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Christmas jumpers in vogue in the north-east


Two-thirds of north-east residents will wear a Christmas jumper this festive season, according to an online poll by Robert Gordon University (RGU).

Click to see results!The survey, which was promoted through the university’s Facebook and Twitter accounts, has indicated that a majority of those who live in the north-east will pull on a colourful jumper over the holidays.

Now in its second year, RGU’s Festive Poll attracted 413 responses from students, staff and members of the public who answered a range of Christmas themed questions.

The poll, which was conducted by the university’s marketing team, sought to capture a snapshot of Christmas behaviours in the north-east and engage the university’s vibrant online community in some light-hearted festive fun.

The Christmas jumper has been growing in popularity in recent years and 66% of respondents said that they will wear one this festive season, while 34% said they will not.

The eight-question poll also revealed other festive preferences. When asked if they would watch the Queen’s Christmas Message this year 77% of those who completed the poll said they will not and 23% said they intend to tune in to hear Queen Elizabeth II.

Principal of RGU, Professor Ferdinand von Prondzynski said the poll has helped to identify several key Christmas behavioural trends in the north-east.

He said: “The RGU Festive Poll has once again captured the imagination and the results have helped provide answers to some important questions like whether or not people will wear a Christmas jumper or watch the Queen's Christmas Message.

“Our social media accounts are very popular and keep people up-to-date with the very latest news from the university. As their importance continues to grow we hope to welcome and engage with many more new followers and friends from around the world in 2015.”

A total of 62% of those who completed the poll said they will eat Brussels sprouts this Christmas, with 22% of those intending to eat more than five of the leafy vegetables. Conversely, 38% said they will not eat any.

For dessert, 42% said they will have Christmas pudding after their main course on December 25 and 58% said that they will not.

When it comes to Christmas lunch leftovers, a total of 60% said they will use them to make sandwiches, 10% will put them in the freezer, 6% intend to feed them to their pet dog and 24% indicated they will use them up in other ways.

To encourage customer spending, retailers have put a renewed emphasis on their Christmas advertising campaigns with a range of new television adverts receiving widespread media coverage this year.

Irn-Bru’s animated Snowman advert was the most popular Christmas advert in the poll with 42% of the vote. The John Lewis ‘Monty the Penguin’ advert came second with 22% with and the Coca-Cola ‘Holidays are Coming’ campaign finished third on 20%. A total of 16% said they liked other adverts.

For festive entertainment, more than a third of those who completed the poll (34%) said that Cinderella was their favourite pantomime. Snow White and the Seven Dwarfs was also popular with 19%.

Aladdin came third with 17%, Jack and the Beanstalk scored 13% and other pantomimes received 16% of the vote.

Christmas songs are also a key part of the festive season and 36% said ‘Fairytale of New York’ by The Pogues was their favourite song.

Other songs highlighted in the poll included: ‘All I Want for Christmas Is You’ by Mariah Carey (22%), ‘Merry Xmas Everybody’ by Slade (12%), and Bing Cosby’s ‘White Christmas’ (10%). ‘Band Aid’ and Nat King Cole’s ‘The Christmas Song’ each received 7% of the vote.

Only 5% said the 2009 UK Christmas number one ‘Killing in the Name’ by US rap metal band Rage Against the Machine was their favourite song.

RGU has more than 43,000 ‘likes’ on Facebook, 12,000 followers on Twitter and 500 subscribers on YouTube.

An infographic with all of the RGU's Festive Poll results is available online.

Release by
Ross AndersonCommunications Officer | Health and Sport