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Role and Responsibilities
Nicola Furrie is a Lecturer within the department of Communication, Marketing and Media and the module leader for the undergraduate modules in Communication Industries, Technology and Culture and Political Communication.
Nicola previously worked in the academic field and in electronic publishing and taught on the Publishing Studies programmes at both undergraduate and postgraduate levels. She has over 10 years professional experience in marketing having been Deloitte & Touche's Marketing Manager for Scotland (1993-97) and in economic development as Manager of the Asia and Electronics teams for Scottish Enterprise's inward investment strategy including Smart Successful Scotland (1997-2003).
She has a MPhil in Publishing Studies from Stirling University - her research (1988) was on the effectiveness of public and commercial health messages on HIV and AIDS by the communication industries. She also has a Diploma in Marketing (CIM) from the Napier University Senior Managers' programme at Stirling Management Centre (1996).
Nicola's research interests follow on from her professional experience and are broadly in the area of economic development, government campaigns, representation, and the use of new media and communication strategies of social movements.
She is a member of Grampian PR Group and of Aberdeen Junior Chamber of Commerce.