The Fashion Management course equips you for a career in key head office roles from Fashion Buying and Product Development, to Styling and Fashion Media.

Our mix of business, creativity and employability skills offers the best possible preparation for your future Fashion Management career.

The course includes a 6 – 12 month placement opportunity providing you with the opportunity to put theory into practice either locally or internationally.  You will collaborate with our Photography, Events Management, Public Relations and Fashion/Textile design students, as well as taking part in live client projects. 

Our assessments are structured to simulate real-life industry tasks, such as creating blog posts,  developing a glossy fashion magazine and social media campaigns, giving presentations, writing reports, analysing data and delivering multi-component project portfolios, gaining valuable experience in a variety of digital platforms.  You will be offered the opportunity to attend events such as The Clothes Show Live or London Fashion Weekend, providing you with a real insight into the increasingly important events side of the fashion industry.

Award

BA (Hons)

UCAS Code

WN22

Course Dates

September
January (For international fee paying students only)

Course Length

4 years

Mode of Attendance

Full-time

Overview

Year 1

You will be introduced to Management and Marketing subjects, explore fashion design concepts, garment construction, fashion retail and how the fashion business operates. You will also gain practical experience of using various digital imaging applications, create exhibitions and window displays.

Year 2

Fashion communication skills are built through the creation of a fashion magazine, writing articles, producing product pages and organising fashion shoots.  Advertising Communication, Public Relations, Consumer Behaviour and the logistics of the global, omni-channel fashion industry are explored.

Year 3

You can complete a 6-week, 12-week or year long period of work experience. Modules taught include the theories of successful Brand Management, Financial Merchandising, Ethics and Events Management, while you gain valuable digital skills creating a digital fashion event.

Year 4

Option choices allow you to tailor the final year towards Marketing, Media or Fashion Buying. You will undertake your own research project, which can be written or include a practical element. Subjects taught include fashion buying and global fashion strategy.


Modules

Modules and delivery order may change for operational purposes.

The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information. 

Full-time

Year 1 -- Semester 1
  • Marketing
  • The Fashion Business
  • Fashion Design Concepts and Communication
    Semester 2
  • Fashion Construction And Technology
  • Managing In The Creative Industries
  • Fashion Retail And Store Design
  • Year 2 -- Semester 1
    Route A - Foreign University Study/Taught
  • Study Abroad 1
  • Study Abroad 2
  • Study Abroad 3
  • Study Abroad 4
    Route B - RGU Taught Route
  • Advertising Communication
  • Omni-Channel Fashion
  • Fashion Communication
    Route C - Taught/Foreign University Study
  • Advertising Communication
  • Omni-Channel Fashion
  • Fashion Communication
  • Semester 2
    Route A - Foreign University Study/Taught
  • Public Relations
  • Design For Client
  • Consumer Behaviour
    Route B - RGU Taught Route
  • Public Relations
  • Design For Client
  • Consumer Behaviour
    Route C - Taught/Foreign University Study
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
  • Year 3 -- Semester 1
    Route A - Year-long Placement route
  • Professional Practice (Year long)
    Route B - Semester 1 taught route - Semester 2 taught route - Option 1
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
    Route C - Semester 1 taught route - Semester 2 taught route - Option 2
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
    Route D - Semester 1 taught route - Semester 2 placement route - Option 1
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
    Route E - Semester 1 taught route - Semester 2 placement route - Option 2
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
    Route F - Semester 1 taught route - Semester 2 placement route - Option 3
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
    Route G - Semester 1 taught route - Semester 2 placement route - Option 4
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
    Route H - Semester 1 Study Abroad route - Semester 2 placement route - Option 1
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
    Route I - Semester 1 Study Abroad route - Semester 2 placement route - Option 2
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
    Route J - Semester 1 Study Abroad route - Semester 2 placement route - Option 3
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
    Route K - Semester 1 Study Abroad route - Semester 2 placement route - Option 4
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
    Route L - Semester 1 Study Abroad route - Semester 2 taught route - Option 1
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
    Route M - Semester 1 Study Abroad route - Semester 2 taught route - Option 2
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
    Route N - Semester 1 taught route - Semester 2 Study Abroad route
  • Events Management
  • Ethics and the Consumer
  • Fashion Branding
  • Financial Merchandising For Fashion
  • Semester 2
    Route A - Year-long Placement route
  • Professional Practice (Year long)
    Route B - Semester 1 taught route - Semester 2 taught route - Option 1
  • Business Start Up In The Creative Industries
  • Creative Industries Theory And Practice
    Route C - Semester 1 taught route - Semester 2 taught route - Option 2
  • Digital Fashion Event
  • Creative Industries Theory And Practice
    Route D - Semester 1 taught route - Semester 2 placement route - Option 1
  • Professional Practice (12 week)
    Route E - Semester 1 taught route - Semester 2 placement route - Option 2
  • Professional Practice (6 week)
  • Creative Industries Theory And Practice
    Route F - Semester 1 taught route - Semester 2 placement route - Option 3
  • Digital Fashion Event
  • Professional Practice (6 week)
    Route G - Semester 1 taught route - Semester 2 placement route - Option 4
  • Business Start Up In The Creative Industries
  • Professional Practice (6 week)
    Route H - Semester 1 Study Abroad route - Semester 2 placement route - Option 1
  • Professional Practice (12 week)
    Route I - Semester 1 Study Abroad route - Semester 2 placement route - Option 2
  • Professional Practice (6 week)
  • Creative Industries Theory And Practice
    Route J - Semester 1 Study Abroad route - Semester 2 placement route - Option 3
  • Digital Fashion Event
  • Professional Practice (6 week)
    Route K - Semester 1 Study Abroad route - Semester 2 placement route - Option 4
  • Business Start Up In The Creative Industries
  • Professional Practice (6 week)
    Route L - Semester 1 taught route - Semester 2 Study Abroad route
  • Business Start Up In The Creative Industries
  • Creative Industries Theory And Practice
    Route M - Semester 1 Study Abroad route - Semester 2 taught route - Option 2
  • Creative Industries Theory And Practice
  • Digital Fashion Event
    Route N - Semester 1 taught route - Semester 2 Study Abroad route
  • Study Abroad 8
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
    Year 4 -- Semester 1
  • Fashion Project
  • Research Methods
  • Global Fashion Strategy
    Choose 1 option module from the following group:
  • Postmodern Culture
  • Celebrity Culture
  • Consumer Psychology
    Semester 2
  • Fashion Buying and Forecasting
  • Research Project
    Choose 1 option module from the following group:
  • Business Creativity
  • International Marketing
  • Women And The Media
  • Digital Business
  • You will study three or four modules each semester. Teaching for each module may involve one or two hour long lectures to the whole group, one or two hour long tutorials, or two hour computer labs to smaller groups.  Tutorials and computer labs allow students to practice and experience the concepts and theories presented during lectures, and are an opportunity to work more closely with both the lecturer and your classmates. Fashion is an industry that relies on strong teamwork and communication skills, so many of the class tasks focus on those, as well as presentation skills.

