Profile

Title: Professor
First Name: Heather
Surname: Fulford
Position: Academic Director
Telephone: +44 (0)1224 263869
Email:

Duties and Responsibilities

Professor Heather Fulford is the DBA Director at Aberdeen Business School and a member of the university Research Degrees Committee. She is also the Moderator for the RGU management and business degree programmes at Bénédict BVS Business School in Zurich, Switzerland.

Heather coordinates modules on venture creation and growth, enterprise, and employability. Prior to working in academia, Heather worked as a technical translator in London and Coventry, operating with clients from both large organisations and many SMEs. She is a Chartered Linguist (Language Specialist), a Fellow of the Chartered Institute of Linguists, a Fellow of the Higher Education Academy, and a Member of the Chartered Institute for IT (British Computer Society). She has served on the Council of the Chartered Institute of Linguists, and chaired a number of its committees. Until 2016, she was a member of the Board of Young Enterprise Grampian. She currently serves on the Board of The Garioch Partnership, a community development organisation supporting people and communities in the Garioch area of Aberdeenshire. 

Research Interests

Heather’s research has focused principally on aspects of small business management and innovation, in particular the management of information and the adoption of information technology in small businesses. This work was supported initially by funding from the EPSRC to investigate the adoption of information technology by micro businesses in the language services sector, and later via a Knowledge Transfer Partnership devoted to the design and introduction of management information systems in social enterprises.

As a result of engagement in a number of Scottish Funding Council projects focused on fostering closer interaction between small businesses and universities, Heather’s more recent work has been devoted to small business innovation, community and regional development, work-related learning, enterprise education and graduate employability.

Building on earlier work with social enterprises, Heather is currently also lead investigator at RGU on the collaborative Commonhealth Research Programme jointly funded by the Medical Research Council and the Economic and Social Research Council.

Heather has edited two volumes on innovation: Leading issues in innovation research (2015) and Cases in Innovation (2012). She has published articles in journals such as International Journal of Entrepreneurship Innovation, Journal of Enterprising Culture, Journal of Marketing Management, Journal of Consumer Marketing, International Journal of Retail and Distribution Management, International Journal of Information Management, Information Resources Management Journal, Information Management & Computer Security, Computers & Security, International Journal of Translation, and Journal of Specialised Translation.

Heather is a member of the editorial board of the International Journal of Innovation and Regional Development, and has edited a special issue of the journal. She has reviewed for journals such as Entrepreneurship and Regional Development, International Journal of Innovation and Regional Development, European Journal of Information Systems, Journal of Marketing Management, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Online Marketing, International Journal of Retail and Distribution Management, and Journal of Specialised Translation.

Heather has presented papers at a range of international conferences including the European Conference on Innovation and Entrepreneurship, the Institute for Small Business and Entrepreneurship Conference, the Information Resources Management Association International Conference, and the European Conference on Information Systems. She has also delivered presentations at conferences hosted by the Work Based and Placement Learning Association (ASET) and the Chartered Association of Business Schools. In 2011, Heather chaired the European Conference on Innovation and Entrepreneurship in Aberdeen, and co-ordinated the conference doctoral colloquium from 2011-2014.

Heather is currently supervising 6 PhD students and 3 DBA students. She has examined doctoral work in the UK, Ireland, the USA and Denmark. 

Funding

Funding

2015 £217,894 Medical Research Council & ESRC: Commonhealth Research Programme (working in collaboration with the Yunus Centre, Glasgow Caledonian University. Total grant funding 2M).

2014 £550,000 Scottish Funding Council – ScotGrad Enterprise Training Project (in collaboration with the University of Strathclyde).

2013 £5,000 Enterprise Educators UK – Developing reflective entrepreneurs.

2013 £2,000 RGU DELTA Fund – Building online learner communities.

2011 £650 VisitScotland – Support for ECIE 2011 Conference, Aberdeen Business School. 

2010 £752,000 Scottish Funding Council – TalentScotland Graduate Placement Training Project (in collaboration with the University of Strathclyde).

