Overview

The Department of Communication, Marketing and Media provides the in-depth knowledge and practical application skills that are required in today's communication, marketing and media fields.

RGU Communication Marketing and Media Degrees

Courses - The department offers a choice of Marketing, Communications, Journalism, Tourism, Hospitality, Fashion and Media degrees. Our courses provide the relevant knowledge and skillsets required in the sector. They are developed in conjunction with organisations to address the needs of industry and to prepare students for a career in their chosen field.

Graduate employment success rates are good - as The Sunday Times University Guide noted, "a degree from Robert Gordon University is as near to a guarantee of a job as you can get" and we have been rated "Top university in the UK for graduate employment” (HESA, 2014). Our courses are ranked within the top universities by the Complete University Guide.


  • MSc Marketing Degree - MSc International Marketing Management

    Gain a CIM accredited marketing masters degree relevant for today’s dynamic marketing industry.

  • Events Management Degree BA (Hons)

    Our Events Management degree offers experience in planning, organising, marketing and delivering events with essential management skills.

  • “The Events Management degree is excellent preparation for students with the ambition, drive and determination to become part of a dynamic and growing industry.”

    Shona Byrne Head of Sales and Marketing, Aberdeen Performing Arts

    Communication & Marketing Degrees

    Our Communication, Fashion, Media, Journalism, Tourism and Marketing degrees are highly creative with a strong vocational focus built on established links with industry.

    Our courses are ranked within the top universities by the Complete University Guide.

    Undergraduate Courses

    Postgraduate Courses

    Accreditations

    Our courses are recognised or accredited by professional bodies including:

    Industry links - our strong links within industry, the public sector and professional bodies ensures our courses are practical, highly relevant and underpinned by applied research

    Placements - many of these courses are accredited or recognised by the professional bodies and provide a qualification which enhance the opportunities available to you in your career.

    Research

    Staff are involved in research across communication, marketing and media themes and these interests are reflected in the design of our courses.

    Areas in which we would wish to encourage PhD applications

    Communication and Media

    • Media discourses
    • Audiences and fan culture
    • Media representation
    • Bookshops as spaces of culture, consumption and self-presentation
    • Third place/Restorative servicescapes
    • Consumption spaces
    • Gender and social media
    • Women and media
    • Media history
    • Critical Aspects of Organizational Communication (Critical Discourse Analysis, Critical Management Studies)
    • Intercultural Communication
    • Postmodern Cultural and Media Theory
    • Political communication

    Marketing

    • Export information use and export decision-making
    • Market orientation (quantitative measurement only)
    • Organisational knowledge and learning
    • Customer-based brand equity
    • Digital Consumer behavior, especially use of search engines
    • Digital Analytics
    • Online reputation management
    • Online privacy
    • Consumer behaviour/consumer socialisation  (in particular gift-giving to children)
    • Retail internationalisation - i.e. adaptation or non-adaptation of operations/formats
    • Consumer Identity
    • Social Identity
    • Experiential Consumption
    • Consumption of Place
    • Experiential Value

    Events

    • Event and Festival Consumption
    • Events as a Strategy for Growth for SMEs  

    Creative Business

    • International Business of Higher Education
    • Technology Acceptance
    • Entrepreneurship in the Creative Industries 
    • Knowledge Exchange - Collaboration between SMEs and Academia
    • New technology and the creative industries

    Research Support and Funding received
    Staff of the department have gained research funding from a variety of public and corporate sources such as The Arts and Humanities Research Council; Elsevier Science; and TOTAL UK.

    Research Contacts

    For further information contact our Research Co-ordinator:

    Dr Robert Halsall
    Tel: 01224 263819 
    Email: r.halsall@rgu.ac.uk 

    Staff

    Our staff have a wide range of knowledge and academic expertise combined with professional experience in their fields. Teaching is across two main areas - Communication & Media and Marketing.

    Head of Department

  • Jo Royle

    Jo Royle c2

    Jo Royle is Head of Department for Communication, Marketing and Media. The Department encompasses a variety of subject areas in the creative and cultural industries including: media, journalism, fashion management, tourism, events management, hospitality, public relations, marketing and advertising.  

  • Research Co-ordinator

  • Robert Halsall

    Robert Halsall

    Dr Halsall is a Reader and the Research Coordinator in Communication for the Department of Communication, Marketing and Media Research.  

  • Academic Staff

  • Sally Berrisford

    Sally Berrisford

    Sally Berrisford is Lecturer in the Department of Communication, Marketing and Media.  

  • Pauline Bremner

    Pauline Bremner

    Pauline Bremner is Lecturer in the Department of Communication, Marketing and Media.  

