Our Media degree will prepare you for a career in a variety of areas including documentary production, interactive media, online content creation and commercials.

Communication and Media Degrees at RGU

The BA Media course offers a blend of theoretical and practical learning, helping you develop a broad skills base. Teaching will focus on how the media industries function and operate, and you will develop skills in short Film Making, Web Design, Animation, Project Management and Media Production. You will also be able to benefit from the university’s on site radio station, TV studio and mac labs.

You will be able to specialise in your own area of interest through an elective module and will gain hands on industry experience through the optional 6-12 week industry placement and the university’s partnership with STV2. This will allow you to gain industry training on various topics including marketing, audience segmentation and content creation.

Former students have been placed in media related placements in Aberdeen Journals, Scottish Rugby, Original 106, International Youth Festival and Aberdeen Performing Arts. 


BA (Hons)



Course Dates

January (For international fee paying students only)

Course Length

4 years

Mode of Attendance



Year 1

Introduces the media industries and the main theoretical frameworks for media analysis.  Visual Culture and Design and Digital Media Platforms enable you to critique and produce content for the media and creative industries.  Production skills on Creative Short Film Making and critical thinking skills are built on throughout the course.

Year 2

Year 2 contains a strong combination of theoretical and practical modules. You will develop critical theory skills in Media Semiotics and Discourse and industry-specific knowledge in Advertising Communication and Media Law. Key production skills are acquired in Documentary Discourse and Practice, Web Design and a Media Production Project.

Year 3

You will develop valuable contextual knowledge of the media in Media History and continue to acquire practical skills in an Interactive Media Project.  In the Communication Project Management module you will work with other student cohorts to develop strong team working skills.

In Semester 2, choose between a six week placement plus a theoretical module for the last six weeks of Semester or a 12 week placement.

Year 4

In-depth, self-directed study is expected and you will choose modules which provide an understanding of the specialist areas of Media Strategy, Cultural Theory and Media Representation.  This will help you to develop your analytical and critical thinking skills.

You will also carry out a research project on a self-selected topic that may be written or contain a practical element.


Modules and delivery order may change for operational purposes.

The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information. 


Year 1 -- Semester 1
  • Marketing
  • The Media Business
  • Visual Culture and Design
    Semester 2
  • Creative Short Film Making
  • Digital Media Platforms And Practices
  • Communication Principles And Practice
    Year 2 -- Semester 1
  • Advertising Communication
  • Documentary Discourse and Practice
  • Media Semiotics And Discourse
    Semester 2
  • Introduction To Media Law
  • Web Design
  • Media Production Project
  • Year 3 -- Semester 1
    Route A - Taught route in Aberdeen
  • Interactive Media Project
  • Media History
  • Communication Project Management
    Route B - For students undertaking study abroad at a partner institution
  • Study Abroad 8
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
  • Semester 2
    Route A - Taught route in Aberdeen
  • Business Start Up In The Creative Industries
  • Creative Industries Theory And Practice
    Route B - For students undertaking study abroad at a partner institution
  • Study Abroad 9
  • Study Abroad 10
  • Study Abroad 11
  • Study Abroad 8
    Route C - Alternative taught route
  • Professional Practice (12 week)
    Choose 1 option module from the following group:
  • Business Start Up In The Creative Industries
  • Professional Practice (6 week)
  • Professional Project
    Year 4 -- Semester 1
  • Research Methods
    Choose 3 option modules from the following group:
  • Postmodern Culture
  • Media Strategy
  • Celebrity Culture
  • Digital Journalism In Practice
    Semester 2
  • Research Project
    Choose 2 option modules from the following group:
  • Business Creativity
  • Women And The Media
  • Cinema and Society
  • Teaching patterns vary according to subjects being taught. Often teaching is contained within a three hour block (lecture and interactive or discussion-based activity).  Some of the more production type modules will build in lab time.

    A typical year cohort for Media in Years 1 and 2 is 30-35 students but this can increase with group work in Year 3.  Most tutorial groups are generally kept between 20 and 25 students.  For a Media intake of 40 students there are likely to be two tutorial groups.  However, it depends on the subject being taught and the preference of the staff member taking the class.

    Year 4 activity summary


    • Approximately 30 – 40 students per group
    • Four hours per week


    • Approximately 20 students per group
    • Three to six hours per week

    Project Supervision

    • Five students per group
    • One hour per week

    Independent study summary

    Students are expected to engage in independent study.  This means that they should carry out extra reading, reflect critically on and consolidate their knowledge for each subject outside class time.  It is expected that students would spend approximately 20-25 hours per week on independent study.

    Staff delivering this course

    All staff teaching on the course have significant teaching experience in their specialist areas and several have strong industry experience in the areas of Media and the Arts.  In the specialist theoretical modules the staff are active in research in areas such as Media Representation and Discourse, Postmodern Culture, and Social Media Analysis.  Some staff are regular contributors to local and national media on current issues relating to the field. 

