Digital Marketing MSc

1. Overview

The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns.

Video produced by RGU Digital Marketing Students for The Digital Scot

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

The MSc Digital Marketing is accredited by the IDM - the UK's only government-approved institute for the professional development of direct and digital marketers. Recent industry partners and guest speakers include Fifth Ring, DigitasLBii, Mearns & Gill, McEwan Fraser Legal, and the Scottish Government.

2. What you will study

Digital Expert BadgeThe MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital-marketing landscape.

This course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

The course is delivered through the following modules.

Stage 1 Semester 1

Stage 1 Semester 2

Stage 1 Semester 3

Choose 1 option module from the following group:

Modules and delivery order may change for operational purposes.

The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information. 

3. How you will learn

Digital Rookie badge - Modern Marketer gameThe Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Practical skills are taught through live client projects.

Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops.  All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:

Full-time Study

In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions. 

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Individual Modules

In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.

4. Entry Requirements

  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

English Language

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

English Language requirements

* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.

5. Student Funding

Scholarships & Funding

Scholarships and funding are available to eligible students at Robert Gordon University, further information via our scholarship pages.

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU, further information available via the Alumni page.

6. Course Fees

For Academic Year 2018/2019

UK/EU Students


  • £5,500 .


  • £2,750 for year 1
  • £2,750 for year 2
  • No fee for year 3

International Students


  • £12,100 .


  • £4,540 for year 1
  • £4,540 for year 2
  • £3,020 for year 3

For Academic Year 2017/2018

UK/EU Students


  • £4,640 .


  • £2,320 for year 1
  • £2,320 for year 2
  • No fee for year 3

International Students


  • £11,740 .


  • £4,400 for year 1
  • £4,400 for year 2
  • £2,940 for year 3

For Academic Year 2016/2017

UK/EU Students


  • £4,500 .


  • £2,250 for year 1
  • £2,250 for year 2
  • No fee for year 3

International Students


  • £11,400 .


  • £4,300 for year 1
  • £4,300 for year 2
  • £2,800 for year 3

For Academic Year 2015/2016

Scottish/EU Students


  • £4,700 .


  • £2,350 for year 1
  • £2,350 for year 2
  • No fee for year 3

Rest of UK Students


  • £5,000 .


  • £2,500 for year 1
  • £2,500 for year 2
  • No fee for year 3

International Students


  • £10,500 .


  • £3,940 for year 1
  • £3,940 for year 2
  • £2,620 for year 3

For Academic Year 2014/2015

UK/EU Students

  • £3,400 .

International Students

  • £10,000 .


Course fees are reviewed periodically and so are subject to change for new applicants. All tuition fees are fixed for the duration of a course at the rate confirmed in your offer letter. You will also be liable to pay a graduation fee of £40 before receiving a University award.

For further information see Student Finance pages


7. How to apply

Information for Postgraduate Applicants

Terms and Conditions of Admissions

The Terms and Conditions of Admission describe to applicants holding an offer of a place to study at RGU, the principal rights, duties and obligations of both the applicant and the University prior to enrolling on a course of study.

Terms and Conditions of Admissions (PDF 142KB)

8. Prospects

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.

The course will prepare you for a range of careers and roles depending on your individual aspirations. Careers appropriate to students undertaking study on the course include:

  • Digital Marketing Manager
  • Social Media Manager / Community Manager
  • Search Manager / SEO Manager
  • Digital Strategist
  • Online PR Manager
  • Communications/Marketing Manager
  • Digital Producer
  • Public Relations Manager

Some students decide to go freelance or form their own companies; examples include an Aberdeen graphic designer and a video production company in Edinburgh / Aberdeen.

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Start Date


Course Length

Full Time - 1 Year Part Time - 3 Years

Mode of Attendance

Full Time or Part Time

Academic School
School of Creative and Cultural Business
Accredited By
The Institute of Direct and Digital Marketing
  • The Digital Scot

    dmLnk_teaserMediumThumbThe Digital Scot

    Visit The Digital Scot which is student built and student run. Gain a student perspective on what is taught and learn more about Digital Marketing.

“The MSc Digital Marketing course has equipped me with the confidence, experience and necessary tools to be successful as a graduate and productive at my place of work. A great investment overall!”

Ilias Angelogiannis Digital Marketing MSc

  1. 03, May, 2018 Postgraduate Open Evening

    Postgraduate Open Evening

    Are you looking to enhance your job prospects, change career or continue studying? Don’t miss our Postgraduate Open Evening.  

Postgraduate Guide