Throughout the Events Management course, you will develop an industry experience portfolio comprising at least 300 hours of events experience (100 hours in Years 1, 2 and 3) in a variety of Management, Stewarding and multi-media roles.

The portfolio offers you the opportunity to gain hands on experience from the beginning of the course providing you with strong industry links. You are able to tailor your portfolio to the industry of your choice. In the final year you will apply your portfolio knowledge to plan, manage and analyse your own event for a local charity in the Main Event module. 

The course provides you with a firm business foundation, graduating with a range of transferable and specialist skills. Course content is constantly evolving to reflect the needs of the growing events industry and employer expectations. Graduates have entered a range of graduate level jobs including Duty Manager, Events Promoter, Events & Sales Operator and Events Manager.

To date the course has raised over £100,000 for local charities. In 2016, students won the Events Scotland ‘Best Student Event’ award for the Aberdeen Youth Festival. 

Award

BA (Hons)

UCAS Code

N820

Course Dates

September
January (For international fee paying students only)

Course Length

4 years

Mode of Attendance

Full-time

Overview

Year 1

You will be introduced to core business modules and knowledge and understanding of these subjects forms an excellent foundation for a successful career in Events Management. In this year you will start your first specialist module which introduces you to the world of events, discussing their value and impact on businesses and countries. You will also learn how to scope and design an event, from event vision through to planning and executing the event itself. You’ll start building your practical understanding of the events industry by commencing the Industry Experience Portfolio.

Year 2

You develop management knowledge by studying Brand Management, Advertising Communication and Consumer Behaviour. Two tourism-focused modules will allow an understanding of how the Events industry is symbiotic with the wider Tourism industry. Your specialist knowledge of business events will be developed. Key issues include identifying and managing risk, crowd behaviour and control, and contemporary threats to security and their appropriate management. You’ll continue your practical experience within the Events industry by undertaking your second Industry Experience Portfolio module.

Year 3

The blend of Management and specialist subjects further develops your business knowledge and skills to complement your growing Event Management knowledge. You will consider Policy and Planning in relation to a range of events from small community-based cultural activities to sporting mega-events and the role events play in economies of cities and nation states. You will also consider the growing need for events and venues to be sustainable, and leave behind a lasting legacy. Your team will plan, manage, produce and evaluate a live festival event in Aberdeen city centre.

Year 4

You undertake a significant piece of independent research into a specific aspect of the industry, guided and supported by an allocated supervisor. You will analyse the role events play in the formation and display of cultural identities enabling you to understand why and how individuals and communities consume events. 


Modules

Modules and delivery order may change for operational purposes.

The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information. 

Full-time

Year 1 -- Semester 1
  • Service Sector Management
  • Marketing
  • Industry Experience Portfolio 1
  • The Events Industry: Context And Operations
    Semester 2
  • Adventure And Activity Tourism
  • Industry Experience Portfolio 1
  • Digital Media Platforms And Practices
  • Managing In The Creative Industries
  • Year 2 -- Semester 1
    Route A - Taught Route
  • Brand Management
  • Corporate Events Management
  • Advertising Communication
  • Tourism Destination Development
  • Industry Experience Portfolio 2
    Route B - Taught / Study Abroad Route
  • Study Abroad 2
  • Study Abroad 1
  • Study Abroad 3
  • Study Abroad 4
  • Semester 2
    Route A - Taught Route
  • Risk, Sponsorship And Fundraising In The Events Industry
  • Consumer Behaviour
  • Sustainable Tourism Management
  • Industry Experience Portfolio 2
    Route B - Study Abroad / Taught Route
  • Study Abroad 6
  • Study Abroad 5
  • Study Abroad 7
  • Study Abroad 8
  • Year 3 -- Semester 1
    Route A - Taught Route
  • Industry Experience Portfolio 3
  • Public Relations Strategy and Specialisms
  • Business Ideas And Opportunities
  • Ethics and the Consumer
    Route B - Study Abroad Route
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
  • Study Abroad 8
    Route C - Taught / Study Abroad Route
  • Public Relations Strategy and Specialisms
  • Business Ideas And Opportunities
  • Ethics and the Consumer
  • Industry Experience Portfolio 3
    Route D - Study Abroad / Taught Route
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
  • Study Abroad 8
  • Semester 2
    Route A - Taught Route
  • Industry Experience Portfolio 3
  • Event Impact and Legacy
  • Live Festival Management
  • Critical Approaches To Cultural Studies
    Route B - Study Abroad Route
  • Study Abroad 9
  • Study Abroad 8
  • Study Abroad 10
  • Study Abroad 11
    Route C - Taught /Study Abroad Route
  • Study Abroad 9
  • Study Abroad 8
  • Study Abroad 10
  • Study Abroad 11
  • Industry Experience Portfolio 3
    Route D - Study Abroad/Taught Route
  • Event Impact and Legacy
  • Live Festival Management
  • Critical Approaches To Cultural Studies
    Year 4 -- Semester 1
  • Lifestyle Consumption and Experience Economies
  • Research Methods
  • The Main Event
    Choose 1 option module from the following group:
  • Future Tourism
  • Consumer Psychology
  • Leisure Tourism : Theory And Application
    Semester 2
  • Business Creativity
  • Research Project
  • The Main Event
  • This degree is taught in two Semesters through varied class sizes, diverse lecturing styles and a range of assessment techniques. Each Semester has a block of 12 weeks of teaching, with each module involving around three hours of class teaching per week. While this differs from module to module, most include one hour of lectures delivered to the whole class (between 30 and 250 people, depending on your subject) and a further two hour tutorial taught to a smaller group of 15-20 students. Lectures tend to focus on a formal session, where the lecturer provides and discusses key topics, ideas and authors, while tutorials investigate and discuss the ideas presented in lectures in more interactive and informal ways. You’re also likely to be involved in field trips, industry conferences, guest lectures and masterclasses. 