    Several of the staff members on the teaching team are recognised annually at the STAR awards for their continued excellence in teaching, supervision and pastoral care.

    Industry experts are invited to run sessions with the students where appropriate.  Support is also available from technicians for the design and production modules.


    • Digital Suite (students often use the Mac computers to digitally edit their documentaries (Year 2 specifically) or use software such as Photoshop
    • University Library
    • Georgina Scott Sutherland  Learning Centre
    • Specialist Mac Suite
    • Student Support Services

    How you are assessed

    Typically students are assessed each semester:

    • Written Exam: There are at least two modules (elective options) that contain examinations in the Honours year.  Each examination can be 2-3 hours in duration
    • Written Assignment, including essay
    • Project Outputs
    • Report
    • Oral Assessment (in some of the Honours modules, students are asked to give seminar papers in small groups)
    • Dissertation: Research Project – an independent piece of work and students have a dedicated supervisor allocated to them for the year


    We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

    Academic Support

    The Disability & Dyslexia Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

    Study Skills Support

    The Study Support Team provides training and support to all students in:

    • Academic writing
    • Study skills (note taking, exam techniques, time management, presentation)
    • Maths and statistics
    • English language
    • Information technology support

    More on Study Skills

    SQA Higher: BBBB to include English (or a written subject requiring the use of English).

    GCE A Level: BCC to include English (or a written subject requiring the use of English).

    Irish Leaving Certificate Higher: H2H2H3H3 to include English (or a written subject requiring the use of English).

    IB Diploma: 28 to include Higher Level English (or a written subject requiring the use of English) at grade 5.

    Alternative Qualifications: We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

    Applicants from Partner Colleges: A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3. Find out more about Degree Link

    Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

    International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

    English Language

    Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

    We accept a variety of in-country and secure English language tests, find out more:

    English Language requirements*

    *All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.

    6 or 12 week compulsory paid industry placement is offered.

    The Placement Office conducts a matching process with you to identify a suitable placement, locally, nationally and internationally. You can also choose to find your own placement and support for this is offered by Careers and the Placement Office, who provide sessions on how to create and update CVs, covering letters and interview skills. Students undertake placements in a wide variety of roles such as Social Media Marketing and Management, Website Design and Video Production.

    Study Abroad

    The course also offers the opportunity to undertake an international study exchange. 

    If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

    Students from other parts of the UK should visit the appropriate website:


    For Academic Year 2017/2018

    Scottish/EU Students

    • £1,820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £12,000 per academic year

    For Academic Year 2016/2017

    Scottish/EU Students

    • £1,820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £11,400 per academic year

    For Academic Year 2015/2016

    Scottish/EU Students

    • £1,820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £11,000 per academic year

    For Academic Year 2014/2015

    Scottish/EU Students

    • £1,820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £10,500 per academic year

    For Academic Year 2013/2014

    Scottish/EU Students

    • £1820 per academic year

    Rest of UK Students

    • £5,000 per academic year

    International Students

    • £9,900 per academic year

    For Academic Year 2012/2013

    Scottish/EU Students


    • £1,820 per academic year

    Rest of UK Students


    • £5,000 per academic year

    International Students

    • £9,500 per academic year

    For Academic Year 2011/2012

    UK/EU Students

    • £1820 per academic year

    International Students

    • £9,250 per academic year


    Course fees are reviewed periodically and so are subject to change for new applicants. All tuition fees are fixed for the duration of a course at the rate confirmed in your offer letter. You will also be liable to pay a graduation fee of £40 before receiving a University award.

    For further information see Student Finance pages


    September Start

    Scottish, EU and Rest of UK applicants

    You must apply online at www.ucas.com/students/apply.

    It is important that you keep track of your application process using the UCAS website, as it will update you on whether you have been offered a place from the University. It is also where you should respond to offers and receive confirmation of your place within your chosen course, rather than contacting the institution in the first instance.

    International applicants

    You have the option of applying either via UCAS or direct using our application form.

    January Start (for international fee paying students only)

    If you have missed the September start deadline or are required to complete an English language module you will have an opportunity to start the course in January through ICRGU.

    Find out more

    Terms and Conditions of Admissions

    The Terms and Conditions of Admission describe to applicants holding an offer of a place to study at RGU, the principal rights, duties and obligations of both the applicant and the University prior to enrolling on a course of study.

    Terms and Conditions of Admissions (PDF 142KB)

    The media industry encompasses a wide range of careers and is expanding further with the growth of digital media. Possible careers are in areas such as radio and TV, animation, digital media, commercials, interactive media, corporate production and photo imaging.

    Job titles include that of television and radio researcher, web designer, advertising executive, producer, presenter, journalist, writer and social media marketing officer.

    The following course-related costs are not included in the course fees:

    Other Fees and Charges

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