It has taken 7 months and involved more than 70 RGU students, and very soon a brand new campaign to change the way we think about Health and Safety forever will be launched in the North-east.
A group of third year students from the University are being mentored by a number of advertising, design, brand and marketing agencies, and together they have been working since October on a project called "Keeping Health and Safety Alive".
The brief for the students and agencies was to create a campaign, using any platform they choose, to keep the message of health and safety fresh and relevant. It is not about reminding people to hold handrails or report spills – as important as that is; it is about trying to engage us all, in every walk of life, in creating a positive safety culture.
The project forms a graded module for the students, turning a paper exercise into a very real challenge.
Airport Head of H&S Steven Law explained why it is so innovative: "This theme presented a great opportunity to bring together the fresh ideas of some young students mentored by the experience of some of this area's top agencies. The beauty of this project is that the students learn how the professionals plan, model and measure campaigns in a competitive world. The agencies have been amazing, donating all their time free – but have had the chance to see the new talent coming through which is hugely important to underpin the growing marketing industry here in Aberdeen"
The airport has facilitated the campaign; however it has the potential to impact every sector with any level of interest in Health and Safety.
Derek Provan is the Airport MD. He said "Health and Safety often gets a bad press. It can regularly become the butt of jokes, when in fact it is quite literally a life or death issue. Whilst Health and Safety is clearly of paramount importance to airports, we have no doubt that the results of this will have wide reaching applications. This was an opportunity to collaborate on a project that will be generic and relevant. I sincerely hope that the results can change the way everyone thinks about Health and Safety".
Rita Marcella is the Dean of RGU Business School. She said: "This is a wonderful project for our Communications and PR students to work on as it will test their capacity to design and deliver a very real and meaningful message."
The students will be presenting their finished campaigns to a 'dragons den' style judging panel on the 9th May, and then the chosen campaign will be announced at a stylish reception in Aberdeen Art Gallery that evening. The campaign will then be promoted, with help from interested businesses, throughout the city and shire over the summer. Those lucky students will be given, among their prizes, a trip to Frankfurt courtesy of Lufthansa. The event itself will be attended by a wide range of businesses from the North-east, alongside the mentoring agencies and the students themselves. The hope is that those businesses will be inspired to adopt the campaign and promote it through their own channels and networks.
The judging panel is made up of Airport MD Derek Provan, and Head of H&S Steven Law, Dirk Schreier from Lufthansa, John Mayhew from NATS, Ricky Duff from Wood Group-PSN and Rita Marcella from RGU.
For further information, please call Sarah Campbell, Media and Communications Manager, on 01224 348500/07785 756664