Profile

Izzy Crawford
First Name: Izzy
Surname: Crawford
Position: Senior Lecturer
Telephone: +44 (0)1224 263820
Email:
Linkedin: LinkedIn Icon https://uk.linkedin.com/pub/izzy-crawford/1a/323/146
ORCID: ORCID Icon http://orcid.org/0000-0003-2085-1550

Duties and Responsibilities

Izzy Crawford is a senior lecturer in Communication, Marketing & Media and is Subject Leader for Public Relations, Media and Journalism.  Corporate communication and public relations are her main areas of teaching and she worked in the communications industry for eleven years, joining RGU in July 2005.

Academic Background

Izzy holds the Chartered Institute of Public Relations professional diploma and an MA (Hons) in Social Science from The University of Glasgow. She also holds the postgraduate certificate in Higher Education Learning and Teaching and is currently undertaking a PhD.

Research Interests

Her primary research interest involves employee engagement strategies within Scottish Higher Education and how they integrate emerging corporate communication theory.

Funding

Internally funded research on behalf of Robert Gordon University – investigating stakeholder perceptions of the university’s communication strategy

Externally funded research (£30k) on behalf of major energy company – investigating stakeholder perceptions of CSR

Professional Memberships

Fellow of the Higher Education Academy

Accredited Member of the Chartered Institute of Public Relations

External / Professional Roles

Peer Reviewer - International Marketing Trends Conference

Publications

MCDONALD, J.; CRAWFORD, I., (2012) Inter-Organisational Post Crisis Communication: Restoring stakeholder confidence in the UK Oil industry safety regime following two helicopter incidents, Corporate Communications: An International Journal, Vol. 17 Iss: 2

Conference Papers

CRAWFORD, I., (2015) RGyoU Listening? Stakeholder Communication and the Digital Interface: A Case Study of a Scottish University. Robert Gordon University: ABS 50 Conference

CRAWFORD, I., (2014) RGyoU Listening? Stakeholder Communication and the Digital Interface: A Case Study of a Scottish University. Universita Ca Foscari: 13th International Marketing Trends Conference 

CRAWFORD, I., (2009) Vote YES now for interactive technology in lectures: a study of the classroom response system. University of Stirling: CIPR Public Relations Conference

Books

SULAIMAN, A. (2013) Public Relations Policy, Planning and Strategy 2nd ed Introduction, London: Intellectual Publishers ISBN 978-978-48540-0-9

Reports

CRAWFORD, I., (2013) RGyoU Listening? Stakeholder perceptions of communication and recommendations for enhancement. Aberdeen: Robert Gordon University (commissioned by Robert Gordon University)

CRAWFORD, I.; PIRIE, E., (2007) Corporate Social Responsibility in Developed Economies, Aberdeen: Robert Gordon University (commissioned by Total E&P UK)