2010 £800 Aberdeen Ambassadors Programme – Funding to attend the ECIE 2010.

2008 £115,000 Knowledge Transfer Partnership with Aberdeen Foyer (Social Enterprise).

2004 £202,011 EPSRC/IMCRC Cross-cultural new product development project in the automotive sector (Co-investigator).

2002 £65,295 EPSRC Fast Steam/First Grant Funding - Adoption of ICT by UK language services SMEs.

2002 £4,500 HEROBC Reach-Out Activity Funding – SMEs and E-commerce.

External / Professional Roles

Heather is a member of the editorial board of the International Journal of Innovation and Regional Development, and has edited a special issue of the journal. She has reviewed for journals such as Entrepreneurship and Regional Development, International Journal of Innovation and Regional Development, European Journal of Information Systems, Journal of Marketing Management, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Online Marketing, International Journal of Retail and Distribution Management, and Journal of Specialised Translation.

Heather is a Chartered Linguist (Language Specialist), a Fellow of the Chartered Institute of Linguists, a Fellow of the Higher Education Academy, and a Member of the Chartered Institute for IT (British Computer Society). She has served on the Council of the Chartered Institute of Linguists, and chaired a number of its committees. Until 2016, she was a member of the Board of Young Enterprise Grampian. She currently serves on the Board of The Garioch Partnership, a community development organisation supporting people and communities in the Garioch area of Aberdeenshire. 

Publications

Selected publications

Fulford, H. (Ed.) (2015) Leading issues in innovation research. Reading: ACPIL

Fulford, H. and Wallace, R., (Eds.) (2015) Proceedings of “The Business of Business Schools”, Aberdeen Business School: 50 years Anniversary Conference, November 2015, Aberdeen.

Kakouris, A., Fulford, H., and Liargovas, P. "Matching Experiential Learning Style With Entrepreneurial Opportunities: A Framework." European Conference on Innovation and Entrepreneurship, 2015.

Fulford, H., and Bailey, M. "Journals and Jottings on Entrepreneurial Learning Journeys." Proceedings of the 9th European Conference on Innovation and Entrepreneurship: ECIE2014. Academic Conferences Limited, 2014.

Rafiq M., Fulford H., Lu X. (2013) Building Customer Loyalty in Online Retailing: The Role of Relationship Quality , Journal of Marketing Management, Vol. 29 (3-4), pp.494-517

Kakouris, A., and Fulford, H. (2013) "Proceedings of Education and Learning Issues in Entrepreneurship Workshop", ELIE 2013, Athens.

Rafiq M., Lu X., Fulford H. (2012) Measuring Internet Retail Service Quality Using E-S-QUAL, Journal of Marketing Management, Vol. 28 (9-10), pp. 1159-1173

Rizzo, A. and Fulford, H. “Understanding Small Business Strategy: A Grounded Theory Study on Small Firms in the E.U. State of Malta”, Journal of Enterprising Culture, Vol. 20 (3), 2012, pp. 287-332)

Fulford, H. (Ed.) (2012) Cases in Innovation. Reading: API Publishing.

Fulford, H. “The translator’s bookshelf: the role of reading in a freelance translator’s continuing professional development portfolio, The Journal of Specialised Translation, 17, January 2012, pp 271-283.

Doherty, N. F., Anastasakis, L. and Fulford, H., “Reinforcing the security of corporate information resources: a critical review of the role of the acceptable use policy”, International Journal of Information Management, 31(3), 2011, pp. 201-9

Fulford, H. (Ed.) (2011) Proceedings of the 6th European Conference on Innovation and Entrepreneurship, September 2011, Aberdeen. 

Aquilina, R. and Fulford, H. (2011) The Effects of Entrepreneurs’ Knowledge Gaps in IT Adoption in Small Firms: A Dynamic Perspective, Proceedings of the 34th Institute for Small Business and Entrepreneurship Conference, November 2011, Sheffield. 

