Communication, Marketing & Media Degrees
The Department of Communication, Marketing and Media provides the in-depth knowledge and practical application skills that are required in today's communication, marketing and media fields.
Courses - The department offers a choice of Marketing, Communications, Journalism, Tourism, Hospitality, Fashion and Media degrees. Our courses provide the relevant knowledge and skillsets required in the sector. They are developed in conjunction with organisations to address the needs of industry and to prepare students for a career in their chosen field.
Graduate employment success rates are good - as The Sunday Times University Guide noted, "a degree from Robert Gordon University is as near to a guarantee of a job as you can get" and we have been rated "Top university in the UK for graduate employment” (HESA, 2015). Our courses are ranked within the top universities by the Complete University Guide and The Guardian University Tables.
Communication & Marketing Degrees
Our Communication, Fashion, Media, Journalism, Tourism and Marketing degrees are highly creative with a strong vocational focus built on established links with industry.
- Events Management – BA (Hons)
- Fashion Management - BA (Hons)
- International Hospitality Management - BA (Hons)
- International Tourism Management - BA (Hons)
- Journalism - BA (Hons)
- Management with Marketing - BA (Hons)
- Media - BA (Hons)
- Public Relations - BA(Hons)
- Digital Marketing - MSc
- Fashion Management - MSc
- Corporate Communication and Public Affairs - MSc
- International Marketing Management - MSc
- Journalism - MSc
Industry links - our strong links within industry, the public sector and professional bodies ensures our courses are practical, highly relevant and underpinned by applied research
Placements - many of these courses are accredited or recognised by the professional bodies and provide a qualification which enhance the opportunities available to you in your career.
Staff are involved in research across communication, marketing and media themes and these interests are reflected in the design of our courses.
Areas in which we would wish to encourage PhD applications
Communication and Media
- Media discourses
- Audiences and fan culture
- Media representation
- Bookshops as spaces of culture, consumption and self-presentation
- Third place/Restorative servicescapes
- Consumption spaces
- Gender and social media
- Women and media
- Media history
- Critical Aspects of Organizational Communication (Critical Discourse Analysis, Critical Management Studies)
- Intercultural Communication
- Postmodern Cultural and Media Theory
- Political communication
- Export information use and export decision-making
- Market orientation (quantitative measurement only)
- Organisational knowledge and learning
- Customer-based brand equity
- Digital Consumer behavior, especially use of search engines
- Digital Analytics
- Online reputation management
- Online privacy
- Consumer behaviour/consumer socialisation (in particular gift-giving to children)
- Retail internationalisation - i.e. adaptation or non-adaptation of operations/formats
- Consumer Identity
- Social Identity
- Experiential Consumption
- Consumption of Place
- Experiential Value
- Event and Festival Consumption
- Events as a Strategy for Growth for SMEs
- International Business of Higher Education
- Technology Acceptance
- Entrepreneurship in the Creative Industries
- Knowledge Exchange - Collaboration between SMEs and Academia
- New technology and the creative industries
Research Support and Funding received
Staff of the department have gained research funding from a variety of public and corporate sources such as The Arts and Humanities Research Council; Elsevier Science; and TOTAL UK.
For further information contact our Research Co-ordinator:
Our staff have a wide range of knowledge and academic expertise combined with professional experience in their fields. Teaching is across two main areas - Communication & Media and Marketing.
Head of Department
Jo Royle is Head of Department for Communication, Marketing and Media. The Department encompasses a variety of subject areas in the creative and cultural industries including: media, journalism, fashion management, tourism, events management, hospitality, public relations, marketing and advertising.
Sally Berrisford is Lecturer in the Department of Communication, Marketing and Media.
Fiona is a lecturer within the department of communication, marketing & media at Aberdeen Business School.
Pauline Bremner is a lecturer in Retail/Fashion Management in the subject group of Marketing/Fashion and Retail within the Department of Communication, Marketing and Media.
Tim Conner is a Lecturer in the Communication, Marketing and Media department.
Dr Neil Connon is a Senior Lecturer in Marketing. His research interests include the use of technology in retail and technology acceptance in small and medium businesses
Izzy Crawford is a senior lecturer in the Department of Communication, Marketing & Media and is Subject Leader for Public Relations, Media and Journalism.
Karen Cross is a Senior Lecturer and the Subject Leader for Fashion Management at Aberdeen Business School.
Dr Davis is a lecturer in marketing at Aberdeen Business School.
Dr Nicola Furrie is Course Leader for MSc Journalism, MSc Corporate Communication & Public Affairs and BA(Hons) Journalism.
Dorothy is a part time lecturer teaching on the BA (Hons) Fashion Management Course.
Paul Green is a Lecturer in the Department of Communication, Marketing and Media.
Rachael is a lecturer in Events Management within the Department of Communication, Marketing and Media.
Dr Gemma Kearney is a Lecturer in the Department of Communications, Marketing and Media and Module Co-ordinator for undergraduate modules in Management Practice and Event Tourism.
Jack Keenan is a Senior Lecturer in the department of Communications, Marketing and Media where he is the Course Leader for MSc Digital Marketing and also a Learning Enhancement Coordinator.
Evagelos is a lecturer in Marketing at Aberdeen Business School, his areas of expertise include marketing strategy, research and analysis.
Dr Simone Kurtzke is a lecturer in the Department of Communication, Marketing and Media and her main areas of teaching and research are digital and social media marketing.
Dr Audrey Laing is a Research Assistant in the Research Institute for Management, Governance and Society (IMaGeS).
Craig is a lecturer in Tourism, Events and Hospitality as well as being Course leader for MSc International Tourism & Hospitality Management.
Madeleine teaches fashion management within the department of Communication, Marketing and Media at Aberdeen Business School.
Andrew Martin is a Senior Lecturer in Marketing and Director of the Scottish Centre of Tourism (SCoT). His research interests are in general tourism issues, such as hotel & hospitality impacts on the economy.
Carolyn McNicholas is Subject Leader Marketing and a Senior Marketing Lecturer in the Department of Communication, Marketing and Media managing the team of Marketing Lecturers.
Dr Morrison is reader in journalism at Aberdeen Business School.
Sarah Pedersen is a Professor and Director of Research for the Department of Communication, Marketing and Media. Her interests are in Computer-mediated Communication; Women’s use of Media and the History of Publishing.
Elliot Pirie is a senior lecturer and programme leader for several PG courses within the department. He teaches on a variety of programmes in areas such as marketing, consumer psychology, research methods, and international branding.
Tracy Pirie is a Lecturer in the Department of Communication, Marketing and Media.
Anne Singleton is a Lecturer in the Communication, Marketing and Media department and teaches in the subject areas of Hotel, Tourism and Retail.
Jill Smith is Lecturer in the Communication, Marketing and Media department and teaches in the areas of Food & Beverage.
Dr Fiona Smith is a senior lecturer within the department of Communication, Marketing and Media and course leader for the BA Hons Public Relations and BA Hons Media course. Her research interests include the Role of the Media in the Construction of Memory and Postmodern Theory.
Christina Stewart is a lecturer within the department of communications, marketing and media.
Nichola teaches fashion management within the department of Communication, Marketing and Media at Aberdeen Business School.
Andrew Turnbull is a Senior Lecturer at Aberdeen Business School. His research interests are in Tourism Marketing, Marketing and Entrepreneurship Education and Retail marketing.