Profile

Sarah Pedersen
Title: Professor
First Name: Sarah
Surname: Pedersen
Position: Professor
Telephone: +44 (0)1224 263913
Email:

Role and Responsibilities

IMAGES

Sarah Pedersen is a Professor in the Department of Communication, Marketing and Media and 4th year tutor for BA (Hons) in Media, Publishing with Journalism, Journalism and Corporate Communication with PR.

Key External/Professional Roles

Member of the AHRC Peer Review College, June 2007 to present

External Examiner, Stirling University, MPhil Publishing, 2013 to present

External Examiner, University College London, MA Publishing Studies, 2007 to 2012

Member of advisory editorial board for journal and conference International Conference on the Book

Areas of Expertise

  • Publishing
  • Blogs (weblogs)
  • Editing
  • Academic & educational publishing
  • Edwardian women
  • Edwardian Aberdeen & its newspapers
  • Commissioning
  • Copy editing

Research Interests

Sarah is a member of the Information & Communication theme research group within the Institute for Management Governance and Society (IMAGES) Research Institute. Her research has focused on communication through a variety of forms of media, including newspapers and electronic media such as scholarly journals and blogs, and covers both historical and modern, cutting-edge technologies. The main theme characterising her research is communication through the written word particularly in the areas of:
- Blogging
- Computer-mediated communication
- Women's use of media
- History of publishing

Currently, her research is in blogging and she is also working with Dr Janet Smithson of Exeter University on a project investigating parenting communities on the Internet. Sarah continues her research into Edwardian women's writing and is a member of the Society for the History of Authorship, Reading and Publishing. She also supervises doctoral research students and is currently principal supervisor for Wanga Njuguna.

Public Outputs

Book

Pedersen, S. (2010). Why blog? Motivations for blogging, Chandos & Woodhead Publishing.

Peer-reviewed Book chapters

Pedersen, S. (2015). 'It took a lot to admit I am male on here'. Going where few men dare to tread: men on Mumsnet. Media and the Margins, eds Thorsen et al. Palgrave-Macmillan, forthcoming

Pedersen, S. (2014). History of educational publishing in the UK, 1914-present. Cambridge History of the Book in Britain, Volume 7, eds Nash, A., Squires, C. and Willison, I. Cambridge University Press, forthcoming.

Pedersen, S. (2010). Female form in the media: body image and obesity, in Fat Matters: From Sociology to Science, eds Tsichlia and Johnstone, M&K Publishing, 5-12

Pedersen, S. and Smithson, J. (2010). Supporting or stressing out? A study of membership, activity and interactions in an online parenting community.  Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction, ed. R. Taiwo. IGI Global, 88-103

Pedersen, S. (2010). Women bloggers seeking validation and financial recompense in the blogosphere. Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends. IGI Global, 281-291

Pedersen, S. (2009). Women’s motivations for blogging. The Encyclopedia of Social Interaction Technologies, IGI Global, 85-90

Pedersen, S. (2007). ‘Educational, Academic and Legal Publishing’ and ‘Reference Publishing’ in The History of the Book in Scotland, Volume 4, 1880-2000, eds Finkelstein and McCleery, Edinburgh University Press

Peer-reviewed Journal articles

Pedersen, S. (2014). Is it Friday yet? Mothers talking about sex online. Cyberpsychology, http://cyberpsychology.eu/preview.php?cisloclanku=2014052001.

Pedersen, S., Burnett, S., Smith, R. and Grinnall, G. (2014). The impact of the cessation of blogs on others within the police blogosphere. New Technology, Work and Employment, 29 (2), 160-176.

Smith, R., Pedersen, S., Burnett, S. (2014). Towards an organisational folklore of policing: The storied nature of policing and the police use of storytelling. Folklore 125(2), 218-237.

Pedersen, S. and Smithson, J. (2013). Mothers with attitude – how the Mumsnet parenting forum offers space for new forms of femininity to emerge online. Women’s Studies International Forum, 38, 97-106

http://www.sciencedirect.com/science/article/pii/S0277539513000514

Pedersen, S. (2012). UK teens’ safety awareness online – is it a ‘girl thing’? Journal of Youth Studies, 16(3), 404-419

 http://www.tandfonline.com/doi/abs/10.1080/13676261.2012.710741

Pedersen, S., Burnett, S., Smith, R. and O’Neill, A. (2012). Motivations for police blogging and how fear of being 'outed' can force a blogger to cease. Selected Papers of Internet Research

http://spir.aoir.org/index.php/spir/article/view/9

Burnett, S., Pedersen, S., Smith, R. and O’Neill, A. (2012). Venting, Contributing and Teaching: Motivations for Knowledge Sharing in the Police Blogosphere. Business Information Review, 29(1), 57-63.