Fulford, H. “The World, the Web, and SMEs: stepping stones across language and cultural divides”, International Journal of Entrepreneurship Innovation, 10 (3), 2009, pp. 191-199.

Fulford, H. and Rizzo, A. “A conceptual model for the strategic orientation of small firms”, Journal of Enterprising Culture, 17 (1), 2009, pp 25-54.

Doherty, N. F., Anastasakis, L. and Fulford, H., “The information security policy unpacked: a critical study of the content of university policies”, International Journal of Information Management, 29, 2009, pp.449-457.

Fulford, H. and Granell-Zafra, J. “The Internet and the Freelance Translator”, International Journal of Translation, 20 (1-2), 2008, pp. 5-18. 

Taylor-West, P, Fulford, H., Reed, G., Story, V., and Saker, J., “Familiarity, expertise and involvement”, Journal of Consumer Marketing, 25 (6), 2008, pp 361-368.

Fulford, H. “A community website initiative: impacts on small businesses”, in Electronic Business Concepts, Methodologies, Tools and Applications.  USA: IGI Global, 2008 (Special selected contribution). 

Fulford, H. “A community website initiative: impacts on small businesses”, in Electronic Business Concepts, Methodologies, Tools and Applications.  USA: IGI Global, 2008 (Special selected contribution).  

Doherty, N.F. and Fulford, H., ''Aligning the Information Security Policy with the Strategic Information Systems Plan'', Computers & Security, 25, 2006, pp 55-63.

Fulford, H., ''A Community Web Site Initiative: Impacts on Small Businesses'', in Global Electronic Business Research: Opportunities and Directions, Al-Qirim, N. (ed), Hershey: Idea Group Publishing, 2006, pp 114-131.

Fulford, H., "World Wide Markets and the World Wide Web: Problems and Possibilities for Small Businesses", in Impact of E-commerce on Consumers and Small Firms. Gray, C. and Zappala, S. (eds.). Aldershot: Ashgate Publishing Limited, 2006, pp 151-160.

Fulford, H. and Granell-Zafra, J., ''Translation and Technology: A Study of UK Freelance Translators'', The Journal of Specialised Translation, Issue 4, July 2005, pp 2-17.

Doherty, N.F. and Fulford, H., ''Do Information Security Policies Reduce the Incidence of Security Breaches: An Exploratory Analysis'', Information Resources Management Journal, 18(4), 2005, pp 21-39.

Rafiq, M. and Fulford, H., ''Loyalty Transfer from Offline to Online Stores in the UK Grocery Industry'', International Journal of Retail and Distribution Management, 33(6), 2005, pp 444-460.

Fulford, H. and Granell-Zafra, J., ''Translation Tools: Developing a Conceptual Framework for Studying their Adoption and Usage by Small Translation Businesses in the UK'', in Panorama Actual de la Investigacion en Traduccion e Interpretacion, Ortega Arjonilla, E. (ed), Editorial Atrio, Granada, 2004, pp 435-445.

Fulford, H. and Doherty, N.F., ''The Application of Information Security Policies in Large UK-Based Organizations: An Exploratory Investigation'', Information Management & Computer Security, 11(3), 2003, pp 106-114.

Fulford, H. and Granell-Zafra, J., ''Internet Skills and Translation: Training Freelance Translators to Explore, Exploit and Evaluate the Potential of Web-Based Resources'', in Internet in Linguistics, Translation and Literary Studies, Posteguillo, S., Ortells, E., Ramon, J., Bolanos, A. and Alcina, A. (eds), Universitat Jaume 1, Castellon, 2003, pp 223-239.

Fulford, H., ''Exploring Terms and their Linguistic Environment in Text: A Domain-Independent Approach to Automated Term Extraction'', Terminology: International Journal of Theoretical and Applied Issues in Specialized Communication, 7(2), 2001, pp 259-279.

Fulford, H., ''Translation Tools: An Exploratory Study of their Adoption by UK Freelance Translators'', Machine Translation, 16(4), 2001, pp 219-232.