  • Tim Conner

    Tim Conner

    Tim Conner is a Lecturer in the Communication, Marketing and Media department.  

  • Neil Connon

    Neil Connon

    Dr Neil Connon is a Senior Lecturer in Marketing. His research interests include the use of technology in retail and technology acceptance in small and medium businesses  

  • Isabella Crawford

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    Isabella Crawford is a Lecturer in the Department of Communication, Marketing and Media.  

  • Karen Cross

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    Karen Cross is a senior lecturer in the Department of Communication, Marketing and Media.  

  • Barbara Diack

    Barbara Diack

    Barbara Diack is Lecturer in the Department of Communication, Marketing and Media and teaches in the area of fashion.  

  • Nicola Furrie

    Nicola Furrie

    Nicola Furrie is Lecturer in the Department of Communication, Marketing and Media and teaches the undergraduate modules in Communication Industries, Technology and Culture and Political Communication.  

  • Isabel Grant

    Isabel Grant

    Isabel Grant is a Senior Lecturer in the Department of Communication, Marketing and Media and Course Leader for the full-time MBA.  

  • Sarah Harper

    Sarah Harper

    Sarah Harper is a Lecturer in the Department of Communication, Marketing and Media.  

  • Rachael Hayward

    Rachael Hayward

    Rachael is a lecturer in Events Management within the Department of Communication, Marketing and Media.  

  • Gemma Kearney

    Gemma Kearney

    Dr Gemma Kearney is a Lecturer in the Department of Communications, Marketing and Media and Module Co-ordinator for undergraduate modules in Management Practice and Event Tourism.  

  • Jack Keenan

    Jack Keenan DX

    Jack Keenan is a Senior Lecturer in the department of Communications, Marketing and Media where he is the Course Leader for MSc Digital Marketing and also a Learning Enhancement Coordinator.  

  • Simone Kurtzke

    Simone Kurtzke

    Dr Simone Kurtzke is a lecturer in the Department of Communication, Marketing and Media and her main areas of teaching and research are digital and social media marketing.  

  • Audrey Laing

    Audrey Laing

    Dr Audrey Laing is a Research Assistant in the Research Institute for Management, Governance and Society (IMaGeS).  

  • Craig Leith

    Craig Leith

    Craig is a lecturer in Tourism, Events and Hospitality as well as being Course leader for MSc International Tourism & Hospitality Management.  

  • John Linklater

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    John Linklater is a Lecturer in the Department of Communications, Marketing and Media.  

  • Madeleine Marcella

    Madeleine Marcella

    Madeleine teaches fashion management within the department of Communication, Marketing and Media at Aberdeen Business School.  

  • Andrew Martin

    Andrew Martin

    Andrew Martin is a Senior Lecturer in Marketing and Director of the Scottish Centre of Tourism (SCoT). His research interests are in general tourism issues, such as hotel & hospitality impacts on the economy.  

  • Aaron McIntosh

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    Aaron McIntosh is a lecturer in the Department of Communication, Marketing and Media.  

  • Carolyn McNicholas

    Carolyn McNicholas

    Carolyn McNicholas is a Lecturer in the Department of Communication, Marketing and Media and teaches in the areas of marketing, organisational marketing, consumer behaviour, international marketing, marketing communications and e-marketing.  

  • Sarah Pedersen

    Dr Sarah Pedersen

    Sarah Pedersen is a Professor in the Department of Communication, Marketing and Media. Her interests are in Computer-mediated Communication; Women’s use of Media and the History of Publishing.  

  • Tracy Pirie

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    Tracy Pirie is a Research Assistant in the Department of Communication, Marketing and Media.  

  • Elliot Pirie

    Elliot Pirie

    Elliot Pirie is a lecturer in the Department of Communication, Marketing and Media.  

  • Jill Smith

    Jill Smith

    Jill Smith is Lecturer in the Communication, Marketing and Media department and teaches in the areas of Food & Beverage.  

  • Fiona Smith

    Fiona Smith

    Dr Fiona Smith is a Lecturer in the Department of Communication, Media and Marketing. Her research interests include the Role of the Media in the Construction of Memory and Postmodern Theory.  

  • Jean Sutherland

    Jean Sutherland

    Jean Sutherland is a Lecturer in Marketing in the Communication, Marketing and Media department.  

  • Andrew Turnbull

    Andrew Turnbull

    Andrew Turnbull is a Senior Lecturer at Aberdeen Business School. His research interests are in Tourism Marketing, Marketing and Entrepreneurship Education and Retail marketing.