Burnett, S., Pedersen, S. and Smith, R. (2011). Storytelling through blogging: A knowledge management and therapeutic tool in policing. SIPR Research Summary, www.sipr.org.uk.

Pedersen, S. (2009). ‘Have you got a blook in you? Bloggers moving into print. The International Journal of the Book, 6(2), 95-100

Pedersen, S. (2008). Now read this: Male and female bloggers’ recommendations for further reading. Particip@tions: Journal of Audience and Reception Research, 5(2)

Pedersen, S. (2007). Speaking the same language? Differences and similarities between US and UK Bloggers. The International Journal of the Book, 5(1), 33-40

Pedersen, S. and Chivers, A. (2007). Readers’ use of news blogs. The International Journal of Technology, Knowledge and Society, 3 (1)

Pedersen, S. (2007). ‘Women users’ motivations for establishing and interacting with blogs (web logs)’, International Journal of the Book, 3(2), 85-90

Pedersen, S. and Macafee, C. (2007). Gender Differences in British Blogging. Journal of Computer-Mediated Communication, 12 (4), 1472–1492

Pedersen, S. (2005). ‘The Conciliatory Suffragette’, History Scotland, March/April, 29-36.

Pedersen, S. (2004). ‘What’s in a name? The revealing use of noms de plume in women’s correspondence to daily newspapers in Edwardian Scotland’, Media History, 10 (3), 175-185.

Pedersen, S. (2002). ‘Women’s Politics in the Correspondence Pages of Aberdeen Newspapers 1900-14’, Women’s History Review, 11(4), 657-674.

Pedersen, S. (2002) ‘A Surfeit of Socks? The impact of the First World War on women correspondents to daily newspapers’, Scottish Economic and Social History, 22(1), 50-72.

Pedersen, S. (2002). ‘Within their sphere? Women correspondents to Aberdeen daily newspapers 1900-1914’, Northern Scotland, 159-166.

Pedersen, S. (2000). ‘Piety and Charity in the Painted Glass of Late Medieval York’, Northern History, 36(1), 33-42.

Pedersen, S. and Stockdale, R. (1999). ‘What do the readers think? A Look at How Scientific Journal Users see the Electronic Environment’, Journal of Scholarly Publishing, 31(1), 42-52.

Pedersen, S. (1998). ‘Where, When, Why: Academic Authorship in the UK’, Journal of Scholarly Publishing, 29(3), 154-166.

Funded project reports

Pedersen, S., ‘Academic authors in the UK’, Report for the Authors’ Licensing and Collecting Society, June 1997.

Peer-reviewed Conference Proceedings

Pedersen, S. (2007). Differences in technique between UK and US Bloggers. Proceedings of the 11th International Conference on Electronic Publishing, eds Bob Martens and Leslie Chan, Vienna, Austria, June 2007.

Pedersen, S. and Macafee, C. (2006). The Practices and Popularity of British Bloggers. Digital Spectrum: Integrating Technology and Culture - Proceedings of the 10th International Conference on Electronic Publishing, eds Bob Martens and Milena Dobreva, Bulgaria June 2006, pp. 155-164.  

Invited papers

Pedersen, S. Suffragettes and suffragists in Aberdeen. Aberdeen Women’s Alliance Conversation Café, Aberdeen Council. March 2014.

Pedersen, S. How has the history of votes for women been written and with effect? Previously… Scotland’s History Festival, University of Edinburgh, November 2013.

Pedersen, S. ‘Current research in digital media’. Staff/Student Seminar. University of Wroclaw, Poland, May 2012.

Pedersen, S. ‘Why do they do it? The practices and motivations of UK and US bloggers’, Staff/Student Research Seminar, Liverpool John Moores University, February 2008

Pedersen, S. ‘Now read this: male and female blogging practices in UK and US’, Staff/Student Research Seminar, University College London, January 2008

Pedersen, S. ‘Everything you wanted to know about blogs’, Grampian Information Annual Conference, November 2007.

Pedersen, S. ‘Women’s Construction of a Scottish Identity in Daily Newspapers, 1900-1918’, invited speaker at The Women’s History Network Autumn Conference: ‘Gender She Wrote: Women’s Writing from a Historical Perspective’. Stirling, 13 October, 2007.

Pedersen, S. ‘Why do women blog? An investigation into the motivations of women journal bloggers’. Joint Conference of Media, Communications and Cultural Studies Association and The Association of Media Practice Educators, University of Lincoln, January 2005.

Pedersen, S. ‘Virtually teaching: the use of the Virtual Campus in delivering postgraduate courses in Publishing’, Invited speaker at The Conference of the International Association of Publishing Educators, University of Mainz, Germany, July 2000.

