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Duties and Responsibilities
Madeleine teaches fashion management at RGU, Prior to this Madeleine worked within the marketing team at RGU as Faculty Marketing Officer.
Areas of expertise include digital marketing and events management. Madeleine has also worked in fashion retail and has experience in visual merchandising and motivating staff to meet weekly store card targets.
MSc Project Management (Robert Gordon University, 2013)
APMP (Association for Project Management, 2012)
First class BA (Hons) Corporate Communication (Robert Gordon University, 2009)
Madeleine has recently completed a research project into the use of project management tools and techniques within the creative industries and is currently undertaking research into fashion communication and identity across a range of social media platforms.
Aberdeen Communications Group (ACG)
Fellow of the Academy of Higher Education
MARCELLA, M. and ROWLEY, S., 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International Journal of Project Management, 33(4), pp.735-746.