Communication, Marketing & Media Department
The Department of Communication, Marketing and Media provides the in-depth knowledge and practical application skills that are required in today's communication, marketing and media fields.
Courses Our courses provide the relevant theory and essential skillsets required in the sector. They are developed in conjunction with organisations to address the needs of industry and to prepare students for a career in their chosen field.
Staff Teaching in the department is based on academic expertise in combination with a breadth of current professional experience across the sector.
Research The Department is active in research across communication, marketing and media themes and these interests are reflected in the design of our courses.
Graduate employment success rates are good - as The Sunday Times University Guide noted, "a degree from Robert Gordon University is as near to a guarantee of a job as you can get" and we have been rated "Top university in the UK for graduate employment” (HESA, 2014). Our courses are ranked within the top universities by the Complete University Guide.
Gain a CIM accredited marketing masters degree relevant for today’s dynamic marketing industry.
Our Events Management degree offers experience in planning, organising, marketing and delivering events with essential management skills.
“The Events Management degree is excellent preparation for students with the ambition, drive and determination to become part of a dynamic and growing industry.”
Shona Byrne Head of Sales and Marketing, Aberdeen Performing Arts
Our Communication, Fashion, Media, Tourism and Marketing courses are highly creative with a strong vocational focus built on strong links with the professional business community.
An interdisciplinary approach ensures our students are well equipped to embrace their chosen career paths, and also have a skillset that allows for flexibility and maximises their employment potential.
Our courses are ranked within the top universities by the Complete University Guide.
- Events Management – BA (Hons)
- Fashion Management - BA (Hons)
- International Hospitality Management - BA (Hons)
- International Tourism Management - BA (Hons)
- Journalism - BA (Hons)
- Management with Marketing - BA (Hons)
- Media - BA (Hons)
- Public Relations - BA(Hons)
- Digital Marketing - MSc
- Fashion Management - MSc
- Corporate Communication and Public Affairs - MSc
- International Marketing Management - MSc
- International Tourism and Hospitality Management - MSc
- Journalism - MSc
Our courses are recognised or accredited by professional bodies including:
- Broadcast Journalism Training Council
- The Chartered Institute of Marketing
- The Chartered Institute for Public Relations
- The National Council for the Training of Journalists
- The Tourism Society
Industry links - our strong links within industry, the public sector and professional bodies ensures our courses are practical, highly relevant and underpinned by applied research
Placements - many of these courses are accredited or recognised by the professional bodies and provide a qualification which enhance the opportunities available to you in your career.
Staff are involved in research across communication, marketing and media themes and these interests are reflected in the design of our courses.
Research in the department is divided into two main areas - Communication and Media and Marketing.
Communication and Media Research
Research interests and themes in Communication and Media which map onto the four main areas of teaching are:
- Journalism and Mass Communication
- Corporate/Organisational Communication
Research Themes within these broad areas include:
Critical Aspects of Corporate Communication
Corporate Social Responsibility
Images and Young People
Media and Memory
Women in Media
Topic Expertise for PhD Supervision
In addition to the broad range of communication and media research subjects (some noted above), we are particularly interested in applications for doctoral study in the following topic areas:
- Intercultural communication; critical aspects of organisational communication (discourse analysis, critical management studies);
- postmodern cultural and media theory
- Media History; Gender and Computer-mediated Communication; Publishing
- Media Representation; Audiences and Fan Culture; Celebrity Culture
- Media Management; Media Branding; International Co-authorship; Electronic Publishing
Much of our research is carried out in collaboration with managers or with academics from other institutions. Our aim is to apply important theoretical concepts that can influence managers' abilities to do their jobs. We focus on output that can, and does, impact and influence practitioners. This aligns with the RGU Vision to be internationally recognised for excellence in professional education and applied research. Academic staff have either been practising managers or work with managers.
- Consumer behaviour, in particular working with children
- Marketing of universities
- Relationship marketing
- Retail marketing
- Sales and customer management
- Service quality
Research Support and Funding received
Staff of the department have gained research funding from a variety of public and corporate sources such as The Arts and Humanities Research Council; Elsevier Science; and TOTAL UK.
For further information contact our Research Co-ordinators:
Our staff have a wide range of knowledge and academic expertise combined with professional experience in their fields. Teaching is across two main areas - Communication & Media and Marketing.
Head of Department
Jo Royle is Head of Department for Communication, Marketing and Media. The Department encompasses a variety of subject areas in the creative and cultural industries including: media, journalism, fashion management, tourism, events management, hospitality, public relations, marketing and advertising.
Research Co-ordinator (Marketing)
Professor Donaldson is Marketing Research Co-ordinator in the Department of Communication, Marketing and Media.
Research Co-ordinator (Communication and Media)
Dr Halsall is a Reader and the Research Coordinator in Communication for the Department of Communication, Marketing and Media Research.
Dr Beloucif is a Lecturer in Marketing and the Course Leader for MSc International Business. His research interests are in Corporate Failure and financial scandals.
Sally Berrisford is Lecturer in the Department of Communication, Marketing and Media.