Refereed Conference Papers

Pedersen, S. ‘All parishes will work if they are organised and led’: middle-class ladies ‘doing their bit’ for the war effort in the north-east of Scotland. 83rd Anglo-American Conference of Historians, Institute of Historical Research, London, July 2014.

Pedersen, S. 'It took a lot to admit I am male on here'. Going where few men dare to tread: men on Mumsnet. MecCCSa annual conference, Bournemouth University, January 2014.

Pedersen, S., Burnett, S. Smith, R. and O’Neill, A.  ‘Motivations for police blogging and how fear of being 'outed' can force a blogger to cease blogging’.  13th conference of the Association of Internet Researchers, Salford, UK, October 2012.

Pedersen, S. ‘Is it Friday yet? Mothers talking about sex online’. Sexual Cultures: Theory, Practice and Research. Brunel University, April 2012.

Pedersen, S. and Smithson, J. ‘Mothers with attitude – support, advice and entertainment on a UK online parenting community’. 11th conference of the Association of Internet Researchers, Gothenburg, Sweden, October 2010.

Pedersen, S., ‘Have you got a blook in you? Bloggers moving into print’, The 6th International Conference on the Book, Washington DC, US, October 2008.

Pedersen, S. ‘Why women’s letters to newspapers were the Edwardian equivalent of blogging’. The Conference of the Society for the History of Authorship, Reading and Publishing, Oxford Brookes University, June 2008.

Pedersen, S. ‘Speaking the same language?’ Differences and similarities between US and UK Bloggers’. The 5th International Conference on the Book, Madrid, Spain, 20-22 October, 2007.

Pedersen, S. ‘Now Read This: Male and Female Bloggers’ Recommendations for Further Reading’. Beyond the Book: Contemporary Cultures of Reading, University of Birmingham, 31 August to 2 September 2007.

Pedersen, S. ‘Differences in technique between UK and US Bloggers’, ELPUB2007. The 11th International Conference on Electronic Publishing, Vienna, Austria, June 2007.

Pedersen, S. and Chivers, A. ‘What draws readers to news blogs?’ The 3rd International Conference on Technology, Knowledge and Society, University of Cambridge, January 2007.

Pedersen, S. and Macafee, C. ‘The practices and popularity of British Bloggers’, The Tenth International Conference on Electronic Publishing, Bulgarian Academy of Science, Bansko, Bulgaria, June 2006.

Pedersen, S. ‘The motivations of women bloggers’, The Third International Conference on the Book, Oxford Brookes University, 11-13 September, 2005.

Pedersen, S. ‘Why do women blog? An investigation into the motivations of women journal bloggers’. Joint Conference of Media, Communications and Cultural Studies Association and The Association of Media Practice Educators, University of Lincoln, January 2005.

Pedersen, S. ‘The Conciliatory Suffragette’, Scottish Media and Communication Association conference, University of Abertay, Dundee, 3 December 2004.

Pedersen, S. ‘In London – at a distance – local matters cannot be appreciated.’ The struggle for independent action by the Aberdeen WSPU, Re-presenting the British Past: Women, Gender and History in the British Isles, University of Glamorgan, April 2004.

Pedersen, S. ‘The Construction of Identity. Female correspondents to Aberdeen newspapers 1900-1918’, 12th Conference of the Women’s History Network, Aberdeen University, September 2003.

Pedersen, S. ‘What’s in a name? The revealing use of nom de plumes in women’s correspondence to daily newspapers in Edwardian Scotland’, Society for the History of Authorship, Reading and Publishing (SHARP) conference, Claremont College, Los Angeles, July 2003

Pedersen, S. ‘The impact of World War I on women correspondents to Aberdeen daily newspapers’, Places of Exchange Conference - Magazines, Journals and Newspapers in British and Irish Culture, 1688-1945, Glasgow University, July 2002

Pedersen, S. ‘Within their sphere? Women correspondents to Aberdeen daily newspapers 1900-1914’, Conference of Society for the History of Authorship, Reading and Publishing (SHARP), William and Mary College, Williamsburg, Virginia, July 2001

Pedersen, S. ‘The Appearance of Women’s Politics in the Correspondence Pages of Aberdeen Newspapers 1900–14’, Feminist Forerunners: The New Woman in the national and international periodical press, 1880 to the 1920s, Manchester Metropolitan University, July 2000

Pedersen, S. ‘Virtually teaching: the use of the Virtual Campus in delivering postgraduate courses in Publishing’, Invited paper, Conference of the International Association of Publishing Educators, University of Mainz, Germany, July 2000

Pedersen, S. ‘Messages in Painted Glass - Piety and Charity in late medieval York’, Sixth Annual Word and Image Conference, University of Aberdeen, May 1999