The BA in Public Relations is a creative course focusing on developing your interdisciplinary skill set through a range of cutting edge Digital and Creative Communication modules.

The course offers Media and Crisis Communications training, Events Management experience and teaches you how to create a documentary and a website. 

Throughout the course, you will work with a variety of live partners from SME’s to local charities. In Year 3, you will put your theoretical and practical knowledge into practice in the professional practice module where you are offered the opportunity to take part in a 6-12 week placement within a relevant role. Previous students have been placed in Fifth Ring, Fifth Business and Think PR. Study Abroad options are also available in the Year 3 and you can pick from seven destinations.

Graduates of this course have been employed in a range of Communication, Marketing and Business Development roles, including: Relationship Manager, Account Executive, Marketing & Communications Officer and Group Commercial Assistant.

Award

BA (Hons)

UCAS Code

P900

Course Dates

September
January (For international fee paying students only)

Course Length

4 years

Mode of Attendance

Full-time

Overview

Year 1

Includes an introduction to the principal theoretical concepts of visual culture and communication; the function and operation of the media industries, providing a foundation for the practice of external media relations; management in the creative industries; digital environments and platforms; marketing.

Critical thinking skills are embedded in this year and are built on throughout the course.

Year 2

Key industry-specific subjects are explored such as Public Relations, Corporate Events Management and Advertising Communication.

There is an emphasis on production skills, due to industry highlighting the value of video production and web design.

Year 3

You will continue to explore key theoretical concepts and their practical application in Public Relations, Events Management and Communication modules.

In Semester 2, there is the choice between a six week placement plus a theoretical module for the last six weeks of semester or a 12 week placement.

Year 4

You are given the opportunity to engage with in-depth, self-directed study and you are able to choose different modules within the specialist areas of Communication, Cultural Theory and Public Affairs. You will carry out a research project on a self-selected topic that may be written or contain a practical element.


Modules

Modules and delivery order may change for operational purposes.

The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information. 

Full-time

Year 1 -- Semester 1
  • Marketing
  • The Media Business
  • Visual Culture and Design
    Semester 2
  • Digital Media Platforms And Practices
  • Managing In The Creative Industries
  • Communication Principles And Practice
    Year 2 -- Semester 1
  • Advertising Communication
  • Corporate Events Management
  • Documentary Discourse and Practice
    Semester 2
  • Public Relations
  • Web Design
  • Media Production Project
  • Year 3 -- Semester 1
    Route A - Taught route in Aberdeen
  • Public Relations Strategy and Specialisms
  • Communication Project Management
  • Events Management
    Route B - Students undertaking study at a partner University select route B
  • Study Abroad 8
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
  • Semester 2
    Route A - Taught route in Aberdeen
  • Creative Industries Theory And Practice
  • Business Start Up In The Creative Industries
    Route B - Students undertaking study at a partner University select route B
  • Study Abroad 8
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
    Route C - Alternative taught route
  • Professional Practice (12 week)
    Choose 1 option module from the following group:
  • Business Start Up In The Creative Industries
  • Professional Practice (6 week)
  • Professional Project
    Year 4 -- Semester 1
  • Research Methods
  • Appraisal Of Current Market Research
    Choose 2 option modules from the following group:
  • Postmodern Culture
  • Media Strategy
  • Celebrity Culture
    Semester 2
  • Research Project
    Choose 2 option modules from the following group:
  • Business Creativity
  • International Marketing
  • Political Communication
  • Women And The Media
  • Teaching patterns vary according to subjects being taught. Often teaching is contained within a three hour block (lecture and interactive or discussion-based activity).  Some of the more production type modules will build in lab time.

    A typical class size for Public Relations in Years 1 and 2 can be 15-20 students but this can increase with group work in Year 3 and thereafter tutorial groups can be between 20 and 25 students approximately.

    Year 4 activity summary

    Lectures

    • Approximately 30 students per group
    • Four hours (approximately) per week

    Tutorial

    • Approximately 15 students per group (this depends as sometimes the students are mixed with other cohorts for some subjects)
    • Three to six hours per week

    Project Supervision

    • Five students per group
    • One hour per week 

    Independent study summary

    Students are expected to engage in independent study.  This means that they should carry out extra reading, reflect critically on and consolidate their knowledge for each subject outside class time.  It is expected that students would spend approximately 20-25 hours per week on independent study. 

    Staff delivering this course

    All staff teaching on the course have significant teaching experience in their specialist areas and several have strong industry experience in the areas of Public Relations and Public Affairs in the public and private sectors. 

    In the specialist theoretical modules our staff are active in research in areas such as Political Communication, Social Media Management, Women’s Politics and Media Discourse.  Additionally, some staff are regular contributors to local and national media on current issues relating to the field. 

