Communication, Marketing & Media
The Department of Communication, Marketing and Media provides the in-depth knowledge and practical application skills that are required in today's communication, marketing and media fields.
Courses - The department offers a choice of Marketing, Communications, Journalism, Tourism, Hospitality, Fashion and Media degrees. Our courses provide the relevant knowledge and skillsets required in the sector. They are developed in conjunction with organisations to address the needs of industry and to prepare students for a career in their chosen field.
Graduate employment success rates are good - as The Sunday Times University Guide noted, "a degree from Robert Gordon University is as near to a guarantee of a job as you can get" and we have been rated "Top university in the UK for graduate employment” (HESA, 2014). Our courses are ranked within the top universities by the Complete University Guide.
Gain a CIM accredited marketing masters degree relevant for today’s dynamic marketing industry.
Our Events Management degree offers experience in planning, organising, marketing and delivering events with essential management skills.
“The Events Management degree is excellent preparation for students with the ambition, drive and determination to become part of a dynamic and growing industry.”
Shona Byrne Head of Sales and Marketing, Aberdeen Performing Arts
Communication & Marketing Degrees
Our Communication, Fashion, Media, Journalism, Tourism and Marketing degrees are highly creative with a strong vocational focus built on established links with industry.
Our courses are ranked within the top universities by the Complete University Guide.
- Events Management – BA (Hons)
- Fashion Management - BA (Hons)
- International Hospitality Management - BA (Hons)
- International Tourism Management - BA (Hons)
- Journalism - BA (Hons)
- Management with Marketing - BA (Hons)
- Media - BA (Hons)
- Public Relations - BA(Hons)
- Digital Marketing - MSc
- Fashion Management - MSc
- Corporate Communication and Public Affairs - MSc
- International Marketing Management - MSc
- International Tourism and Hospitality Management - MSc
- Journalism - MSc
Our courses are recognised or accredited by professional bodies including:
- Broadcast Journalism Training Council
- The Chartered Institute of Marketing
- The Chartered Institute for Public Relations
- The National Council for the Training of Journalists
- The Tourism Society
Industry links - our strong links within industry, the public sector and professional bodies ensures our courses are practical, highly relevant and underpinned by applied research
Placements - many of these courses are accredited or recognised by the professional bodies and provide a qualification which enhance the opportunities available to you in your career.
Staff are involved in research across communication, marketing and media themes and these interests are reflected in the design of our courses.
Areas in which we would wish to encourage PhD applications
Communication and Media
- Media discourses
- Audiences and fan culture
- Media representation
- Bookshops as spaces of culture, consumption and self-presentation
- Third place/Restorative servicescapes
- Consumption spaces
- Gender and social media
- Women and media
- Media history
- Critical Aspects of Organizational Communication (Critical Discourse Analysis, Critical Management Studies)
- Intercultural Communication
- Postmodern Cultural and Media Theory
- Political communication
- Export information use and export decision-making
- Market orientation (quantitative measurement only)
- Organisational knowledge and learning
- Customer-based brand equity
- Digital Consumer behavior, especially use of search engines
- Digital Analytics
- Online reputation management
- Online privacy
- Consumer behaviour/consumer socialisation (in particular gift-giving to children)
- Retail internationalisation - i.e. adaptation or non-adaptation of operations/formats
- Consumer Identity
- Social Identity
- Experiential Consumption
- Consumption of Place
- Experiential Value
- Event and Festival Consumption
- Events as a Strategy for Growth for SMEs
- International Business of Higher Education
- Technology Acceptance
- Entrepreneurship in the Creative Industries
- Knowledge Exchange - Collaboration between SMEs and Academia
- New technology and the creative industries
Research Support and Funding received
Staff of the department have gained research funding from a variety of public and corporate sources such as The Arts and Humanities Research Council; Elsevier Science; and TOTAL UK.
For further information contact our Research Co-ordinator:
Our staff have a wide range of knowledge and academic expertise combined with professional experience in their fields. Teaching is across two main areas - Communication & Media and Marketing.
Head of Department
Jo Royle is Head of Department for Communication, Marketing and Media. The Department encompasses a variety of subject areas in the creative and cultural industries including: media, journalism, fashion management, tourism, events management, hospitality, public relations, marketing and advertising.
Dr Halsall is a Reader and the Research Coordinator in Communication for the Department of Communication, Marketing and Media Research.
Sally Berrisford is Lecturer in the Department of Communication, Marketing and Media.
Pauline Bremner is Lecturer in the Department of Communication, Marketing and Media.
Tim Conner is a Lecturer in the Communication, Marketing and Media department.
Dr Neil Connon is a Senior Lecturer in Marketing. His research interests include the use of technology in retail and technology acceptance in small and medium businesses
Isabella Crawford is a Lecturer in the Department of Communication, Marketing and Media.
Karen Cross is a senior lecturer in the Department of Communication, Marketing and Media.
Barbara Diack is Lecturer in the Department of Communication, Marketing and Media and teaches in the area of fashion.
Nicola Furrie is Lecturer in the Department of Communication, Marketing and Media and teaches the undergraduate modules in Communication Industries, Technology and Culture and Political Communication.
Isabel Grant is a Senior Lecturer in the Department of Communication, Marketing and Media and Course Leader for the full-time MBA.
Sarah Harper is a Lecturer in the Department of Communication, Marketing and Media.
Rachael is a lecturer in Events Management within the Department of Communication, Marketing and Media.
Dr Gemma Kearney is a Lecturer in the Department of Communications, Marketing and Media and Module Co-ordinator for undergraduate modules in Management Practice and Event Tourism.
Jack Keenan is a Senior Lecturer in the department of Communications, Marketing and Media where he is the Course Leader for MSc Digital Marketing and also a Learning Enhancement Coordinator.
Dr Simone Kurtzke is a lecturer in the Department of Communication, Marketing and Media and her main areas of teaching and research are digital and social media marketing.
Dr Audrey Laing is a Research Assistant in the Research Institute for Management, Governance and Society (IMaGeS).
Craig is a lecturer in Tourism, Events and Hospitality as well as being Course leader for MSc International Tourism & Hospitality Management.
John Linklater is a Lecturer in the Department of Communications, Marketing and Media.
Madeleine teaches fashion management within the department of Communication, Marketing and Media at Aberdeen Business School.
Andrew Martin is a Senior Lecturer in Marketing and Director of the Scottish Centre of Tourism (SCoT). His research interests are in general tourism issues, such as hotel & hospitality impacts on the economy.
Aaron McIntosh is a lecturer in the Department of Communication, Marketing and Media.
Carolyn McNicholas is a Lecturer in the Department of Communication, Marketing and Media and teaches in the areas of marketing, organisational marketing, consumer behaviour, international marketing, marketing communications and e-marketing.
Sarah Pedersen is a Professor in the Department of Communication, Marketing and Media. Her interests are in Computer-mediated Communication; Women’s use of Media and the History of Publishing.
Tracy Pirie is a Research Assistant in the Department of Communication, Marketing and Media.
Elliot Pirie is a lecturer in the Department of Communication, Marketing and Media.
Jill Smith is Lecturer in the Communication, Marketing and Media department and teaches in the areas of Food & Beverage.
Dr Fiona Smith is a Lecturer in the Department of Communication, Media and Marketing. Her research interests include the Role of the Media in the Construction of Memory and Postmodern Theory.
Jean Sutherland is a Lecturer in Marketing in the Communication, Marketing and Media department.
Andrew Turnbull is a Senior Lecturer at Aberdeen Business School. His research interests are in Tourism Marketing, Marketing and Entrepreneurship Education and Retail marketing.