    Year 4 activity summary

    Lectures

    • 50 students per group
    • Four hours per week

    Tutorial

    • 25 students per group  
    • 3-6 (approx) hours per week

    Project Supervision        

    • 10 students per group  
    • One hour per week (stage four only)

    Demonstration

    • 25 students per group

    Practical class or workshop

    • 25 students per group  
    • Two hours per week

    Supervised time in studio / workshop   

    • 25 students per group  
    • Two hours per week

    Independent study summary

    Beyond scheduled class time, you are expected to read widely from the provided reading lists, conduct research and meet with your peers to undertake allocated group work, complete tutorial assignments and work on assessments. Together, the scheduled teaching activities and the student’s independent study should equate to approximately 40 hours per week.

    Staff delivering this course

    The Fashion Management teaching team all have relevant industry backgrounds, having worked in a variety of roles such as fashion design and garment development, visual merchandising, fabric design, marketing and events management. 

    All staff also have teaching qualifications, including fellowship of the Higher Education Academy, recognising their practice, impact and leadership in teaching and learning. Subject experts across the School of Creative and Cultural Business teach general modules, such as Marketing, Consumer Behaviour and Public Relations, providing students with a unique mix of business and management skills in addition to the fashion industry expertise. Support is also available from technicians.

    Facilities

    • Digital Suite
    • Fashion Place
    • Photography studio and equipment, video cameras and film editing software

    How you are assessed

    Typically students are assessed each semester:

    • Two written Exams each averaging two hours, usually one exam per semester, but not in every semester
    • Project Outputs, usually one or two per semester, involving a portfolio of written and visual tasks
    • Report, usually one or two per semester
    • Oral Assessment, usually one or two per semester, in the form of individual or group presentations
    • Dissertation       
    • Practical skills assessment, usually one or two per semester, in the form of visual displays, exhibition content and digital presentations

    Feedback

    We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

    Academic Support

    The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

    Study Skills Support

    The Study Support Team provides training and support to all students in:

    • Academic writing
    • Study skills (note taking, exam techniques, time management, presentation)
    • Maths and statistics
    • English language
    • Information technology support

    More on Study Skills

    SQA Higher: ABBB

    GCE A Level: BBC

    Irish Leaving Certificate Higher: H2H2H2H3

    IB Diploma: 29

    Alternative Qualifications: We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

    Applicants from Partner Colleges: A relevant HND from one of our partner colleges will be considered for entry into Year 3. Find out more about Degree Link.

    Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

    International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

    English Language

    Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

    We accept a variety of in-country and secure English language tests, find out more:

    English Language requirements

    * All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.

    6-week, 12-week or year-long optional paid or unpaid placements are offered.

    You can access our Placement Office, where a dedicated course contact will assist you in sourcing and validating suitable placements, locally, nationally and internationally. Many also choose to source their own placement and support for this is offered by the Careers Office, who provide sessions on how to create and update CVs, speculative applications, covering letters, creative CVs and interview skills.

    Students undertake placements in a wide variety of roles such as Fashion PR, Head Office Marketing and Social Media Management, Retail Management, Visual Display and in Fashion Media publications. A taught route is also available.

    Study Abroad

    In years 2 and 3, there may be opportunities to study with partner institutions in Europe as part of the Erasmus Programme. 

    If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

    Students from other parts of the UK should visit the appropriate website:

    Scholarships

    For Academic Year 2017/2018

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £12,000 per academic year

    For Academic Year 2016/2017

    Scottish/EU Students

    • £1820 per academic year
    • £910 for a full year placement

    Rest of UK Students

    • £5,000 per academic year
    • £2,500 for a full year placement

    International Students

    • £11,400 per academic year
    • £1,000 for a full year placement

    For Academic Year 2015/2016

    Scottish/EU Students

    • £1820 per academic year
    • £910 for a full year placement

    Rest of UK Students

    • £5,000 per academic year
    • £2,500 for a full year placement

    International Students

    • £11,000 per academic year
    • £1,000 for a full year placement

    For Academic Year 2014/2015

    Scottish/EU Students

    • £1820 per academic year
    • £910 for a full year placement

    Rest of UK Students

    • £5,000 per academic year
    • £2,500 for a full year placement

    International Students

    • £10,500 per academic year
    • £1,000 for a full year placement

    For Academic Year 2013/2014

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £9,900 per academic year

    For Academic Year 2012/2013

    Scottish/EU Students

    Full-time

    • £1,820 per academic year

    Rest of UK Students

    Full-time

    • £5,000 per academic year

    International Students

    • £9,500 per academic year

    For Academic Year 2011/2012

    UK/EU Students

    • £1820 per academic year

    International Students

    • £9,250 per academic year

    Disclaimer

    Course fees are reviewed periodically and so are subject to change for new applicants. All tuition fees are fixed for the duration of a course at the rate confirmed in your offer letter. You will also be liable to pay a graduation fee of £40 before receiving a University award.

    For further information see Student Finance pages

     

    September Start

    Scottish, EU and Rest of UK applicants

    You must apply online at www.ucas.com/students/apply.

    It is important that you keep track of your application process using the UCAS website, as it will update you on whether you have been offered a place from the University. It is also where you should respond to offers and receive confirmation of your place within your chosen course, rather than contacting the institution in the first instance.

    International applicants

    You have the option of applying either via UCAS or direct using our application form.

    January Start (for international fee paying students only)

    If you have missed the September start deadline or are required to complete an English language module you will have an opportunity to start the course in January through ICRGU.

    Find out more

    Terms and Conditions of Admissions

    The Terms and Conditions of Admission describe to applicants holding an offer of a place to study at RGU, the principal rights, duties and obligations of both the applicant and the University prior to enrolling on a course of study.

    Terms and Conditions of Admissions (PDF 142KB)

    Potential careers include fashion marketing, merchandising, fashion buying, retail management, product sourcing, fashion journalism, brand management, product development, product planning, events management and public relations. You will also be equipped to set up your own fashion business based on the skills you acquire from the programme.

    The following course-related costs are not included in the course fees: 

    Other Fees and Charges

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    “I like how parts of the coursework relates to real experience in fashion such as magazine production and Photoshop.”

    Gillian Leslie Fashion Management BA (Hons)

    “I like how versatile the course is and I love the modules that are very practical such as Fashion Communication.”

    Katy Williams Fashion Management BA (Hons)

    “Coming from a different country, I like how friendly and helpful everyone is. I also enjoy the variety of course activities and the practical approach to the modules.”

    Aimilia Leontara Fashion Management BA (Hons)