    Several of the staff members on the teaching team are recognised annually at the STAR awards for their continued excellence in teaching, supervision and pastoral care.

    Industry experts are invited to run sessions with the students where appropriate.  Support is also available from the University’s technicians for the design and production modules.

    Facilities

    • Digital Suite
    • University Library
    • Georgina Scott Sutherland  Learning Centre
    • Specialist Mac Suite
    • Student Support Services

    How you are assessed 

    Typically students are assessed through:

    • Written Exam: there are at least two modules (elective options) that contain examinations in the Honours year.  Each examination can be two to three hours in duration.
    • Written Assignment, including essay
    • Project Outputs
    • Report
    • Oral Assessment: in some of the Honours modules, students are asked to give seminar papers in small groups
    • Dissertation: Research Project – an independent piece of work and students have a dedicated supervisor allocated to them for the year. 

    Feedback

    We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

    Academic Support

    The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

    Study Skills Support

    The Study Support Team provides training and support to all students in:

    • Academic Writing
    • Study Skills (note taking, exam techniques, time management, presentation)
    • Maths And Statistics
    • English Language
    • Information Technology Support

    More on Study Support

    SQA Higher: BBBC including English (or a written subject requiring the use of English).

    GCE A Level: BCC including English (or a written subject requiring the use of English).

    Irish Leaving Certificate Higher: H2H3H3H3 to include English (or a written subject requiring the use of English).

    IB Diploma: 27 to include Higher Level English (or a written subject requiring the use of English) at grade 5.

    Alternative Qualifications: We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

    Applicants from Partner Colleges: A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3.

    Find out more about Degree Link.

    Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

    International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

    English Language

    Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

    We accept a variety of in-country and secure English language tests, find out more:

    English Language requirements

    * All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.

    A compulsory paid placement of six or 12 weeks takes place in Year 3.

    The Placement Office conducts a matching process with students to identify a suitable placement, locally, nationally and internationally. Students can also choose to find their own placement and support for this is offered by Careers and the Placement Office, who provide sessions on how to create and update CVs, writing covering letters and developing interview skills. Students undertake placements in a wide variety of roles such as Social Media Marketing and Management, agency PR and in-house PR for third sector charities, oil and gas and local communities.

    More on placements

    Study Abroad

    The course offers the opportunity to undertake international study. This is undertaken through Erasmus (European Community Action Scheme for the Mobility of University Students).

    More on Study Abroad

    Professional Recognition

    This course is recognised by the Chartered Institute of Public Relations (CIPR), which is the professional body for the UK public relations industry.

    If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

    Students from other parts of the UK should visit the appropriate website:

    Scholarships

    For Academic Year 2018/2019

    Scottish/EU Students

    • £1,820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £12,360 per academic year

    For Academic Year 2017/2018

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £12,000 per academic year

    For Academic Year 2016/2017

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £11,400 per academic year

    For Academic Year 2015/2016

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £11,000 per academic year

    For Academic Year 2014/2015

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £10,500 per academic year

    For Academic Year 2013/2014

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £9,900 per academic year

    For Academic Year 2012/2013

    Scottish/EU Students

    Full-time

    • £1,820 per academic year

    Rest of UK Students

    Full-time

    • £5,000 per academic year

    International Students

    • £9,500 per academic year

    For Academic Year 2011/2012

    UK/EU Students

    • £1820 per academic year

    International Students

    • £9,250 per academic year

    Disclaimer

    Course fees are reviewed periodically and so are subject to change for new applicants. All tuition fees are fixed for the duration of a course at the rate confirmed in your offer letter. You will also be liable to pay a graduation fee of £40 before receiving a University award.

    For further information see Student Finance pages

     

    September Start

    Scottish, EU and Rest of UK applicants

    You must apply online:

    Apply online via UCAS

    It is important that you keep track of your application process using the UCAS website, as it will update you on whether you have been offered a place from the University. It is also where you should respond to offers and receive confirmation of your place within your chosen course, rather than contacting the institution in the first instance.

    International fee paying students have the option of applying either via UCAS or direct using our application form.

    January Start (for international fee paying students only)

    If you have missed the September start deadline or are required to complete an English language module you will have an opportunity to start the course in January through ICRGU.

    Find out more

    Terms and Conditions of Admissions

    The Terms and Conditions of Admission describe to applicants holding an offer of a place to study at RGU, the principal rights, duties and obligations of both the applicant and the University prior to enrolling on a course of study.

    Terms and Conditions of Admissions (PDF 142KB)

    Graduates from this course will be accomplished communicators and will be able to use a range of media effectively. These skills can be used across a range of careers in the communications industries in areas such as public relations, advertising, marketing, media, information services, public affairs, and event management, as well as managerial careers in commerce, industry or the public sector.

    The following course-related costs are not included in the course fees:

    Other Fees and Charges

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