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RGU dreaming of a Brussels sprout this Christmas?


Online research by Robert Gordon University (RGU) has shed new light on age old festive riddles – will there be snow this Christmas and do we really like Brussels sprouts?

Sprout pollA festive poll conducted by the university’s Marketing Team has indicated that a majority of north-east residents will likely eat the green leafy vegetable as part of their Christmas lunch.

RGU’s Festive Poll was promoted through the university’s Facebook page and Twitter account this month and attracted a total of 218 responses from students and staff as well as members of the public.

The poll sought to capture a snapshot of current Christmas behaviours in the north-east and engage the university’s vibrant online community in some light-hearted festive fun.

The results show that 57% of those who completed the poll like Brussels sprouts, 36% said they didn’t like the vegetable and 7% said they’d never tried one.

The ten-question poll also revealed other festive preferences as just over one third said they will have a real Christmas tree this year whereas 59% will have an artificial tree and 10% will have no tree at all. Of those who will have Christmas tree half said they will have a star at the top, 24% will have an angel and 26% will use an alternative decoration.

Shockingly 58% said they will not leave drinks or snacks out for Santa this Christmas Eve with only 42% intending to leave milk and cookies beside their fireplace along with a carrot for Rudolph.

Principal of RGU, Professor Ferdinand von Prondzynski said the poll has helped to identify several key Christmas behavioural trends in the north-east and was part of the university’s growing presence across several social media platforms.

He said: “The Festive Poll has certainly captured our online community’s imagination and the results have shed light on a number of questions like the popularity of Brussels sprouts and whether or not people believe it will snow this Christmas.

“We’ve been working to enhance the university’s social media presence to keep our followers engaged and up-to-date with the very latest news from RGU. Our Facebook, Twitter and LinkedIn accounts have proven to be extremely popular and we hope to welcome many more new followers in 2014.”

Almost half of those who completed the Festive Poll said they do not think it will be a White Christmas whereas 41% thought it would snow and 11% said they did not know what the weather will be on December 25 this year.

If it does snow more than one third said they would build a snowman, a fifth would have a snowball fight and 17% would go sledging. An additional 28% said they would engage in other snow related fun and frolics such as building an igloo and making snow angels.

Just over a quarter of respondents said they would watch Elf over the holidays, 14% said they’d most likely watch It’s a Wonderful Life, seven percent said they’d watch National Lampoon’s Christmas Vacation and just over half said they’d watch other Christmas movies such as Home Alone, Miracle on 34th Street, Arthur Christmas, Die Hard and Bad Santa.

RGU’s Facebook page has more than 40,000 ‘likes’ and its Twitter account recently reached 9,000 followers. To view an infographic which outlines the Festive Poll’s results, please visit our Facebook Page.

Release by
Ross AndersonCommunications Officer | Health and Sport