Profile

Christina Stewart
Title: Miss
First Name: Christina
Surname: Stewart
Position: Lecturer
Telephone: 01224 262253
Email:
Linkedin: LinkedIn Icon https://uk.linkedin.com/pub/christina-stewart/92/674/802
ORCID: ORCID Icon http://orcid.org/0000-0002-9973-4922

Duties and Responsibilities

Christina Stewart is a lecturer in Communication, Marketing and Media and has experience of teaching and supervising at undergraduate and postgraduate level. She teaches in a variety of subject areas including digital marketing, brand management and fashion management. 

Academic Background

MSc with Distinction - Robert Gordon University - "The role and value of Scottish country of origin in the brand identities and brand images of premium Scottish textile brands" 

First Class BA(Hons) - Heriot-Watt University 

Research Interests

Her research interests include brand management, especially online brand experience and the co-creation of online brand identities, and digital marketing. 

Professional Memberships

Associate Fellow of the Higher Education Academy

Member of the Academy of Marketing

Publications

Stewart, C. and Davis, A. (2016) Online branding of the offline experience: The importance of corporate branding for experiential events, in proceedings for Radical Marketing, Academy of Marketing Conference 4-7 July 2016, Northumbria University.

Media Coverage