dealing mainly with the sourcing of merchandise and also store design for several local companies.
Preliminary work carried out for a local textile manufacturer towards a KTP award.
Paper published in Journal of Fashion Marketing and Management, Vol.7 No.2, 2003 Titled “The purchase of children’s clothing – who has the upper hand “