Profile
| Title: | Dr |
|---|---|
| First Name: | Seonaidh |
| Surname: | McDonald |
| Telephone: | +44 (0)1224 263896 |
| Email: | s.mcdonald@rgu.ac.uk |
Role and Responsibilities
Dr Seonaidh McDonald is a Reader in Sustainable Behaviours and Graduate School Leader for the Institute for Management Governance and Society (IMAGES).
Research Interests
Seonaidh is a member of the Business & Enterprise theme research group within Institute for Management Governance and Society (IMAGES). Her research interests are in Sustainable Consumption and Green Consumer Behaviour and Qualitative Research Methods.
Public Outputs
Young, C.W., Hwang, K., McDonald, S., and Oates, C.J. (2010) Sustainable Consumption: Green consumer behaviour when purchasing products. Sustainable Development. 18(1) 20-31.
McDonald, S., Oates, C.J., Thyne, M.A., Alevizou, P.J., and McMorland, L.-A. (2009) Sustainable Consumption Patterns in Different Product Sectors. International Journal of Consumer Studies special issue on Sustainable Consumption 33(2) 137-145.
Aitken, M., McDonald, S., and Strachan, P.A. (2008) Locating 'Power' in Wind Power Planning Processes: The (not so) influential role of local objectors. Journal of Environmental Planning and Management 51(6) 777-799.
Oates, C.J., McDonald, S., Alevizou, P.J., Hwang, K., Young, C.W. and McMorland, L-A (2008) Marketing Sustainability: Use of information sources and degrees of voluntary simplicity. Journal of Marketing Communications 14(5) 351-365.
McDonald, S., Thyne, M.A. and McMorland, L.-A., (2008) Means-End Theory in Tourism Research. Annals of Tourism Research. 35(2) 596-599.
McDonald, S., Oates, C.J., Young, C.W. and Hwang, K. (2006) Towards Sustainable Consumption: Researching Voluntary Simplifiers, Psychology and Marketing 23(6) 515-534.
Oates, C.J., and McDonald, S. (2006) Recycling and the Domestic Division of Labour: Is green pink or blue? Sociology 40(3) 417-433.
McDonald, S., and Oates, C.J. (2006) Sustainability: Consumer Perceptions and Marketing Strategies, Business Strategy and the Environment Special Issue on Marketing Sustainability 15(3) 157-170.
McDonald, S. (2005) Studying Actions in Context: A qualitative shadowing method for organisational research, Qualitative Research 5(4) 455-473.
Recent Funded Projects
Trade-offs in decision-making for sustainable technologies. (November 2003 – March 2006) ESRC (Economic and Social Research Council) as part of their Sustainable Technologies Programme (RES-338-25-0001). Held jointly with Dr Caroline Oates, Sheffield University Management School and Dr William Young, Leeds University School of the Environment.
Reduce, Reuse, Recycle: Tackling the waste hierarchy through young children's television. (July 2010 – Feb 2011) Nuffield Foundation. Held jointly with Dr Caroline Oates, Sheffield University Management School and Dr Mark Blades, Department of Psychology, University of Sheffield.