Pauline Bremner is Lecturer in the Department of Communication, Marketing and Media.
Cara Connell is a Lecturer in the Department of Communication, Marketing and Media.
Tim Conner is a Lecturer in the Communication, Marketing and Media department.
Dr Neil Connon is a Senior Lecturer in Marketing. His research interests include the use of technology in retail and technology acceptance in small and medium businesses
Isabella Crawford is a Lecturer in the Department of Communication, Marketing and Media.
Karen Cross is a senior lecturer in the Department of Communication, Marketing and Media.
Barbara Diack is Lecturer in the Department of Communication, Marketing and Media and teaches in the area of fashion.
Nicola Furrie is Lecturer in the Department of Communication, Marketing and Media and teaches the undergraduate modules in Communication Industries, Technology and Culture and Political Communication.
Isabel Grant is a Senior Lecturer in the Department of Communication, Marketing and Media and Course Leader for the full-time MBA.
Sarah Harper is a Lecturer in the Department of Communication, Marketing and Media.
Rachael is a lecturer in Events Management within the Department of Communication, Marketing and Media.
Andrew Jones is a Senior Lecturer in the Department of Communication, Marketing and Media and is Programme Leader for the MSc Journalism course.
Dr Gemma Kearney is a Lecturer in the Department of Communications, Marketing and Media and Module Co-ordinator for undergraduate modules in Management Practice and Event Tourism.
Jack Keenan is a Senior Lecturer in the department of Communications, Marketing and Media where he is the Course Leader for MSc Digital Marketing and also a Learning Enhancement Coordinator.
Dr Simone Kurtzke is a lecturer in the Department of Communication, Marketing and Media and her main areas of teaching and research are digital and social media marketing.
Dr Audrey Laing is a Research Assistant in the Research Institute for Management, Governance and Society (IMaGeS).
Craig is a lecturer in Tourism, Events and Hospitality as well as being Course leader for MSc International Tourism & Hospitality Management.
John Linklater is a Lecturer in the Department of Communications, Marketing and Media.
Grace Mackie is Lecturer in the Department of Communication, Marketing and Media and her teaching interests lie in the areas of International Marketing, Consumer Behaviour and E-Marketing.
Madeleine teaches fashion management within the department of Communication, Marketing and Media at Aberdeen Business School.
Andrew Martin is a Senior Lecturer in Marketing and Director of the Scottish Centre of Tourism (SCoT). His research interests are in general tourism issues, such as hotel & hospitality impacts on the economy.
Aaron McIntosh is a lecturer in the Department of Communication, Marketing and Media.
Carolyn McNicholas is a Lecturer in the Department of Communication, Marketing and Media and teaches in the areas of marketing, organisational marketing, consumer behaviour, international marketing, marketing communications and e-marketing.
Sarah Pedersen is a Professor in the Department of Communication, Marketing and Media. Her interests are in Computer-mediated Communication; Women’s use of Media and the History of Publishing.
Tracy Pirie is a Research Assistant in the Department of Communication, Marketing and Media.
Elliot Pirie is a lecturer in the Department of Communication, Marketing and Media.
Jill Smith is Lecturer in the Communication, Marketing and Media department and teaches in the areas of Food & Beverage.
Dr Fiona Smith is a Lecturer in the Department of Communication, Media and Marketing. Her research interests include the Role of the Media in the Construction of Memory and Postmodern Theory.
Jean Sutherland is a Lecturer in Marketing in the Communication, Marketing and Media department.
Andrew Turnbull is a Senior Lecturer at Aberdeen Business School. His research interests are in Tourism Marketing, Marketing and Entrepreneurship Education and Retail marketing.
Department of Communication & Media News
04, March, 2015 Award-winning Gray's School of Art graduate launches new city centre gallery and studio
An award-winning Gray’s School of Art graduate has opened his own gallery in the Granite City to give emerging artists a platform to display their work.
04, March, 2015 RGU Sport hosts successful tenth anniversary legends weekend
University sport stars past and present locked horns in Aberdeen recently to celebrate RGU Sport’s tenth anniversary.
RGU is hosting a series of events as part of British Science Week, including tours of the School of Engineering.
04, March, 2015 Forensic & Analytical Science employability event success at RGU
RGU's School of Pharmacy and Life Sciences and Careers & Employability Centre co-hosted a successful employability event at Garthdee.
13, May, 2015 Professorial Lecture: Fa Div Ye Think Ye Are?
Peter Reid, Head of the Department of Information Management at RGU, will deliver a professorial lecture in Doric, examining various aspects of the region's local culture and heritage.
14, May, 2015 Postgraduate Open Evening
There has never been a better time to embark on a postgraduate course. Find out more at our open evening.
22, May, 2015 MBA Leadership Week 2015
MBA Leadership Week brings together our entire MBA programme cohort for an intensive combination of academic and practical workshops at Aberdeen Business School.
23, June, 2015 Information: Interactions and Impact ( i³) 2015
Following four very successful previous conferences the fifth i³ conference will take place at Robert Gordon University, Aberdeen, Scotland, 23-26 June 2015.