Profile

First Name: Graeme
Surname: Stephen
Position: Programme Manager/Snr Lecturer
Telephone: +44 (0)1224 263840
Email:

Role and Responsibilities
Graeme Stephen is a Senior Lecturer in the Department of Communication, Marketing and Media. He was instrumental in setting up the online Access Foundation course (now Graduate Certificate) Management degree.

Graeme graduated with an MSc in Strategic marketing Management from Nottingham Trent University in 1998 and joined Aberdeen Business School in 1999. His background experience was in sales and marketing positions in Scotland for leading internal companies, including International Thomson Organisation and ASET.

Key External/Professional Roles
Graeme is a Chartered Member of the Chartered Institute of Marketing, and sits on the committee for the North of Scotland region with responsibility for CPD and student recruitment. He was a consultant and published reports for SAC on recycling of products and has presented a conference paper at the annual EIRASS conference.

Areas of Expertise:

  • Organisational marketing
  • Social & cultural marketing

Publications

Fulford, H.,  Bailey, M., Stephen, G., & McWhirr, S. (2014) Building Online Communities,  Innovate to Stimulate Conference Presentation, Robert Gordon University.

Fulford, H.,  Bailey, M., Stephen, G., & McWhirr, S. (2014) Building Online Learning Communities: An Activity Theory Perspective, Propel International Conference, ‘”Professional Matters: materialities and virtualities of professional learning”, Stirling Management Centre, University of Stirling, June 25-27  2014

Grant, Isabel and Stephen, Graeme (2006) Communicating culture: An examination of the buying behaviour of `tweenage girls and the key societal communicating factors influencing the buying process of fashion clothing. Journal of Targeting, Measurement

Grant, Isabel and Stephen, Graeme (2005) Buying behaviour of tweenage girls and key societal communicating factors influencing their purchasing of fashion clothing. Journal of Fashion Marketing and Management. Volume 9 Number 4, 2005 p.450-467

Grant, Isabel and Stephen, Graeme (2004) An Examination of the Buying Behaviour of `Tweenage  girls`; and some of the Key Influencing Factors During the Buying Process of Fashion Clothing. Programme 11th International EIRASS Conference, Prague

Conference paper for The Fourth International Conference on Knowledge, Culture and Change in Organisations, Greenwich (2004)