    Independent study summary

    In addition to lectures and tutorials, you will spend time outside of class working on your own. For example doing the prescribed reading, preparing responses, undertaking research and writing up course work. We use a diverse mix of assessment methods including individual and group presentations, live risk assessments, poster presentations, industry interviews, reports, live event organisation, work-based learning and running seminars. This ensures you enter the workplace with a set of strongly relevant skills and experiences.

     Staff delivering this course

    The staff teaching on this course have extensive experience within the creative and cultural industries.  Classes are delivered primarily by academics within the subject area of Events, Tourism and Hospitality however industry experts, postgraduate research students, technicians, e-learning advisors, library staff, study skills staff and others will also contribute.

    Facilities

    • Digital Suite
    • University Library
    • Georgina Scott Sutherland Learning Centre 

    How you are assessed

    Typically you are assessed each Semester using a diverse mix of assessment methods. These include individual and group presentations, live risk assessments, poster presentations, industry interviews, reports, live event organisation, work-based learning and running seminars.

    Feedback

    We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

    Academic Support

    The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities. 

    Study Skills Support

    The Study Support Team provides training and support to all students in:

    • Academic Writing
    • Study Skills (note taking, exam techniques, time management, presentation)
    • Maths and Statistics
    •  English Language
    • Information Technology Support

    More on Study Skills

    SQA Higher: ABBB to include English (or a written subject requiring the use of English).

    GCE A Level: BBC to include English (or a written subject requiring the use of English).

    Irish Leaving Certificate Higher: H2H2H2H3 to include English (or a written subject requiring the use of English).

    IB Diploma: 29 to include Higher Level English (or a written subject requiring the use of English) at grade 5.

    Alternative Qualifications: We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

    Applicants from Partner Colleges: A relevant HND from one of our partner colleges will be considered for entry into Year 3. Find out more about Degree Link.

    Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

    International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

    English Language

    Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

    We accept a variety of in-country and secure English language tests, find out more:

    English Language requirements

    * All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.

    As an innovative alternative to a block placement, we offer the Industry Experience Portfolio. From the Year 1 of your degree, you will build a portfolio of work experience and by the end of Year 3 you’ll have completed 225 hours (or 50 hours for advanced entry students) of work experience. This experience carries credits towards your degree award and this approach to industry experience allows you to apply your learning continuously to the practical environment, and make contacts and network from day one.

    We plan for you to gain experience across the corporate, cultural and leisure/sporting Events sectors, with the opportunity to specialise.  You are responsible for securing this experience however staff will provide ongoing advice, contacts and opportunities.

    The University is a member of the Association of Events Management Education.

    If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

    Students from other parts of the UK should visit the appropriate website:

    Scholarships

    For Academic Year 2017/2018

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £12,000 per academic year

    For Academic Year 2016/2017

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £11,400 per academic year

    For Academic Year 2015/2016

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £11,000 per academic year

    For Academic Year 2014/2015

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £10,500 per academic year

    For Academic Year 2013/2014

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £9,900 per academic year

    For Academic Year 2012/2013

    Scottish/EU Students

    Full-time

    • £1,820 per academic year

    Rest of UK Students

    Full-time

    • £5,000 per academic year

    International Students

    • £9,500 per academic year

    For Academic Year 2011/2012

    UK/EU Students

    • £1820 per academic year

    International Students

    • £9,250 per academic year

    Disclaimer

    Course fees are reviewed periodically and so are subject to change for new applicants. All tuition fees are fixed for the duration of a course at the rate confirmed in your offer letter. You will also be liable to pay a graduation fee of £40 before receiving a University award.

    For further information see Student Finance pages

     

    September Start

    Scottish, EU and Rest of UK applicants

    You must apply online at www.ucas.com/students/apply.

    It is important that you keep track of your application process using the UCAS website, as it will update you on whether you have been offered a place from the University. It is also where you should respond to offers and receive confirmation of your place within your chosen course, rather than contacting the institution in the first instance.

    International applicants

    You have the option of applying either via UCAS or direct using our application form.

    January Start (for international fee paying students only)

    If you have missed the September start deadline or are required to complete an English language module you will have an opportunity to start the course in January through ICRGU.

    Find out more

    Terms and Conditions of Admissions

    The Terms and Conditions of Admission describe to applicants holding an offer of a place to study at RGU, the principal rights, duties and obligations of both the applicant and the University prior to enrolling on a course of study.

    Terms and Conditions of Admissions (PDF 142KB)

    Graduate employment prospects are wide-ranging and diverse. Graduates can specialise by event sector, for example, business events (conference/meetings, exhibitions, incentive travel, corporate hospitality); music festivals and cultural events; concerts, theatres and performance arts; sporting and spectator events; charity and fundraising events; party and wedding planning; and community events.

    The following course-related costs are not included in the course fees:

    Other Fees and Charges

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    “I love my course the aspects surrounding it and the modules we cover relate to our subject brilliantly.”

    Julia Nicol Events Management BA (Hons)