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Duties and Responsibilities
Dr Neil Connon is a senior lecturer in Marketing & Director of International Academic Collaborations: he teaches Ethics, Technology & International Business
Neil is a member of the team at the Scottish Centre of Tourism (SCoT) and also Moderator for Swiss programmes in Zurich and Lucerne.
PhD in Technology, B2B SMEs
Neil is a member of the Business & Enterprise theme research group within the ABS Research Institute. His research interests are in:
- Use of technology in retail
- Use of technology in travel agents
- Technology acceptance model
- Technology acceptance in Business to Business transactions
- Technology acceptance for small, medium enterprises
- Use of technology in teaching.
KTP with Aberdeen & Grampian Chamber of Commerce, commencing February 2011.
Connon, N., 2010 'Barriers to Adoption of Internet Procurement by SME Retailers' [European Institute for Retailing and Services Studies (EIRASS) Conference, Istanbul, July 2010].
Connon, N., 2010 'Internet retail: The development, growth and future of online shopping', Aberdeen Business Journal, 2010.
Connon, N., 2008 'The UTAUT Model In The Case Of Internet Procurement By SME Retailers', [The Academy of Marketing Conference, Aberdeen, Scotland, July 2008].
Connon, N., 2008 Improving postal questionnaire response rates, The Marketing Review, Volume 8, Number 2, Summer 2008, pp. 113-125.
Connon, N., Thyne, M. and Deans, K., 2007. 'Corporate travel procurement: the client/agent relationship', Journal of Customer Behaviour, Volume 6, Number 1, March 2007 , pp. 93-108(16).
Connon, N and Thyne, M. 2004 'Serving the business travel client in an online environment'.
[European Institute for Retailing and Services Studies (EIRASS) Conference, Prague, July 2004].
Forbes, E, Connon N. and Turnbull A. 2004 'A critical analysis of current promotional strategies undertaken by golf clubs in the Grampian region of Scotland.'
[Paper presented at the 2004 Academy of Marketing Annual Conference, University of Gloucestershire].
Connon, N. and Thyne, M. 2002. An analysis of the impact that the Internet may have on business travel procurement,
[European Institute for Retailing and Services Studies (EIRASS) Conference, Heidelberg, August 2002].